Adaptive streaming technology leader SeenThis has announced key leadership appointments to strengthen its growth strategy and expand its global presence. Hannah O’Neill has joined as VP Sales, EMEA, while Nick Titmus, formerly UK GM, transitions to a new role as VP Sales, Expansion.

Hannah O’Neill: A Seasoned AdTech Leader

1. Role and Responsibilities

   • Oversees the EMEA sales team to align products with client and partner needs.
   • Focuses on enhancing relationships with agencies, direct clients, and tech partners.

2. Professional Background

   • Over 20 years of experience in adtech and digital advertising.
   • Held senior positions, including VP, Sales at Nano Interactive and VP Agency Partnerships, EMEA at Amobee.
   • Actively participates in industry initiatives such as Digital Leading Ladies and serves as the UK IAB representative for SeenThis.

3. Hannah’s Vision

   • Excited by the team culture and technology-driven focus at SeenThis.
   • Plans to consolidate existing client relationships while exploring new growth areas.

Nick Titmus: Driving Global Expansion

1. New Role as VP Sales, Expansion

   • Transitioned from UK GM to focus on scaling SeenThis’ operations globally.
   • Aims to foster growth in untapped markets and partnerships.

2. Impact on SeenThis

   • Continues to build on SeenThis’ reputation for innovation and adaptive streaming solutions.

Leadership Perspectives

• Hannah O’Neill on Her New Role
  “I’m really enjoying the great team environment at SeenThis. With fantastic technology, we aim to maximize the potential of existing clients while exploring new opportunities.”

• Thomas Houge, CCO at SeenThis
  “Hannah’s extensive experience is a significant asset as we pursue new milestones in 2024.”

The appointments of Hannah O’Neill and Nick Titmus reflect SeenThis’ commitment to advancing its leadership in adaptive streaming technology. With seasoned professionals driving growth across EMEA and global markets, the company is poised for an exciting phase of innovation and expansion.

Perion Network Ltd., a technology leader in digital advertising, has launched Anyplace TV, a groundbreaking solution designed to extend video campaign reach across both traditional and unique DOOH (Digital Out-of-Home) environments. With the global video ad spend projected at $191.3 billion in 2024, this innovation bridges the gap between CTV (Connected TV) and DOOH, enabling advertisers to maximize impact and efficiency.

Why Anyplace TV Matters

1. Market Opportunity

   • Global video ad spend expected to hit $191.3 billion in 2024, with CTV contributing $34.4 billion.
   • Growing demand for unified video campaign strategies across multiple channels.

2. Unified Campaign Execution

   • Combines one-to-one CTV environments with one-to-many DOOH screens, streamlining planning and activation.
   • Utilizes Perion’s DOOH impression multiplier methodology via the Hivestack platform, accredited by the Media Rating Council (MRC).

Key Features of Anyplace TV

1. Guaranteed Viewability

   • Non-skippable ads with 100% completion rates.
   • Ads appear in premium, high-visibility locations.

2. Extensive Reach

   • Access to 1M+ video-enabled DOOH screens globally.
   • Coverage includes 75% of Perion’s Hivestack network.

3. Creative Flexibility

   • Supports 10, 12, and 15-second video spots, with audio-enabled options in select locations.

4. Real-Time Optimization

   • Dynamic scheduling ensures timely updates and campaign adjustments for maximum impact.

Performance and Adoption

1. Video Integration in DOOH

   • 75% of Perion’s DOOH inventory supports video ads.
   • Video formats are used in 22% of global DOOH campaigns, with adoption rates reaching 40% in the U.S.

2. Regional Highlights

   • Higher penetration of video campaigns in key international markets compared to the U.S.

CEO Perspective

Tal Jacobson, CEO of Perion, highlights the significance of the launch:
“Video advertising has evolved beyond single-channel strategies. Perion’s Anyplace TV simplifies multi-channel execution, offering advertisers greater reach, superior cost efficiency, and guaranteed MRC viewability.”

