Wix.com, a global leader in SaaS website building, has announced the launch of its AI-powered visual sitemap and wireframe generator tool for Wix Studio. Designed for agencies and enterprises, this innovative tool automates the early stages of website creation, offering tailored sitemaps and wireframes to accelerate project planning and streamline workflows.

1. How the Tool Works

• Project Inputs: Users provide details like business type, site description, goals, target audience, and tone of voice.
• Automated Outputs:
  • Custom visual sitemaps with structured pages and sections.
  • Optional wireframes pre-populated with content suggestions.
• Customization Options: Users can refine, reorder, or add/remove pages and sections.

2. Key Features of the Tool

• Visual Sitemap Creation: Generates a high-level project overview for better planning.
• Wireframe Generation: Offers wireframes tailored to the project, pre-filled with relevant content.
• Real-Time Sync: Instant updates between sitemap changes and the live site.
• Built-In Business Solutions: Automatically integrates Wix’s business tools based on the project brief.
• Client Approvals Simplified: Exportable sitemaps for proposals, improving transparency and communication.
• Agency-Focused Design: Supports structure and layout creation, leaving aesthetics to the designer.

3. Benefits for Agencies and Enterprises

• Time Efficiency: Automates initial planning, saving time for creative tasks.
• Streamlined Workflows: Supports diverse workflows tailored to different client needs.
• Enhanced Collaboration: Visual tools improve client understanding and approvals.
• Flexibility: Seamless integration with site styles enables efficient global updates.

4. Industry Insights

• Quote from Gali Erez, Head of Wix Studio:
  • "This tool empowers agencies and enterprises to streamline workflows and focus on creativity. By automating site planning, we enable faster delivery of fully-customized websites."

Wix’s AI-powered visual sitemap and wireframe generator revolutionizes website creation for agencies and enterprises. By automating foundational tasks, it allows designers to prioritize creativity and deliver client-ready websites with greater efficiency.

Adlook, a leading brand growth platform and part of the RTB House Group, has announced a strategic partnership with FreeWheel, a global leader in premium video advertising technology. This collaboration enables marketers to access top-tier Connected TV (CTV) and Online Video (OLV) inventory, leveraging Adlook's AI-powered bidding technology and FreeWheel's expansive supply to streamline campaign performance and improve targeting precision.

1. Power of the Partnership

• Adlook’s Deep Learning Bidder: Optimizes ad placement through AI, ensuring better results and improved efficiency.
• FreeWheel’s Premium Supply: Access to high-quality CTV and OLV inventory, enabling broader reach and better targeting.
• Streamlined Campaign Execution: Precision targeting and optimization minimize ad waste, ensuring more effective campaigns.

2. Key Benefits for Marketers and Publishers

• Enhanced Targeting: Real-time optimization of creative assets and messaging to resonate with the audience.
• Cost Efficiency: Reduces inefficiencies by consolidating fragmented platforms, optimizing budget allocation.
• Increased Reach: FreeWheel's extensive inventory enhances incremental reach for brands and publishers.

3. Industry Impact

• Quote from Viktor Zawadzki, VP of Platform Partnerships at Adlook:

  • "Our partnership with FreeWheel marks a significant milestone in offering marketers premium video advertising capabilities. Together, we’ll lead the industry with cutting-edge innovations in planning, curation, and optimization."

• Quote from Xavier Llerena, Executive Director at FreeWheel:

  • "This partnership helps brands and agencies leverage the full potential of video advertising, increasing reach and creating impactful connections with audiences."

4. Future Outlook

• AI-Driven Advertising: The collaboration will continue to evolve, offering new tools for campaign optimization and audience engagement.
• Broader Publisher Reach: Publishers benefit from increased access to high-quality video ad inventory, enhancing their reach and revenue potential.

