Informatica, a leading provider of AI-powered cloud data management solutions, has announced that its Intelligent Data Management Cloud™ (IDMC) platform has been officially certified by the EDM Council. The certification, awarded after a rigorous independent assessment by Projective Group, affirms that the IDMC platform meets the stringent requirements of the 14 key controls within the EDM Council’s Cloud Data Management Capabilities (CDMC) framework.

Key Highlights of the Certification:

• Comprehensive Data Management Solution: Informatica’s IDMC platform is the only vendor offering a single, connected, AI-powered cloud data management solution. This solution covers a range of essential services such as data integration, data quality, data governance, and master data management, all aligned with the CDMC framework.

• Empowering Cloud Migration: With the EDM Council certification, enterprises can confidently migrate to the cloud with the assurance that their data will be managed securely, efficiently, and in compliance with global data management standards.

• Trusted by Industry Leaders: Informatica’s IDMC platform is recognized for its ability to meet the highest standards of data management in the cloud. Its capabilities enable businesses to optimize their cloud, multi-cloud, or hybrid environments.

• Innovative AI-Powered Technology: By integrating advanced AI technologies, Informatica’s platform helps businesses unlock the full potential of their data while adhering to strict industry standards.

Benefits for Enterprises:

• Data Governance and Security: Ensures businesses can safely migrate their data to the cloud while maintaining governance and data integrity.

• Optimized Cloud Operations: The platform helps organizations improve operational efficiency and optimize resources by managing fragmented data in cloud environments.

• Strategic Cloud Adoption: Companies can accelerate their cloud adoption process, reducing complexities while improving data management and achieving better results with AI-driven insights.

Informatica’s Intelligent Data Management Cloud™ platform's certification by the EDM Council underscores its leadership in cloud data management solutions. By aligning with the CDMC framework, Informatica empowers organizations to securely manage their data during migration and throughout their ongoing cloud operations, with the backing of advanced AI technologies.

Adbrew, a leading B2B AdTech platform, has appointed Shawn Evans as its new Go-To-Market (GTM) and Sales Advisor. With over 15 years of experience in e-commerce advertising and marketplace strategy, Evans is set to bring invaluable leadership to Adbrew's mission to empower global brands and agencies to scale their businesses on Amazon and Walmart Marketplaces.

Key Highlights:

• Adbrew's Rapid Growth: Founded in 2022 by former Amazon leaders, Adbrew has quickly become a key player in the AdTech space. The platform specializes in offering Amazon Marketing Cloud (AMC) support for Sponsored Ads and provides optimization capabilities for Sponsored Ads and DSP.

• Strategic Appointment: Shawn Evans joins Adbrew with a wealth of expertise from his role at Amazon Ads, where he led global strategic partner development. His track record includes driving significant growth and innovation through strategic partnerships with agencies and tech providers.

• Awards and Recognition: Adbrew’s commitment to excellence has earned it eight Amazon Ads Partner Awards nominations and two consecutive wins for the Challenger Award – APAC (2023) and Global Expansion Award (2024).

• Expanding Global Reach: With Evans onboard, Adbrew aims to accelerate its global expansion. His strategic vision will help scale Adbrew's offerings across Amazon, Walmart, and other e-commerce platforms, enabling brands to drive better results through enhanced advertising solutions.

Benefits of the Appointment:

• Leadership in Marketplace Advertising: Evans’ deep understanding of marketplace dynamics, coupled with his proven ability to drive strategic growth, will be crucial in accelerating Adbrew’s expansion across global e-commerce platforms.

• Innovation and Growth: Evans will play a key role in innovating Adbrew's platform to meet the growing global demand for advanced solutions like AMC for Amazon and Walmart, as well as optimizing Sponsored Ads and DSP.

Shawn Evans’ appointment as GTM and Sales Advisor at Adbrew marks a significant milestone in the company’s journey toward expanding its global presence. His leadership and extensive experience in e-commerce advertising will help propel Adbrew’s mission to deliver impactful, scalable solutions for brands and agencies across the world.

Amagi, a leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has released its 14th Amagi Global FAST Report. The report highlights the increasing shift of content providers toward unified, platform-agnostic distribution, blending multiple streaming models for broader reach and monetization. With the traditional boundaries between video services blurring, the report reflects the evolving landscape of media consumption.