With Anyplace TV, Perion redefines video campaign execution by unifying CTV and DOOH environments. Advertisers can now achieve unparalleled reach, creative flexibility, and efficiency across a global network. As video advertising continues to evolve, Perion’s innovative solution positions brands for success in a fragmented landscape.

Storykit, the leading video automation platform, has launched Feeds, a groundbreaking feature that enables automated video creation from existing content. Sweden’s largest fuel company, Preem, is the first to adopt this innovation, streamlining its video production for press releases and boosting digital engagement.

Why Feeds Matters for Content Publishers

1. Simplified Video Production

   • Automates the creation of videos directly from content feeds like press releases.
   • Saves time and effort while delivering high-quality results.

2. Enhanced Digital Strategy

   • Video continues to dominate digital communication as it simplifies complex information.
   • Feeds empowers companies to maintain consistent video output aligned with their branding.

How Preem Uses Storykit Feeds

1. Automated Press Release Videos

   • Every press release published by Preem’s PR platform feeds into Storykit.
   • The platform generates ready-to-use video suggestions, offering fresh creative perspectives.

2. Customizable Output

   • Preem sets up its graphic profile, selects image and video libraries, and specifies output formats.
   • Videos meet Preem’s strict quality standards and can be further adjusted if needed.

3. Time Savings and Innovation

   • Automating video production frees up resources for other strategic initiatives.
   • Aligns with Preem’s focus on innovation, both in renewable fuels and audience engagement.

Industry Perspectives

1. Mattias Holmqvist, Head of Media Relations at Preem

   • "Video is crucial in all digital communication, packaging complex information into accessible content. With Storykit Feeds, we streamline video production and save valuable time."

2. Peder Bonnier, CEO of Storykit

   • "With Storykit Feeds, you can truly put your video creation on autopilot. While Preem uses it for press releases, Feeds can adapt to any consistent content feed, making the possibilities endless."

Benefits of Storykit Feeds

1. Automation at Scale

   • Supports various content feeds beyond press releases, enabling seamless video generation.

2. High-Quality Video Output

   • Ensures professional-quality results that align with a company’s brand identity.

3. Broad Applications

   • Ideal for agencies, corporate communication teams, and media outlets managing high volumes of content.

Storykit’s Feeds redefines video production by automating content transformation into engaging videos. Preem’s adoption demonstrates how this feature can streamline workflows and amplify audience engagement. With limitless applications, Feeds is poised to become an indispensable tool for content-driven organizations.

Hyland, a global leader in enterprise imaging and content services, is set to unveil its latest innovations at the Radiological Society of North America (RSNA) 2024 annual meeting. The event, held at McCormick Place South Hall in Chicago from December 1–4, 2024, will feature groundbreaking solutions including enhanced Cloud Imaging SaaS capabilities and NilShare, an innovative imaging sharing tool. This year’s RSNA theme focuses on how collaborative connections between people and technology can transform healthcare delivery, and Hyland’s solutions are at the forefront of this evolution.

Hyland's Role in Advancing Healthcare Innovation

1. Commitment to Healthcare Transformation

   • Hyland’s CEO, Jitesh Ghai, emphasizes how the company leverages AI and cloud technology to improve healthcare workflows and outcomes.
   • The company is dedicated to modernizing healthcare processes, ensuring healthcare providers can utilize their data more effectively for patient care and research.

2. Enhancing Unstructured Data Management

   • Hyland specializes in managing vast imaging data sets, ensuring seamless access to critical content across healthcare research and analysis environments.

New Solutions and Enhancements to be Showcased at RSNA 2024

1. AI Insights with Cloud Imaging SaaS Solution

   • Cloud Imaging SaaS now integrates AI-driven insights, combining imaging content with multiple specialties for improved clinical workflows and research.
   • This solution addresses complex data management needs, ensuring security and accessibility for healthcare organizations.