The collaboration between Adlook and FreeWheel sets a new standard for video advertising by combining advanced AI technology with premium inventory. Marketers now have access to smarter, more efficient campaign solutions that deliver better performance, greater reach, and enhanced cost-effectiveness in the ever-evolving advertising landscape.

GMS, a leader in AI-driven communication solutions for global enterprises and Mobile Network Operators (MNOs), has launched its innovative Generative Response Ads, a groundbreaking advertising format that allows consumers to engage in real-time conversations directly within ad spaces. This disruptive technology marks a new era in advertising, evolving traditional static ads into dynamic, two-way dialogues, providing deeper engagement and enhancing the client experience.

1. Generative Response Ads: A New Era of Engagement

• AI-Driven Conversations: Consumers can now engage in natural language dialogues with ads, moving beyond traditional static or scripted interactions.
• Seamless Customer Journey: These real-time, personalized interactions streamline conversions by reducing clicks and providing instant, relevant answers.
• Tailored Brand Experiences: Each conversation reflects the brand's voice, offering consumers a more personalized and meaningful interaction within the ad space.

2. Collaboration with AdSpark and Globe Platinum

• Strategic Partnership: GMS launched Generative Response Ads in partnership with AdSpark, under Brave Connective, a part of Globe, a leading telecommunications provider.
• Globe Platinum Launch: The first to use this new ad format is Globe Platinum, Globe's premium postpaid mobile service. This will not only offer a new revenue stream but also reshape how brands engage with their audiences.

3. Benefits for Brands and the Ecosystem

• Interactive Advertising: Brands can now connect with consumers in a more meaningful, interactive way, setting a new standard for digital engagement.
• Privacy-Focused: All interactions within these ads are anonymized, ensuring user privacy is maintained while enabling personalized engagement.
• Opportunities for Publishers and Agencies: The new ad format opens up new revenue streams for publishers and offers agencies a forward-thinking tool to drive growth and improve brand-client relationships.

4. Industry Impact and Vision

• Statement from Marina Petrova, Head of GenAI Business at GMS:

  • “We are laying the groundwork for a new era of interactive advertising. For the first time, customers can have a conversation with brands right within an ad. We are proud to be leading this disruption in technology, marketing, and business.”

• Statement from Nikko Acosta, Group CEO of Brave Connective:

  • “Generative Response Ads empower brands to engage with customers in more meaningful ways. This innovation supports our mission to redefine digital engagement, drive trust, and fuel growth for brands.”

Generative Response Ads by GMS represents a leap forward in the digital advertising space, offering a new form of interactive, AI-powered communication that enhances consumer engagement and provides significant benefits to brands, publishers, and agencies. This innovation promises to reshape the advertising ecosystem, creating new opportunities for businesses and driving meaningful connections with audiences.

Stirista, a leader in data-driven marketing innovation, has unveiled its API Marketing Suite, a powerful toolset designed to help marketers access data solutions on-demand. By integrating real-time insights into demographic, behavioral, and intent-based data, this suite empowers marketers to optimize campaigns, enhance customer engagement, and drive measurable results across multiple channels.

1. Stirista API Marketing Suite: Key Features and Benefits

• Real-Time Data Insights: The suite offers on-demand access to live data, ensuring that marketers are equipped with current information to inform decisions.
• Advanced Tools for Campaign Optimization: Key features include the DSP+ API for managing CTV and display advertising, the Leads API for lead scoring, and the Visits API for multi-touch attribution.
• Comprehensive API Solutions: APIs for customer profile enrichment, contact data retrieval, and firmographic insights enable targeted marketing across different segments.

2. Solving Key API Challenges in Marketing

• Compatibility: Stirista’s API Marketing Suite is designed for seamless integration with existing marketing systems, making adoption easier for brands.
• Security: The suite addresses security concerns, ensuring that all data is handled in compliance with privacy regulations.
• Performance: The APIs are optimized to provide fast, accurate data that enhances campaign efficiency and performance.

