In an era of shrinking resources and rising expectations, public relations professionals are increasingly looking to technology for relief. Enter Cision, the global media intelligence leader, with a bold answer to the PR industry’s productivity challenge: an AI-powered upgrade to its flagship platform, CisionOne. These enhancements are not just iterative they represent a strategic leap forward in how communications professionals manage, measure, and master media engagement.

The update comes amid sobering industry data: 81% of PR pros say they're being asked to do more with less (2025 Cision x PRWeek Comms Report). Cision’s new suite of AI capabilities is designed to alleviate that pressure—automating routine tasks, surfacing real-time insights, and enhancing campaign strategy, all while allowing teams to stay laser-focused on high-impact storytelling.

A Strategic Approach to AI for PR

1. Built with Purpose for Communications Professionals

• User-Centric Design: CisionOne’s AI tools are embedded seamlessly, requiring no advanced tech skills.

• Directly Addresses PR Needs: Tools focus on media analysis, pitch creation, timing optimization, and more.

• Strategic Focus: Aims to elevate human creativity and decision-making, not replace it.

2. Integrated, Not Added On

• No additional plug-ins or steep learning curves

• Works natively within the CisionOne interface

• Allows teams to adopt AI organically into their daily workflows

AI-Powered Features in CisionOne

1. Guided Conversational Assistant

• Chat-style interface for real-time media analysis and summarization

• Helps users navigate media results intuitively, like having an AI-powered assistant on call

• Ideal for fast-paced environments with time-sensitive decisions

2. Smarter Search with Keyword Suggestions

• AI assists users in building high-impact search queries

• Reduces reliance on Boolean logic and manual trial-and-error

• Speeds up discovery of relevant coverage and influencers

3. AI Summaries for Media Monitoring

• Instantly generates digestible, insight-rich recaps of news coverage

• Ideal for executive briefings, stakeholder updates, and cross-team communications

• Ensures consistency and accuracy in summarizing complex stories

4. CisionOne React Score

• A real-time sentiment and risk indicator for mentions

• Helps comms teams assess potential brand threats quickly

• Adds quantitative insight to qualitative reputation management

5. Personalized Pitch Writing and Timing Optimization

• AI helps craft personalized pitches based on journalist preferences and past performance

• Suggests optimal send times based on engagement trends

• A critical tool for improving media outreach effectiveness

Tech Behind the Innovation

1. Proprietary AI Meets Strategic Tech Partnerships

• Cision’s AI is developed in-house with added support from major partnerships like Google Cloud

• Emphasis on secure, scalable, and ethical AI design

• CisionOne remains flexible, data-rich, and privacy-focused

2. Performance-Driven Development

• Designed to deliver real business impact, not just novelty

• Features tested with real users to ensure PR-specific relevance

• Enhancements represent Cision’s broader strategy to lead in AI-led comms innovation

The Bigger Picture: Redefining PR with AI

1. From Reaction to Strategy

• AI reduces time spent on reactive tasks, freeing communicators to focus on proactive planning

• Encourages a shift from metrics tracking to insight application

• Enables truly data-informed storytelling and reputation management

2. A Platform for the Future of Earned Media

• Supports brand resilience in today’s volatile news environment

• Equips PR teams to stay ahead of emerging narratives

• Positions CisionOne as the hub of intelligent communications operations

AI That Amplifies Human Ingenuity

Cision’s latest updates to CisionOne mark a turning point for the PR industry. Rather than offering generic AI tools, Cision has delivered an integrated, intuitive suite built specifically for modern communications professionals. Whether drafting data-driven pitches, monitoring coverage in real-time, or summarizing key trends, PR teams can now focus on strategy over spreadsheets—and storytelling over software.

With innovation rooted in empathy for real-world comms challenges, CisionOne is more than a platform—it’s becoming an indispensable ally in the evolving landscape of earned media.