Mediacom Communications, the fifth-largest cable provider in the U.S., has renewed and extended its partnership with CSG® for an additional five years. This long-standing collaboration, which spans nearly 30 years, allows Mediacom to continue providing customer-centric solutions that meet the evolving needs of their customers, particularly in rural America. With a focus on innovative digital experiences and future-ready broadband solutions, this extended partnership ensures Mediacom stays ahead of connectivity demands while driving growth and customer satisfaction.

Highlights of the Mediacom and CSG Partnership

1. Addressing the Growing Demand for Fast and Reliable Connectivity

• As demand for faster, more reliable multi-gig broadband increases, Mediacom is committed to expanding its broadband platforms to rural America. This partnership with CSG enables Mediacom to provide cutting-edge technology and innovative digital solutions to enhance service quality and customer satisfaction.

2. Unified Customer Experience Across All Touchpoints

• With CSG’s solutions, Mediacom gains a unified view across all touchpoints, providing the ability to anticipate customer needs and deliver personalized experiences. This enables Mediacom to bring new offerings to market quickly while maintaining a focus on customer-first strategies.

3. Customer-Centric Innovations

• The partnership enables Mediacom to enhance customer service by offering proactive bill explanations, improving order accuracy, and strengthening data security. These optimizations help to reduce churn, decrease call volumes, and encourage on-time payments, thus delivering long-term customer value.

4. Building Strong Customer Relationships

• Mediacom’s collaboration with CSG is built on a shared people-first culture and a focus on exceptional customer experiences. With a customer-centric approach, Mediacom is able to build stronger customer relationships and enhance its brand loyalty while driving growth in a competitive market.

5. Enhanced Business Efficiency and Revenue Growth

• By leveraging CSG Advanced Convergent Platform, Mediacom can increase operational efficiency and drive revenue growth. This platform helps Mediacom streamline processes, enabling faster market responsiveness and more personalized customer interactions.

The renewed partnership between Mediacom and CSG ensures that the broadband provider will continue to offer innovative, customer-centric solutions. This collaboration helps Mediacom stay at the forefront of the rapidly changing telecommunications landscape, positioning the company for sustained growth while enhancing customer loyalty through seamless and personalized service delivery. With this extension, Mediacom is equipped to meet evolving customer demands and maintain its leadership in broadband technology, especially in underserved regions.

Creatopy, an AI-powered ad campaign platform, has appointed Thibault Imbert as its new Chief Product & Growth Officer. Imbert, with over 15 years of experience in product management and growth, will be at the forefront of advancing Creatopy's AI-native product strategy. This move is aimed at enhancing Creatopy’s ability to help marketers build, scale, and deploy ad campaigns more efficiently, further solidifying the company's position as a leader in AI-driven advertising solutions.

Highlights of Thibault Imbert’s Appointment

1. AI-Native Product Strategy Leadership

• Thibault Imbert will oversee product strategy, development, and execution at Creatopy, with a focus on integrating artificial intelligence into every aspect of the platform. He aims to leverage AI to improve ad creation and campaign management, streamlining workflows for marketers.

2. Proven Track Record of Scaling Products

• Imbert brings a wealth of experience from his previous roles at Picsart, Adobe, and GitHub. His success in Product-Led Growth (PLG) strategies will be key in scaling Creatopy’s innovative products, as he aims to address marketers’ needs in the fast-evolving digital ad space.

3. Focus on AI in Marketing Innovation

• With AI becoming a game-changer in the marketing industry, Imbert’s deep expertise in integrating AI into business models positions him to drive Creatopy’s next phase of AI-powered product innovation. Imbert’s vision is to reshape the world of marketing by bringing productivity-enhancing AI tools to the forefront.

4. A Vision for Transformative Marketing Solutions

• Imbert is passionate about creating valuable products that customers love. He envisions a future where AI dramatically reshapes the marketing industry, enabling marketers to create high-quality, on-brand ads at unprecedented speeds and efficiencies.

5. Leadership in Product & Growth Initiatives

• As Chief Product & Growth Officer, Imbert will spearhead growth initiatives at Creatopy, expanding the platform’s market reach and impact. His leadership is expected to accelerate the company’s global expansion and help Creatopy solidify its position as a leading AI-powered ad generation platform.

With the appointment of Thibault Imbert, Creatopy is set to enter a new era of AI-driven innovation in the marketing industry. Imbert’s extensive experience at leading tech companies will play a pivotal role in driving product strategy and growth initiatives, helping marketers scale their ad campaigns with greater speed and efficiency. As AI continues to reshape industries, Creatopy is well-positioned to lead the charge in creating smart, impactful marketing solutions that transform the way brands engage with their audiences.

QVC, a global leader in live shopping, is set to amplify its Age of Possibility mission with a groundbreaking collaboration with TikTok. Launching on May 14 in Santa Monica, the initiative marks the second year of the campaign and introduces a unique TikTok Shop Super Brand Day that puts women at the forefront of modern retail innovation.

Highlights of the Event

• Second Year of Age of Possibility
  QVC renews its mission to inspire and empower, with the second annual celebration focusing on reinvention and transformation through live shopping.

