Zartico, a MarTech innovator based in Salt Lake City, Utah, is redefining how marketers understand and connect with people and places. By leveraging advanced data science and proprietary technology, Zartico transforms complex data into actionable insights that drive meaningful marketing outcomes for destinations, place-based businesses, and agencies.

1. Advanced Data Science for Actionable Insights

• Moves beyond data aggregation to uncover hidden patterns in movement and spending signals.
• Enables marketers to identify ideal customers and optimize marketing strategies.
• Improves real-world impact analysis for effective decision-making.

2. Introduction of Digital Campaign Optimization (DCO)

• Designed through a 6-month pilot with leading agencies like Miles Partnership and MMGY.
• Focuses on maximizing campaign performance and Return on Ad Spend (ROAS).
• Offers two key outputs: client-direct insights and an Agency Connect feed for advanced modeling.

3. Core Metrics for Effective Campaigns

• Impression Metrics: Assess audience targeting, frequency, and reach for better conversions.
• Conversion Metrics: Optimize campaigns based on visitor behavior and timing.
• Comparison Metrics: Align campaign tactics with ad-influenced behavior and quality visits.

4. Seamless Integration with Zartico's Product Suite

• Complements solutions like Website Attribution for analyzing content performance.
• Includes market indexing, profile building, impact reports, and comparative analysis.

5. Real-Time Decision Making

• Helps marketers adapt campaigns instantly based on weather, audience shifts, or market conditions.
• Ensures targeted messaging for diverse audiences with minimal waste.

6. Focus on Data Quality

• Emphasizes accurate attribution to build trust and deliver meaningful insights.
• Redefines benchmarks for effective data usability and impactful results.

Testimonials on Zartico’s Impact

• Timothy Bush, CMO, Visit Lake Charles: Praises the ability to remove guesswork with geolocation and spending insights.
• Danni Winter, Noble Studios: Highlights how DCO delivers actionable outputs, not just raw data.
• Gray Lawry, Miles Partnership: Appreciates the redefined benchmarks for quality data.

Zartico’s Digital Campaign Optimization (DCO) is revolutionizing marketing by delivering real-time, actionable insights that maximize efficiency and ROI. By targeting high-value visitors and enabling precise adjustments to campaigns, Zartico empowers marketers to make data-driven decisions for impactful results.

Oktopost, a leading B2B social media management platform, has unveiled a powerful integration with Looker Studio (formerly Google Data Studio). This collaboration empowers marketers to create dynamic reports, consolidate data, and gain deeper insights into their social media performance, all while ensuring compliance with privacy regulations.

1. Seamless Data Consolidation

• Integrates Oktopost’s social media analytics with Looker Studio’s data visualization capabilities.
• Combines social metrics with broader marketing and business data in a centralized dashboard.
• Eliminates data silos to provide a unified view of marketing performance.

2. Enhanced Reporting and Automation

• Automates social media performance tracking, reducing manual tasks.
• Provides customizable, shareable dashboards for better team collaboration.
• Aligns social media efforts with broader business goals, including revenue and lead generation.

3. Actionable Insights for Smarter Decisions

• Offers a holistic view of social media impact alongside KPIs like traffic, revenue, and lead generation.
• Supports data-driven strategies to refine go-to-market approaches and optimize campaigns.
• Empowers teams to measure campaign precision and align initiatives with growth objectives.

What Looker Studio Brings to the Table

• Self-service business intelligence tool with customizable charts and graphs.
• Access to over 800 data sources for a comprehensive overview of performance.
• User-friendly interface for creating shareable reports with minimal effort.

Oktopost’s Broader Vision

• Advances in AI-powered social tools and Advocacy Gamification Engine strengthen Oktopost’s platform.
• Enables B2B marketers to amplify employee voices, streamline content, and drive measurable business outcomes.
• Focuses on fostering brand trust, web traffic, and lead generation through advanced social analytics.

Oktopost’s integration with Looker Studio enhances B2B marketing by delivering actionable social media insights in a unified platform. This collaboration simplifies reporting, optimizes workflows, and empowers marketers to align their efforts with measurable business growth.