2. NilShare: Cost-Effective and Secure Imaging Sharing

   • NilShare enables healthcare professionals to securely transfer imaging data without needing a VPN.
   • This cost-efficient tool eliminates the need for CD burning and data ingestion, improving consultation timelines and diagnoses, particularly in remote or underserved regions.
   • NilShare is designed for specialists, such as neurologists, to review and diagnose conditions remotely, boosting collaboration and enhancing patient care.

RSNA 2024 Highlights and Events

1. Lyle McMillin’s Innovation Theater Presentation

   • Lyle McMillin, Director of Product Management at Hyland Healthcare, will speak at the Innovation Theater on December 2 at 10:30 a.m.
   • His presentation will focus on revolutionizing imaging research with a Vendor Neutral Archive (VNA).

2. Visit Hyland at Booth #1322

   • Attendees can visit Hyland’s booth at #1322 in South Hall to explore these new solutions and discuss the future of healthcare imaging.

Key Benefits of Hyland’s Solutions

1. Streamlined Healthcare Workflows

   • Cloud-based solutions enhance data accessibility and improve healthcare professionals' ability to make faster, more informed decisions.

2. Improved Patient Outcomes

   • By enabling faster diagnoses and enhancing collaboration, Hyland’s solutions play a crucial role in driving better patient outcomes and innovative care.

3. Scalability and Security

   • Hyland ensures secure, scalable solutions that meet the needs of diverse healthcare environments, from small clinics to large hospital systems.

Hyland is showcasing its innovative healthcare imaging solutions at RSNA 2024, demonstrating how cutting-edge AI and cloud technology are reshaping the future of medical imaging. With advancements in Cloud Imaging SaaS and NilShare, Hyland continues to empower healthcare organizations to improve patient care and operational efficiency, supporting collaboration and data management across the healthcare ecosystem.

Calix, Inc., a leader in broadband marketing solutions, has rolled out exciting updates to its Electronic Content Builder (ECB) as part of its award-winning Market Activation program. Designed to streamline campaign creation for broadband service providers (BSPs), these enhancements feature an intuitive user interface (UI), smart search functionality, and expanded collaboration tools. With over 6,000 customizable templates, the ECB empowers broadband marketers to efficiently design and launch campaigns across various channels, from social media to print ads, with no design experience required.

Key Updates to the Electronic Content Builder

1. Redesigned UI/UX

   • The ECB now features an intuitive, user-friendly interface with smart search capabilities, enabling broadband marketers to quickly identify the best creative for each customer segment.

2. Enhanced Collaboration Tools

   • New collaboration features allow teams to work together efficiently, driving greater productivity and faster campaign development.

3. Expanded Asset Library

   • The ECB’s asset library now includes over 6,000 customizable templates for social media, email, print ads, and landing pages, all accessible through a drag-and-drop interface.

Impact of Calix Market Activation Tools

1. Building Stronger Brands through Subscriber Experience

   • In the competitive broadband market, brand-building around subscriber experience has become paramount. With Calix tools like SmartLife™ managed services, BSPs can create comprehensive offerings tailored to community needs, elevating customer satisfaction and engagement.

2. Faster Time-to-Market and Cost Savings

   • Calix customers leveraging the Market Activation program have reduced go-to-market time and costs by over 50%, enabling faster and more efficient service launches.

Success Stories of Calix Customers

1. GigaBeam Networks

   • By using the ECB and insights from the Calix Platform, GigaBeam increased its social media presence by 70%, boosting engagement in rural communities. Their targeted campaigns focused on safety and value, featuring SmartHome™ services like Bark social media monitoring and Arlo Secure connected cameras.

2. Highline

   • Highline boosted ARPU by 15% within six months by crafting personalized campaigns for key subscriber segments (e.g., gamers, remote workers) using the Calix Engagement Cloud and the ECB.

3. OC Fiber

   • In a competitive market, OC Fiber enhanced CLV by 30% after transforming its go-to-market strategy with customized Wi-Fi packages featuring services like ProtectIQ® cybersecurity and SmartTown® community-wide Wi-Fi.