• TikTok Shop Super Brand Day Debut
  A cross-category digital shopping experience featuring celebrity and creator-led content streamed live on TikTok Shop.

• Event Location and Setup
  Hosted in Santa Monica, the event will include:

  • Creator and celebrity-led sessions

  • Red-carpet entrance

  • Immersive on-site experiences

  • Appearances from QVC hosts, Q50 ambassadors, and brand partners

• Q50 Ambassadors – A Spotlight on Women
  This year’s Q50—a community of inspiring women celebrating reinvention at any age—includes:

  • New members: Hoda Kotb, Carla Rockmore, and Kathy Hilton

  • Returning names: Kathie Lee Gifford, Stacy London, and Barbara “Babs” Costello

• Product Discovery & Exclusive Deals
  An 8-hour livestream will showcase:

  • New product launches

  • Special event-only deals

  • Curated collections in beauty, fashion, home, and kitchen

• QVC’s Commitment to Inclusive Retail
  Live content focuses on empowering women and creating a space for connection, community, and commerce—meeting audiences where they are on platforms like TikTok.

QVC’s collaboration with TikTok for the Age of Possibility Super Brand Day is more than just a retail event—it's a statement on how live, creator-led content is shaping the future of shopping. By spotlighting female voices and building a community rooted in empowerment, QVC is redefining relevance in the age of digital commerce.

Intercept Music, a prominent name in tech-driven music distribution and marketing for independent artists, has announced the closing of a $50 million private partnership. This strategic investment aims to reshape the future of music rights and catalog management, with a specific focus on U.S. and Latin music catalogs. The move underscores Intercept’s broader mission to become the leading platform for independent creators worldwide.

Strategic Highlights

• $50 Million Funding Partnership
  The private investment will fund strategic acquisitions of music catalogs, with an emphasis on:

  • U.S. and Latin music markets

  • Catalogs with under-leveraged streaming and licensing potential

• Flexible Deal Structuring
  Intercept will offer:

  • Full or partial acquisition of music rights

  • Collaborative partnerships with original rights holders

  • Continued creator involvement for synergy and authenticity

• Technology-Driven Value Amplification
  Intercept will utilize its proprietary platform to:

  • Employ predictive analytics and targeted marketing

  • Enhance streaming, sync, and licensing revenues

  • Expand reach across digital music channels

• Expansion of Catalog Management Operations
  The funding enables:

  • Strengthened operational capacity

  • Increased efficiency in rights management

  • Scalable tools for independent artists and rights holders

• Executive Vision & Endorsement

  • CEO Tod Turner sees this as a pivotal step in reshaping how music rights are valued and monetized

  • Founder Ralph Tashjian emphasizes the integration of institutional-grade funding with transparent, tech-driven tools to set a new industry benchmark

With its $50 million investment, Intercept Music is taking a decisive step toward transforming the music rights landscape. By combining capital with proprietary technology and a focus on empowering independent creators, the company is poised to redefine catalog acquisition, management, and monetization in the digital era.

WebPT, the leading rehab therapy platform, has rolled out significant upgrades to WebPT Local, a feature-rich solution aimed at enhancing digital visibility for physical therapy clinics. These enhancements focus on streamlining local SEO, reputation management, and social media marketing equipping rehab providers with easy-to-use tools to attract new patients and build a stronger digital presence without diverting focus from patient care.

Enhancements in WebPT Local

• AI-Optimized Business Listings

  • Automates listing updates across 90+ directories (up from 18)

  • Improves visibility in local search results

  • Ensures consistency in clinic name, address, phone, and services

• Expanded Social Media Management

  • Supports more platforms for content publishing

  • Enables content scheduling and performance tracking

  • Reduces time spent on social engagement

• Real-Time Review Management

  • Sends instant alerts for new patient reviews

  • Offers AI-powered suggested responses

  • Automates feedback display via website widgets and email outreach

• Improved Search Ranking & Discoverability

  • Syncs practice data across major directories

  • Enhances local SEO to reach 97% of consumers searching online

  • Helps clinics appear in Google’s local search results more frequently

• Competitive Benchmarking Tools

  • Provides insights into how patients discover the clinic

  • Offers performance comparison with local competitors

  • Delivers recommendations to optimize digital presence

With the latest enhancements to WebPT Local, rehab therapists now have access to a robust, AI-powered digital toolkit that simplifies local SEO, social engagement, and online reputation management. These features are designed not only to help clinics attract more patients but also to maintain a competitive edge—while allowing therapists to stay focused on delivering high-quality care.

Netwrix, a leader in cybersecurity solutions, has announced four key executive appointments aimed at accelerating product innovation, bolstering enterprise security, and supporting its rapid global expansion. These seasoned leaders will drive strategic initiatives across technology, security, and IT, aligning with the company’s long-term vision, especially its cloud-native SaaS platform, Netwrix 1Secure.