3. Empowering Marketers with Smarter Decisions

• Data-Driven Decision Making: By incorporating real-time insights, Stirista's API Marketing Suite allows marketers to make better, faster decisions.
• Enhanced Campaign Performance: The tools help improve targeting, messaging, and campaign execution, leading to better engagement and higher ROI.

4. Statements from Stirista Executives

• Mike Hilts, SVP of Product at Stirista:
  • “We designed the new API Marketing Suite to empower marketers with real-time, on-demand data that drives smarter decisions and tangible results. This suite provides seamless integration and a powerful range of data insights that enable brands to optimize marketing campaigns, enhance customer engagement, and scale with confidence.”

The Stirista API Marketing Suite offers marketers a comprehensive and seamless solution to overcome the complexities of data-driven marketing. With advanced tools for targeting, lead nurturing, and campaign optimization, the suite helps brands enhance decision-making, improve engagement, and drive better business outcomes.

Telmai, an AI-powered, open-architecture data observability company, announces its latest partnership with ZoomInfo, a global leader in go-to-market solutions. Through this collaboration, ZoomInfo leverages Telmai's machine learning-driven data quality monitoring platform to proactively maintain and improve data integrity across its vast data ecosystem, ensuring a seamless experience for its customers.

1. ZoomInfo's Data Ecosystem and the Need for Advanced Data Quality Monitoring

• Data Complexity: ZoomInfo processes over 1.5 billion data points daily, with a vast network of data distributed across cloud platforms like Snowflake, BigQuery, and data lakes such as S3 and GCS.
• Customer Trust: Ensuring the accuracy, consistency, and timely delivery of this data is vital to maintaining customer trust and operational success.
• Challenges: Managing data quality at scale across a multi-cloud infrastructure requires advanced automation to proactively detect and address issues without significant overhead.

2. How Telmai's Platform Enhances Data Integrity for ZoomInfo

• Machine Learning-Driven Anomaly Detection: Telmai's platform uses ML-powered anomaly detection to identify issues at the record level among billions of data points.
• Scalability and Automation: Telmai's solution automates the monitoring and remediation of data quality across ZoomInfo's infrastructure, streamlining workflows and allowing for rapid identification and resolution of anomalies.
• Seamless Integration: The platform integrates smoothly into ZoomInfo's existing systems, offering quick onboarding and ease of use, with the ability to scan new data sources in minutes.

3. Key Benefits for ZoomInfo

• Faster Issue Detection: Telmai flagged issues within hours during the pilot phase, outperforming other data quality tools ZoomInfo had previously evaluated.
• Cost-Efficiency: Operating within ZoomInfo's GCP setup, Telmai ensures that the company retains complete control over its data, eliminating the need for external data transfers and avoiding costly third-party processing.
• Enhanced Customer Experience: By enabling full-volume data quality monitoring and automated remediation workflows, Telmai helps ZoomInfo deliver more accurate and timely insights to its 35,000+ clients worldwide.

4. Statements from ZoomInfo and Telmai Executives

• Dr. Ethan D. Peck, Director of Data Engineering at ZoomInfo:
  • “During the pilot, Telmai's ML-driven anomaly detection flagged record-level issues among billions of data points, enabling our team to take actionable steps and generate tickets to address these concerns within hours, outperforming any other data quality tool we've evaluated.”
• Telmai’s Role in the Future of Data Quality:
  • “This partnership is a perfect example of how Telmai’s AI-driven solutions can tackle the most pressing challenges of modern data ecosystems while enabling scalability and seamless integration into existing infrastructures,” said a Telmai spokesperson.

The partnership between Telmai and ZoomInfo underscores the importance of automated, scalable solutions for data quality in complex data environments. With Telmai's machine learning-driven monitoring platform, ZoomInfo is positioned to improve data integrity, enhance the customer experience, and achieve operational excellence.