Cloudways, a part of DigitalOcean Holdings, Inc., has launched Cloudways Copilot, a suite of AI-powered solutions aimed at simplifying managed hosting for small and medium-sized businesses (SMBs). The first feature, AI-powered issue diagnostics, is now available in public preview, revolutionizing how website issues are detected, diagnosed, and resolved.

1. AI-Powered Issue Diagnostics

• Automatically detects, diagnoses, and resolves website issues in real time.
• Cuts down resolution times from over 45 minutes to under 10 minutes.
• Targets common website challenges like:
  • Unoptimized data queries.
  • DoS attacks.
  • Aggressive bot crawling.

2. Impact on Business Performance

• Research shows that websites loading in one second or less achieve conversion rates three times higher than slower websites.
• Cloudways Copilot helps businesses improve website performance, optimizing user experiences and boosting conversion rates.

Customer and Expert Insights

• Suhaib Zaheer, SVP of Managed Hosting at DigitalOcean:

  • Highlights customer-centric AI adoption to simplify hosting challenges.
  • Focuses on addressing repetitive tasks to allow SMBs to focus on core operations.

• Blake Whittle, Owner of ClikIT:

  • Praises AI diagnostics as a "game-changer" that reduces server management time.

• Bratin Saha, Chief Product and Technology Officer at DigitalOcean:

  • Envisions democratizing AI for SMBs by enabling faster server issue resolution.

Future of Cloudways Copilot

1. Upcoming Features in 2025

• Automated Developer Workflows:
  • Streamlines repetitive coding tasks.
• Intelligent Hosting Sidekick:
  • Instantly executes common hosting operations.

2. Availability

• Early access available now for interested customers.
• Full launch of AI-powered diagnostics and additional tools expected by July 2025.

Cloudways Copilot represents a significant step in integrating AI into web hosting, providing SMBs with cutting-edge tools to streamline operations and improve website performance. With faster issue resolution and future AI solutions, Cloudways ensures businesses can focus on growth while leaving technical challenges to intelligent automation.

Zeta Global, the AI marketing cloud, has announced the appointment of Ed See as Chief Growth Officer, effective February 10. With over 30 years of experience, including eight years as a Partner at McKinsey & Company’s Marketing and Sales practice, See’s appointment highlights Zeta’s commitment to advancing its AI-driven marketing solutions and driving transformative growth.

1. Leadership Role and Responsibilities

• Reporting directly to Zeta’s President, Steven Gerber.
• Focused on accelerating Zeta’s growth strategy by:
  • Deepening engagement with CMOs and c-suite executives.
  • Demonstrating the impact of Zeta’s AI-driven marketing solutions.
  • Driving measurable, high-impact marketing outcomes for clients.

2. Expertise and Vision

• Over three decades of experience in marketing, analytics, and digital transformation.
• Guided iconic brands in leveraging cutting-edge marketing capabilities.
• Committed to helping businesses achieve effectiveness, efficiency, and impactful growth.

Statements from Leadership

• David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta:

  • Praised See’s expertise and relationships with influential CMOs.
  • Highlighted his ability to solidify Zeta’s position as an AI marketing leader.

• Ed See, Chief Growth Officer:

  • Expressed excitement to join Zeta during a pivotal growth phase.
  • Emphasized Zeta’s alignment with modern marketers’ need for impactful, efficient solutions.

Transition and Future Outlook

• Ed See succeeds Will Margiloff, who transitions to Vice Chairman.
• Zeta’s focus on scaling its AI-driven solutions reflects its vision to remain at the forefront of AI-powered marketing, empowering businesses to unlock their full potential.

Ed See’s appointment as Chief Growth Officer marks a significant step for Zeta Global in its mission to revolutionize AI-driven marketing. His expertise and strategic vision will play a pivotal role in deepening industry engagement and driving transformative growth for clients in an ever-evolving marketing landscape.

AppsFlyer, a global leader in mobile measurement, attribution, and data analytics, has announced the promotion of Gal Ekstein to Chief Business Officer (CBO). This move underscores AppsFlyer’s commitment to sustained growth, innovation, and providing customers with trusted, privacy-preserving marketing solutions.