The Power of Personalization

1. Personalized Campaign Creation

   • With the ECB’s customizable templates and insights from the Engagement Cloud, broadband marketers can develop campaigns that resonate with specific customer segments. For GigaBeam, this personalization led to an increased social media presence and a deeper connection with their community.

2. Targeting the Right Audience at the Right Time

   • The ECB enables marketers to deliver authentic, relatable content at the right time, ensuring that potential customers are already familiar with the services when customer service teams engage with them.

Calix’s Role in Empowering Broadband Service Providers

1. Championing Value-Based Service Models

   • Matt Collins, Chief Commercial Operations Officer at Calix, underscores the importance of a value-driven, experience-based approach to broadband service. Calix continues to enhance tools like the ECB to help providers differentiate themselves from commoditized competitors.

2. Transforming Broadband Providers into Experience Leaders

   • Through the Market Activation program and ECB, Calix customers are not just launching services—they are creating experiences that resonate with subscribers, increasing sales and diversifying their service offerings.

Calix’s Electronic Content Builder (ECB) updates empower broadband marketers to quickly create targeted, personalized campaigns that elevate subscriber experiences and strengthen brand presence. These innovations—combined with insights from the Calix Platform and collaboration tools—help broadband service providers increase ARPU, CLV, and social media engagement. With the new ECB capabilities, Calix continues to support providers in crafting unique, community-focused offerings that deliver tangible business results.

As websites increasingly tighten anti-bot measures, businesses are dedicating more time and resources to accessing critical data from protected sites. Web scraping tools have become essential for gathering product information from e-commerce giants like Amazon, eBay, and Google Shopping. This article delves into Proxyway's research on how top web scraping and proxy APIs handle the toughest websites and compares the capabilities of these two essential technologies.

1. Top Providers and Targets

• APIs Tested: Proxyway's study tested 11 leading API providers, focusing on their ability to navigate anti-bot defenses.
• Performance Breakdown:
  • Best-performing providers: Oxylabs, Zyte, Smartproxy, and Bright Data stood out for their high success rates.
  • Speed vs Stability: Some APIs prioritized speed, unlocking sites rapidly but occasionally failing on more challenging websites. Others focused on stability, achieving near-perfect success rates but with slightly slower performance.
• Toughest Sites:
  • Challenging Websites: Sites like G2, Allegro, and Safeway posed consistent challenges, with several providers failing to maintain a success rate above 60%.
  • Easier Targets: Websites like Google and Amazon were more accessible, with APIs unblocking them effortlessly.

2. Proxy APIs vs Web Scraping APIs: The Best of Both Worlds

• Web Scraping APIs: These offer advanced features such as asynchronous data delivery, browser-based controls (scrolling, clicking), and parsing capabilities.
• Proxy APIs (Unblockers): Focused on bypassing website restrictions, proxy APIs provide access to real-time data but lack the ability to parse data or execute human-like interactions like clicking.
• Overlap Between Technologies: The lines between these technologies are blurring, with some proxy APIs now including data parsing and JavaScript execution capabilities.

3. Costs for Individual Users and Enterprises

• Pricing Models:
  • Request-Based Pricing: Ideal for enterprises with high-volume needs, offering scalable costs. Providers like Oxylabs and Bright Data use this model.
  • Credit-Based Pricing: More affordable for small-scale users but can become expensive when scraping well-protected websites. Providers like ScraperAPI and Scrapingdog offer this model.
• Cost Breakdown:
  • Credit-based models are cost-effective for simple tasks but become pricier when dealing with secure sites due to the need for additional features like JavaScript rendering or premium proxies.

The demand for web scraping and proxy APIs will continue to grow as businesses increasingly rely on real-time data. As the market evolves, choosing the right tool will require a thorough understanding of each provider's performance and capabilities. Whether you are a large enterprise or a smaller business, selecting the right API will ensure you stay ahead in the competitive world of e-commerce data extraction.