Key Insights:

• Unified Distribution: Content providers are moving toward more agile, cost-efficient distribution models that break down silos, combining free, paid, and ad-supported services into one seamless experience.

• Consumer Preferences: The January 2025 Amagi Consumer Survey found that 75% of viewers prefer services that integrate free, paid, and ad-supported options. A majority of viewers (65%) also find the current streaming landscape confusing due to fragmented platforms.

• Consumer Viewing Behavior: With growing frustration over the disjointed experience of switching between multiple platforms, viewers are leaning towards video services offering all-in-one options, increasing the demand for unified distribution strategies.

• Market Growth: Amagi’s report also showcases robust year-over-year growth in Global Hours of Viewing (HOV) and ad impressions, with a 95% and 65% increase respectively among FAST customers. The U.S. and Canada are leading this growth, accounting for half of new channel launches and showing a significant 98% increase in HOV.

• Content Trends: Entertainment continues to dominate globally, showing more than 100% growth and accounting for 42% of new channel launches.

Key Takeaways:

• Fragmented Viewing Experience: The growing demand for seamless integration across multiple streaming services highlights a shift towards platforms that offer unified viewing options.

• Growth Opportunities: Content providers who embrace the trend toward integrated platforms will be better positioned to meet consumer preferences and accelerate growth in a competitive market.

Amagi’s 14th Global FAST Report underscores the need for content providers to adopt unified distribution strategies. With consumer frustration growing over fragmented viewing experiences, services that can deliver seamless, all-inclusive platforms will lead the charge in satisfying evolving viewer demands.

InMoment®, a leader in integrated Experience Improvement (XI)™ solutions, has unveiled its new Location Performance Scoring system. This system introduces an enhanced Industry Score, directly linking reputation management to Google Profile views and revenue generation. It also includes a new customizable Target Score that allows brands to tailor location performance metrics to align with their unique business strategies.

Key Features and Benefits:

• Improved Industry Score: By analyzing over 60,000 Google Business Profiles across 13 sectors, InMoment has created an industry-specific metric that moves beyond traditional star ratings. It factors in review volume, star ratings, business images, and other essential elements to provide a more comprehensive view of brand performance.

• Customizable Target Score: Brands can now design a personalized score based on metrics that are most relevant to their business strategy. This flexibility enables organizations to track location performance in a way that aligns directly with their goals.

• Data-Driven Approach: InMoment’s system focuses on key features that drive Google Profile views, helping marketing professionals make confident, data-driven decisions. The solution provides a transparent breakdown of contributing metrics and time-over-time performance, offering a clear roadmap to enhance brand outcomes.

• Actionable Insights for Revenue Growth: By correlating key metrics to revenue drivers, InMoment empowers brands to take immediate action. This system goes beyond basic reputation management, helping businesses make strategic adjustments that lead to increased location visits and sales.

Industry-Driven Insights:

• Proprietary Industry Metric: The improved Industry Score is based on extensive research, making it a crucial tool for brand managers, SEO leaders, and reputation management professionals looking to elevate their brand’s performance.

• Real-Time Results: Yo-Chi, an Australian frozen yogurt brand, saw significant improvements after using InMoment's solution. In just under a year, the company experienced a 74% rise in their industry score, a 123% increase in Google Profile impressions, and a 92% boost in navigation clicks.

InMoment’s new Location Performance Scoring system provides brands with a powerful tool to measure and enhance their location performance. By combining industry-specific insights with customizable metrics, this solution delivers actionable data that drives both brand reputation and revenue. Marketing professionals can now leverage this system to improve outcomes and generate more targeted, profitable actions.

Impelsys, a leading provider of innovative digital solutions for the media industry, has formed a strategic partnership with Glide Publishing Platform. Glide is renowned for its advanced headless Content Management Systems (CMS), and together, the companies aim to create integrated, user-centric digital experiences. This collaboration will focus on improving websites, e-commerce capabilities, and digital marketing strategies for businesses in the media and publishing sectors.

Key Features and Benefits:

• Seamless Integration of CMS and Digital Solutions: The partnership blends Impelsys’ custom consumer applications with Glide’s cutting-edge CMS, enabling businesses to provide enhanced user experiences (UX) across digital platforms.