1. Gal Ekstein’s New Role

• Ekstein will lead AppsFlyer’s go-to-market efforts, focusing on global expansion and sustainable growth.
• Responsibilities include driving customer value and leveraging cutting-edge technologies to strengthen AppsFlyer’s market presence.

2. Track Record of Success

• Ekstein has been instrumental in AppsFlyer’s growth in EMEA and LATAM markets.
• Achieved 3.3x revenue growth in the region during his tenure.
• Known for fostering strong customer relationships and championing innovative strategies.

Statements from Leadership

• Oren Kaniel, CEO and Co-founder of AppsFlyer:

  • Praised Ekstein’s leadership and ability to deliver sustainable growth.
  • Highlighted his focus on maintaining AppsFlyer’s reputation for accurate and independent measurement.

• Gal Ekstein, Chief Business Officer:

  • Expressed honor and excitement to lead during this transformative phase.
  • Reiterated commitment to driving customer value, innovation, and global impact.

AppsFlyer’s Growth and Innovations

• Surpassed $400 million Annual Recurring Revenue (ARR) in 2023.
• Achieved a full year of profitability and over two years of positive cash flow.
• Introduced advanced AI integrations, privacy-preserving tools, and enhanced Retail Media Network (RMN) capabilities.
• Launched Data Collaboration Platform and AI-driven solutions, empowering customers with secure, actionable insights.

Gal Ekstein’s promotion to Chief Business Officer marks a significant milestone for AppsFlyer as it continues its journey of profitable growth and global influence. With a proven track record of driving success, Ekstein is poised to lead AppsFlyer’s go-to-market strategies, ensuring the company’s innovative solutions remain at the forefront of marketing measurement.

Stensul, the Email Creation Platform, has announced an enhanced partnership with Movable Ink, the AI-powered personalized content platform. The integration introduces dynamic preview capabilities, streamlined workflows for testing and reviewing, and improved tools for creating personalized email campaigns. These advancements empower brands to create, review, and deploy personalized marketing campaigns with greater efficiency and precision.

1. Dynamic Content Previews

• Marketers can preview Movable Ink content for each unique subscriber directly within the Stensul Builder.
• Enables brands to visualize and fine-tune personalized elements before deployment.

2. Simplified Testing and Review

• Enhanced workflows reduce time spent on testing and approval cycles.
• Facilitates quicker campaign readiness while maintaining quality.

3. Effortless Personalized Email Creation

• Seamlessly integrates Movable Ink capabilities into the Stensul platform for easy, on-brand email creation.
• Supports scalability for high-volume, personalized campaigns.

Revolutionizing Marketing Campaigns

• Stensul: Streamlines the creation of render-tested, on-brand marketing emails.
• Movable Ink: Transforms data into real-time personalized content across customer touchpoints.
• The integration helps marketing teams save time, improve engagement, and deliver flawless customer experiences.

Industry Insight

“Today’s marketers face increasing pressure to deliver smarter, faster, and more personalized campaigns. This integration addresses those challenges, equipping marketers with tools for unmatched precision and efficiency,” said Adam Stambleck, President at Movable Ink.

Case Study: Milwaukee Bucks

The Milwaukee Bucks successfully leveraged the Stensul–Movable Ink integration to transform their email marketing strategy:

• 50% Faster Email Creation: Reduced time spent on crafting campaigns.
• 33% More Email Requests Fulfilled: Improved team productivity.
• Boosted Engagement: Created highly personalized emails that increased fan loyalty and revenue.

Justin Price, Senior Manager of Multichannel Marketing for the Milwaukee Bucks, highlighted the integration’s impact: “The Stensul and Movable Ink platform allows us to efficiently produce personalized emails that drive results, enabling our team to focus on strategic growth.”

The enhanced Stensul–Movable Ink integration sets a new standard for personalized email marketing. By streamlining workflows and enabling dynamic previews, brands can deliver smarter, faster, and more impactful campaigns. Whether boosting fan engagement or scaling personalized outreach, this integration empowers marketers to achieve excellence at every touchpoint.