Executive Appointments and Their Roles

• Paul Stephens – Chief Technology Officer (CTO)

  • Brings leadership experience from Splunk, Symantec, Veritas, and ServiceNow

  • Will lead the global R&D team and drive development of Netwrix 1Secure

  • Focused on building scalable, cloud-native SaaS security platforms

• Shawn Valle – Chief Information Security Officer (CISO)

  • Formerly led security functions at Salesforce, Rapid7, and Tricentis

  • Will oversee security for Netwrix's enterprise operations and cloud solutions

  • Ensures compliance, infrastructure integrity, and customer data protection

• Michael Wetzel – Chief Information Officer (CIO)

  • Previously modernized IT infrastructure and drove AI initiatives at The Hershey Company

  • Tasked with executing Netwrix’s global IT strategy

  • Focused on enabling innovation, operational efficiency, and secure digital transformation

• Jeff Warren – Chief Product Officer (CPO)

  • With Netwrix since 2010, has been central to shaping its product roadmap

  • Will lead product strategy and execution across the portfolio

  • Aligns innovation with evolving customer needs and market demand

Netwrix’s new leadership appointments underscore the company’s dedication to scaling its global operations, securing enterprise environments, and driving forward its SaaS strategy. With experienced professionals at the helm of technology, security, IT, and product management, Netwrix is well-positioned to lead the next wave of innovation in the cybersecurity and identity management space.

Squaretalk, known for its cloud-native contact center solutions, has officially launched its new platform aimed at transforming sales and customer outreach. This marks a significant step in the company’s evolution toward becoming a robust AI-powered contact center and sales automation hybrid, empowering high-performing teams with smart tools to boost engagement and conversions.

Highlights of the New Squaretalk Platform

• AI-Powered Sales Automation

  • Integrates AI-driven automation for tasks such as call summaries, sentiment detection, and actionable insights.

  • Enables automated messaging flows and WhatsApp Business integration.

• Comprehensive Contact Management

  • Unified dashboard for contact tracking, interaction history, and smart segmentation.

  • Helps sales teams manage relationships more effectively and reduce lead leakage.

• Real-Time Reporting and Analytics

  • Offers real-time data visibility to monitor team performance and optimize campaigns.

  • Smart Conversational Analytics identify next steps and highlight key insights from calls.

• Customizable Workflows

  • Users can design workflows to match their sales funnel and operational processes.

  • Simplifies complex operations with no-code customization tools.

• Omnichannel Communication

  • Seamless integration of voice and WhatsApp messaging ensures timely and versatile communication.

  • Supports consistent customer engagement across platforms.

• Scalability and Affordability

  • Built to accommodate teams of all sizes with flexible pricing.

  • Scales effortlessly without adding complexity or high costs.

• Enhanced Security and Compliance

  • End-to-end encryption and audit-ready logs for data protection.

  • Offers granular control and transparency for regulatory compliance.

Squaretalk’s new platform is a bold step toward the future of sales automation—bridging the gap between contact centers and intelligent sales workflows. With this launch, Squaretalk empowers startups and enterprise teams alike to work smarter, automate faster, and close deals more efficiently. This is just the beginning of their journey to revolutionize how sales teams connect and scale globally.

5WPR, one of the largest independently-owned PR firms in the U.S., has earned the Gold Stevie Award for PR Campaign of the Year in the New Product or Service Launch category at the 2025 American Business Awards. The winning campaign introduced BERO a premium non-alcoholic beverage brand founded by actor Tom Holland to the market with a strategy rooted in authenticity, impact, and cultural relevance.

Campaign Strategies and Highlights

• High-Impact Launch Timing

  • Campaign launched in October 2024, timed to capture early interest in the non-alcoholic beverage trend.

  • Pre-launch efforts conducted under embargo to maximize media exclusivity and control the narrative.

• Strategic Media Coverage

  • Day-one exclusives secured with Forbes and Fast Company.

  • Continued momentum post-launch with coverage from CNN, Fox Business, and other major outlets.

• Celebrity Alignment and Amplification

  • Collaborated with Tom Holland's personal PR team at Shelter PR.

  • Secured appearances and interviews on major platforms including Rich Roll, Tinfoil Swans, Seth Meyers, and Jimmy Fallon.

• Influencer and Thought Leadership Integration

  • Employed a blend of influencer outreach and thought leadership to amplify brand values.

  • Positioned BERO as not just a celebrity product, but a purpose-driven, premium lifestyle brand.

• Massive Media Impact

  • Over 2.5 billion media impressions generated in the first month.

  • Positioned BERO as a legitimate, long-term innovator in the beverage industry.

Industry Recognition and Reflections

• The American Business Awards (Stevie Awards) celebrate excellence in PR, marketing, and communications.

• 5WPR’s campaign stood out for creativity, strategic execution, and measurable success.

• Leigh Ann Ambrosi of 5WPR highlighted the team’s dedication to building BERO’s brand equity from launch.

This prestigious win for 5WPR not only highlights their success with the BERO campaign but also reinforces their position as a leader in launching culturally resonant brands. Through strategic media outreach, powerful partnerships, and precise execution, 5WPR continues to drive results that shape industry conversations and set new standards for product launches.