• Empowered Digital Experiences: With Glide’s CMS and Impelsys’ expertise in developing tailored applications, businesses can seamlessly integrate e-commerce functionalities and digital marketing strategies to drive user engagement and business growth.

• Enhanced User-Centric Solutions: By combining their strengths, both companies are committed to delivering transformative solutions that prioritize the user experience. This includes intuitive, modern websites, advanced UX designs, and powerful backend integrations to optimize digital engagement.

• Comprehensive Digital Marketing: The partnership will offer a full suite of digital marketing services, including SEO best practices, content marketing via blogs, and targeted digital campaigns. These strategies will help clients boost visibility and drive growth.

Strategic Alignment:

• Focused on Media and Publishing Clients: Uday Majithia, Vice President of Solutions and Delivery at Impelsys, highlights that the partnership is a natural extension of Impelsys' offerings in the media industry, addressing the increasing demand for CMS solutions that enhance user experience.

• Expanding Digital Tooling Ecosystem: Denis Haman, CEO of Glide, emphasizes that this strategic partnership expands their digital tooling ecosystem, providing users with the tools to rapidly create high-quality content while engaging audiences across multiple digital channels.

This collaboration between Impelsys and Glide Publishing Platform marks an exciting new chapter for the media and publishing industries. By combining advanced CMS technology with integrated digital solutions, businesses can now create more engaging, effective digital experiences that foster growth and enhance user interaction.

Wix.com Ltd., the leading SaaS website builder platform, has unveiled its innovative AI-powered tool, Business Launcher. This tool aims to empower aspiring entrepreneurs by guiding them through the entire process of starting a business, from idea generation to execution. With personalized business ideas, actionable plans, and essential tools, Business Launcher offers an all-in-one solution for creating a website and launching a business.

Key Features and Benefits:

• AI-Powered Business Idea Generation: Users begin by sharing their background, skills, and goals. The AI tool then generates personalized business ideas based on their profile. Each idea is accompanied by detailed insights, including market size, relevant keywords for SEO, and revenue potential, providing users with a clear pathway to success.

• Personalized Launch Kit: Once a business idea is selected, users receive a comprehensive launch kit that includes a custom business name, logo creation, domain name options, and marketing tools. This ensures that users have everything they need to kickstart their business efficiently.

• Seamless Website Creation: The Business Launcher integrates with Wix’s AI Website Builder, enabling users to easily create their personalized website. From a custom business name to a tailored dashboard with relevant apps, users can manage their business seamlessly and effectively.

• Comprehensive Business Dashboard: After the website is built, users transition to a personalized dashboard that provides all the tools needed to manage and grow their business. This includes access to apps that assist in running day-to-day operations and boosting business visibility.

Strategic Vision:

• Guiding Users from Concept to Execution: “The Business Launcher functions like a personal business assistant,” said Yaya Aaronsohn, Head of Brand Maker and Business Launcher at Wix. “It provides users with personalized business ideas, detailed market analysis, SEO strategies, and revenue planning, ensuring they have everything needed to confidently launch their business.”

• Combining AI with Market Research: By leveraging users' work experience and Wix's in-depth market research, the Business Launcher offers not only creative business ideas but also valuable tools for executing them successfully. This combination of AI and research supports a robust foundation for business growth.

Wix’s Business Launcher revolutionizes the process of starting a business by offering an AI-driven, step-by-step guide that empowers users to create, launch, and manage their business. With personalized business ideas, a comprehensive launch kit, and the integration of Wix’s website builder, users are equipped to bring their entrepreneurial vision to life.

AdPlayer.Pro, a global leader in online video advertising technologies, has rolled out new features in its video ad player solution and enhanced functionality in its video ad server platform. These upgrades aim to improve ad performance, user engagement, and video ad revenue for publishers.

Key New Features:

• Audio Customization in Video Ads: AdPlayer.Pro has introduced advanced audio control features that allow advertisers to adjust the audio settings of video ads based on viewers' preferences. This enables publishers to optimize ad viewability across different devices, whether users are watching with sound or in mute mode, based on their browser settings. This flexibility enhances the overall user experience while ensuring that video ads maintain their effectiveness.