ZINFI Technologies, Inc., a leader in Unified Partner Management (UPM) solutions, has unveiled its next-generation Partner Relationship Management (PRM) platform. This cutting-edge platform leverages AI and autonomous workflow orchestration to automate partner operations, enhance collaboration, and drive profitable growth.

With features like AI-powered content creation, personalized partner enablement, and data-driven analytics, ZINFI’s PRM platform delivers a hyper-personalized and efficient partner management experience, positioning organizations for scalable success.

1. Autonomous Workflow Orchestration

• Automates repetitive tasks like partner onboarding, training, and communication.
• Increases efficiency and consistency across partner programs.
• Enables organizations to focus on strategic growth initiatives.

2. AI-Enabled Content Creation

• Produces high-quality content for web pages, digital assets, and campaigns.
• Streamlines repetitive content creation tasks.
• Enhances personalization and engagement at scale.

3. AI-Powered Partner Enablement

• Provides tailored support and real-time guidance to partners.
• Delivers relevant training and resources based on engagement and business needs.
• Ensures faster and more effective partner onboarding and development.

4. AI-Driven Analytics

• Automates data analysis to uncover actionable insights and patterns.
• Monitors partner performance and predicts trends.
• Optimizes strategies for stronger partnerships and measurable success.

Industry Recognition

ZINFI’s Unified Partner Management platform continues to set benchmarks in the industry:

• Named a "Leader" in G2’s Winter 2025 Grid Report for PRM software.
• Recognized for its ease of use and robust capabilities, making it a top choice for organizations seeking efficient partner management solutions.

What Experts Say

“Automation of PRM workflows and data-driven decision-making create measurable competitive advantages. These capabilities are no longer optional but essential,” said Jay McBain, Chief Analyst at Canalys.

Sugata Sanyal, CEO and founder of ZINFI, added, “Our AI-powered PRM platform empowers organizations to build optimized ecosystems that drive growth and maximize revenue potential.”

ZINFI’s next-generation PRM platform represents a significant leap in partner management, equipping organizations with AI-driven tools to automate operations, personalize enablement, and optimize performance. As businesses face increasing demands to scale partnerships, ZINFI's innovative approach ensures measurable success and competitive advantages in a rapidly evolving marketplace.

Act-On Software Inc., a leading enterprise marketing automation platform (MAP) provider, announced its acquisition by Banzai International, Inc., a top marketing technology company. This strategic move enhances Banzai's mission to build a comprehensive suite of AI-powered MarTech solutions for businesses of all sizes.

1. About Act-On Software

• Recognized as one of the easiest-to-use and most intelligent marketing automation platforms.
• Powered by AI and an open data architecture for seamless integration and efficiency.
• Trusted by leading brands like Hitachi, Best Buy, and Progressive Insurance to improve lead generation, automate customer communication, and boost ROMI.

2. Benefits of the Acquisition

• Enhanced Product Portfolio: Act-On joins Banzai’s suite, including webinar and video creation tools, to offer end-to-end marketing solutions.
• AI-Driven Efficiency: Combines AI capabilities to make marketing automation smarter and more effective.
• Customer Growth: Provides actionable data insights for better decision-making, increasing revenue and customer lifetime value.

3. Leadership Perspectives

• Kate Johnson, CEO of Act-On Software:
  "Joining the Banzai family propels the vision of AI-powered marketing, making marketer’s jobs easier with integrated and efficient solutions."
• Joe Davy, Founder and CEO of Banzai:
  "Act-On complements our suite of tools, empowering marketers to create impactful programs with unmatched speed and efficiency."
• Diane Fraiman, Managing Director at Voyager Capital:
  "This acquisition accelerates innovation, creating greater value for enterprise customers."

Why This Matters

The acquisition represents a significant leap for both companies in driving AI-powered marketing innovations. With Act-On's modern marketing automation platform and Banzai's comprehensive MarTech vision, businesses gain access to tools that simplify workflows, enhance engagement, and deliver measurable growth.

Act-On Software’s integration into Banzai International’s product suite marks a transformative step in marketing technology. By combining AI-driven automation, actionable insights, and seamless solutions, the partnership aims to redefine how businesses approach marketing and customer engagement in an increasingly digital world.