Netcore Cloud, a leader in MarTech and customer engagement solutions, has expanded its partnership with Google Cloud to revolutionize its product discovery, AI-powered search, and customer engagement platforms. This collaboration integrates Google Cloud’s cutting-edge generative AI technologies into Netcore’s offerings, empowering brands to create hyper-personalized customer experiences that drive retention and revenue growth.

1. The Power of Generative AI in Customer Engagement

• AI-Driven Solutions: The integration of Google Cloud's generative AI allows Netcore’s platforms to deliver tailored experiences that enhance personalization and targeting.
• Expanding Horizons: Brands can leverage these AI technologies to offer highly relevant product recommendations, improving customer retention and maximizing revenue opportunities.
• Cross-Sector Expertise: With experience in sectors like ecommerce, banking, insurance, and travel, Netcore’s AI-powered tools provide deeper customer insights, enabling businesses to make data-driven decisions.

2. Key Benefits of the Expanded Partnership

• Seamless Integration: Google Cloud’s generative AI technologies integrate smoothly with Netcore’s platform, boosting usability and efficiency for brand marketers.
• Advanced AI Infrastructure: Using Google Cloud's Gemini models and Vertex AI, Netcore can now enable advanced personalization strategies across multiple marketing channels, optimizing customer engagement.
• Enhanced Data Insights: Integration with Google Analytics, BigQuery, and Ads Data Hub helps unlock richer insights into customer behavior, providing brands with the tools to refine their strategies.

3. Improving Product Discovery and Search

• Optimized Search: Netcore’s use of Google Cloud’s enterprise search tools enhances search relevance and product recommendations, making it easier to handle long-tail queries and deliver accurate results.
• AI-Powered Recommendations: The collaboration enhances the precision of product recommendations and search relevance, helping brands effectively target the right consumers.

4. Revolutionizing Customer Journeys with Gen AI

• Conversation Agents: Powered by Google Cloud's Vertex AI, gen AI interfaces guide customers towards the right products with minimal touchpoints, improving conversion rates and streamlining customer journeys.
• Omnichannel Engagement: The integration empowers brands to build seamless omnichannel strategies, connecting online and offline behaviors and enhancing engagement at every touchpoint.

5. Strategic Growth and Expansion Goals

• Doubling ARR by 2027: Kalpit Jain, CEO of Netcore Cloud, highlights that this partnership plays a crucial role in the company's goal of doubling its annual recurring revenue (ARR) by 2027, focusing on North America, Southeast Asia, and Europe.
• Global Expansion: The partnership is key to Netcore’s ambition to scale rapidly across SEA, the Middle East, and the US, accelerating growth and customer engagement globally.

6. Recognition and Future Outlook

• Industry Recognition: Recently, Netcore was named a Strong Performer in Forrester Wave™ for Email Marketing Service Providers (Q3 2024), and a Leader in Gartner® Magic Quadrant™ for Search and Product Discovery (2024).
• Setting the Standard: As the partnership deepens, Netcore aims to lead the industry in customer engagement, driving sustainable growth and delivering exceptional value to clients worldwide.

The expanded partnership between Netcore Cloud and Google Cloud represents a significant leap forward in AI-powered customer engagement. By integrating generative AI with advanced analytics, this collaboration is set to redefine how brands connect with their customers, ensuring impactful and personalized experiences that drive retention, growth, and long-term success.

Glance, the leader in Guided Customer Experience (CX) software, has unveiled its annual trends report, "2025 CX Trends: AI and Human Empathy in the Hybrid Era." The report explores how businesses can blend cutting-edge AI technologies with personalized, human-centric customer care to meet evolving customer expectations and maintain loyalty.

In a rapidly changing CX landscape, where digital and human interactions intersect, Glance’s report equips organizations with actionable strategies to deliver exceptional experiences in 2025 and beyond.