• Boosting Ad Viewability Without Disrupting UX: By offering these audio configuration options, AdPlayer.Pro ensures that ads are perceived effectively without compromising the user experience on desktop and mobile platforms. This functionality helps maintain audience engagement with the website content while optimizing ad revenue outcomes.

• Expanded Header Bidding Capabilities: AdPlayer.Pro’s flagship video ad server now includes extended Prebid vendor integration, bolstering its header bidding functionality. This enhancement aligns with the company’s roadmap to provide stronger monetization options for publishers by giving them more control over ad inventory and revenue generation.

CEO's Insights:

Natalie Romankina, CEO of AdPlayer.Pro, highlighted that the latest upgrades are a significant step in addressing the limitations of video ad display in modern browsers. “Adding extra configuration levels will help publishers boost ad viewability without disrupting the user experience, thus increasing engagement and video ad revenue,” Romankina stated.

She also emphasized that the expansion of header bidding capabilities positions AdPlayer.Pro for continued success in 2025 and beyond. “These upgrades reflect our commitment to improving video ad tech and positioning our platform as a key player in the B2B video advertising industry,” she added.

With these strategic enhancements, AdPlayer.Pro strengthens its position as a leader in video ad technology. By offering advanced audio customization options and expanding its header bidding features, the company is set to provide publishers with more control over their ad performance and revenue generation, ensuring a more engaging and profitable advertising experience.

Dentsu, in collaboration with Adobe, has unveiled Adobe GenStudio dentsu+, a revolutionary, generative AI-powered integrated marketing ecosystem designed to help brands create highly personalized and impactful marketing campaigns. The partnership combines Adobe’s innovative GenStudio suite with dentsu’s proprietary services and technologies, including its Merkury data platform, to enhance brand engagement and optimize marketing strategies at scale.

Key Features of Adobe GenStudio dentsu+:

• Seamless Integration of Adobe’s Suite and Dentsu’s Expertise: Adobe GenStudio dentsu+ merges Adobe’s content tools—such as Adobe Experience Manager, Adobe Creative Cloud, and Adobe GenStudio for Performance Marketing—with dentsu’s advanced audience intelligence and creative insights. This integrated ecosystem supports brands throughout the entire content lifecycle, from planning and creation to activation and measurement.

• Generative AI for Personalized Marketing: The platform leverages Adobe’s generative AI capabilities, including Firefly Services and Custom Models, enabling brands to produce tailored content that speaks to individual customers, boosting engagement and brand loyalty.

• Optimized Content Supply Chain: Adobe GenStudio dentsu+ optimizes the entire content supply chain, empowering marketing teams to create, manage, and deliver on-brand, performance-driven content efficiently and at scale. The solution minimizes creative waste and enhances media effectiveness.

• Merkury Data Platform Integration: By integrating dentsu’s Merkury data and identity platform, the solution allows brands to target millions of customers with highly personalized experiences. This integration enables seamless identity mapping and cross-channel marketing, ensuring customers receive relevant content every time they interact with a brand.

Leadership Insights:

• Abbey Klaassen, Global Brand President of Dentsu Creative & CEO of Dentsu Creative US, highlighted that Adobe GenStudio dentsu+ is designed to address the growing need for holistic marketing platforms that drive growth and enable brands to stand out. She shared, “This industry-first solution will allow brands to create competitive advantages through personalized, impactful campaigns.”

• Brent Rudewick, Vice President at Adobe, noted, “Adobe GenStudio optimizes content production workflows, reshaping how brands generate high-quality, performance-driven content. By combining our technology with dentsu’s audience intelligence, we’ve created a powerful tool to deliver scalable, on-brand experiences.”

• Shirli Zelcer, Chief Data & Technology Officer at dentsu, emphasized that the partnership brings together innovative capabilities to provide brands with an adaptive, end-to-end content solution that eliminates waste and ensures faster, scalable content creation.

Adobe GenStudio dentsu+ is poised to revolutionize how brands create and deliver personalized marketing experiences. By combining Adobe’s powerful content solutions with dentsu’s cutting-edge AI and audience intelligence, this integrated ecosystem provides brands with the tools they need to efficiently engage customers, increase performance, and optimize marketing strategies—ultimately driving business growth and competitive advantage.