Bridgeline Digital, Inc., a leader in AI-driven marketing technology, has introduced Conversational Search, the latest enhancement to its HawkSearch platform. Powered by Generative AI through Smart Response, this new feature revolutionizes traditional search functions by transforming them into natural, conversational interactions that engage users and provide more relevant results.

1. Key Features of Conversational Search

• Turning Searches into Conversations:

  • Converts basic search queries into intelligent, engaging dialogues, helping users discover relevant products and content.
  • Encourages deeper user engagement by offering helpful responses based on natural language interactions.

• Leveraging Smart Response:

  • Maintains ongoing conversation threads, guiding users toward more accurate results.
  • Configures personalized prompts to ensure contextually aware responses, creating a fluid user journey.

• Natural Language Processing (NLP) Capabilities:

  • NLP interprets user intent and phrasing to ensure the search results are meaningful and accurate.
  • Accurately understands complex user queries, even those with varied phrasing or less-than-perfect language use.

2. Enhancing Search with Contextual Refinement

• Refining Queries Without Repetition:

  • Users can refine their search or ask follow-up questions without needing to restate previous context, ensuring a more seamless and efficient experience.
  • This smooths out the entire search journey, enhancing overall usability.

• Personalization for Better Results:

  • Customizes search results based on user preferences and search history.
  • Delivers personalized results that cater to the specific needs and interests of individual users, improving customer satisfaction.

3. Easy Integration with HawkSearch’s Rapid UI Framework

• Seamless Deployment:
  • Customers using HawkSearch’s Rapid UI framework benefit from a pre-built component for Conversational Search, enabling quick setup and integration into existing digital environments.
  • Ensures businesses can quickly take advantage of this innovative feature without major disruptions to their operations.

Bridgeline Digital's Conversational Search enhances the customer experience by combining the power of Generative AI with intuitive, user-centric interfaces. This feature not only makes it easier for users to find exactly what they need but also fosters deeper, more personalized interactions, ensuring a more dynamic and engaging search experience for businesses and consumers alike.

Communify Fincentric, a leader in unifying market and client data through digital solutions, has announced Jennie Wang as its Chief Client Solutions Officer, effective immediately. Wang brings extensive experience in transforming complex data into scalable, personalized products, aligning with Communify’s mission to enhance wealth management experiences.

• Jennie Wang’s Expertise

  • Formerly Chief Experience Officer at InvestCloud, where she scaled platforms managing over $6 trillion in assets.
  • Spearheaded personalized client experiences and large-scale implementations for wealth managers.
  • Managed the development of data-driven financial products tailored to leading fund administrators.

• Focus Areas at Communify Fincentric

  • Driving next-generation solutions for client, advisor, and market portals.
  • Leading the creation of a delivery hub in St. Petersburg, Florida, for client offsites and product execution.
  • Delivering mobile-first, personalized digital experiences for wealth management clients.

• Strategic Vision

  • John Wise, CEO of Communify Fincentric, highlighted Wang’s pivotal role:

    "Jennie’s expertise perfectly aligns with our mission to unify market and client data. Her leadership will redefine digital experiences for financial firms."

• Jennie Wang’s Statement

  • Wang emphasized the importance of seamless, personalized solutions in wealth management:

    "I’m thrilled to join Communify Fincentric at a pivotal time. Our innovative digital solutions will deliver long-term value, powered by integrated market and client data."

• About Communify Fincentric

  • Serves broker-dealers, wealth managers, and asset managers with personalized, AI-powered digital solutions.
  • Integrates client data (holdings, transactions, document vaults) with market data (watchlists, quotes, screeners).
  • Offers scalable and branded digital experiences to enhance engagement, streamline workflows, and drive growth.

Jennie Wang’s appointment marks a strategic step for Communify Fincentric as it continues to lead in delivering innovative, data-driven digital solutions. Her proven expertise in scaling complex data products will empower the firm to further enhance client experiences and expand in the wealth management sector.