1. Key Trends Shaping the Future of CX

• Predictive CX: AI-powered tools are revolutionizing CX by enabling proactive engagement through data analytics and machine learning, allowing businesses to anticipate customer needs before they arise.
• Authenticity: Human interaction remains critical for fostering trust and building deeper relationships, especially as customers demand a personal touch alongside AI-driven services.
• Trust and Transparency: In the age of AI, concerns about bias and data usage are driving customer expectations for transparency and ethical practices.

2. Creating Seamless Hybrid Experiences

• Hybrid Models in CX: Companies are adopting unified approaches that integrate digital and physical touchpoints, delivering consistent and seamless customer journeys across all channels.
• Success Stories: Leading enterprises demonstrate how combining AI-driven insights with human empathy enhances engagement and satisfaction.

3. The Role of Human-AI Collaboration

• Glance’s AI+Human Maturity Model™: A proprietary framework that helps organizations assess their current CX strategies and plan for future growth by blending AI capabilities with human expertise.

4. Metrics Aligned to Organizational Goals

• Tailored Metrics for 2025: The report emphasizes the need for CX metrics that align with broader business objectives, ensuring measurable outcomes that drive organizational success.

5. Why Human Empathy Remains a Competitive Advantage

• Consumer Preferences: A recent Five9 study revealed that 75% of consumers prefer interacting with real people despite the rise of AI in CX, underscoring the importance of maintaining empathy in customer interactions.
• Balancing AI and Human Touch: Organizations that skillfully combine these elements can achieve a competitive edge while addressing evolving consumer demands.

Glance’s "2025 CX Trends" report is an essential resource for CX professionals, digital transformation leaders, and industry innovators. It provides a roadmap for leveraging AI technologies without losing the human touch, helping businesses stay ahead in the competitive CX landscape.

By integrating predictive AI, fostering trust, and designing hybrid models, companies can redefine customer engagement while delivering empathy-driven, impactful experiences.

OpenWeb, a leading community platform connecting over 5,000 premium publishers and 150 million monthly users, has announced a significant addition to its leadership team with the appointment of Steven Goldberg as Senior Vice President of Partner Success. This move underscores OpenWeb's commitment to fostering community-driven growth for publishers while enhancing user engagement and revenue opportunities.

1. Steven Goldberg’s Role at OpenWeb

• As SVP of Partner Success, Goldberg will:
  • Provide strategic guidance to publishers, helping them grow engaged communities.
  • Enhance user lifetime value through innovative engagement techniques.
  • Drive new revenue streams by leveraging community-driven insights.

2. Leadership Expertise from Industry Giants

• Goldberg’s 25+ years of experience include:
  • Leading Business Development at LiveRamp, focusing on publisher solutions.
  • Serving as Director of Publisher Solutions at Spotify, aiding in audience growth.
  • Developing the Facebook Audience Network as Vertical Lead at Meta.
• His extensive background equips him to navigate challenges in the rapidly evolving media landscape.

3. OpenWeb’s Vision for Publishers and Communities

• Tim Harvey, CEO of OpenWeb, emphasized Goldberg's impact:
  • “Steven’s expertise will strengthen our offering, enhance industry collaboration, and empower publishers to build vibrant, sustainable communities on the open internet.”
• OpenWeb’s goals:
  • Help publishers build direct connections with their audiences.
  • Ensure the open internet remains profitable for publishers, safe for users, and fair for advertisers.

4. Industry Context and Challenges

• Media companies face challenges such as:
  • Intensifying competition for user attention.
  • The need to own audience data to reduce reliance on third-party platforms.
• OpenWeb’s platform offers solutions that:
  • Encourage community engagement.
  • Leverage audience insights for sustainable growth.

Steven Goldberg’s appointment as SVP of Partner Success signals OpenWeb’s dedication to empowering publishers in today’s dynamic media environment. With Goldberg’s wealth of experience and OpenWeb’s innovative platform, publishers can expect enhanced tools and strategies to deepen audience relationships, drive revenue, and thrive in the open internet ecosystem.