Tambourine, long known as a creative force in hospitality marketing, has made a strategic leap into the reservation tech space with its acquisition of ReservHotel. The move unites two hospitality powerhouses and signals a new era of end-to-end digital experiences for hotel guests across North and Latin America. With this acquisition, Tambourine is no longer just reshaping hotel websites — it’s redesigning the entire path to purchase.

This strategic expansion builds on Tambourine’s mission to remove friction from the guest journey. By adding ReservHotel’s robust reservation engine to its marketing suite, the company aims to deliver a fully integrated, high-performance hospitality stack that starts at the first click and ends at a confirmed booking.

Redefining the Hospitality Booking Journey

1. From Beautiful Websites to Seamless Conversions

• Tambourine has spent the past decade perfecting hotel website experiences — focusing on simplicity, aesthetics, and conversion performance.

• Its "no upfront fees, no term contract" model disrupted traditional digital marketing norms in hospitality.

• With the ReservHotel acquisition, Tambourine now extends that same design-first philosophy to the booking process itself.

2. A Unified Vision for the Guest Path to Purchase

• The integration of ReservHotel allows Tambourine to manage the complete guest journey — from first impression to reservation.

• Focus areas include improved booking efficiency, reduced friction, and enhanced mobile performance.

• This full-funnel control aligns with evolving guest expectations for fast, intuitive digital experiences.

What the Acquisition Delivers

1. Enhanced Booking Capabilities for Tambourine Clients

• Access to ReservHotel’s advanced booking engine technology.

• Includes hotel + air packaging, a dedicated reservations call center, and real-time support.

• Strengthens direct booking strategies and increases ROI on digital marketing campaigns.

2. Expanded Marketing Power for ReservHotel Clients

• Gain full access to Tambourine’s marketing ecosystem.

• Includes custom-designed, high-converting websites and performance-driven tools.

• Empowers hotels with greater brand control and storytelling opportunities online.

3. Leadership Integration and Future Growth

• Luis Barberi, CEO of ReservHotel, joins Tambourine as Chief Reservations Systems Officer.

• Will lead the continued innovation of Tambourine’s reservations suite.

• Ensures continuity of expertise while scaling the product across new markets.

Strategic Implications for the Industry

1. A Full-Stack Hospitality Tech Platform

• Tambourine becomes one of the few marketing technology providers offering both world-class front-end design and back-end booking systems.

• Enables better data integration, improved analytics, and stronger personalization across guest touchpoints.

• Offers competitive advantage to hotels seeking to reduce tech fragmentation.

2. Strengthening Presence in CALA and Beyond

• ReservHotel’s legacy of service in the Caribbean and Latin America adds depth to Tambourine’s market reach.

• The Cancun office remains operational to support regional clients and call center functions.

• The rebrand to “Reserv by Tambourine” helps preserve brand equity while aligning with the parent company.

3. Reflecting Industry-Wide Shifts

• As travel rebounds post-pandemic, guest expectations around ease of booking, mobile optimization, and personalized engagement are higher than ever.

• This acquisition underscores a broader trend: hospitality tech is converging, and brands that offer holistic, simplified solutions are gaining ground.

Designing the Future of Hospitality Tech

With the acquisition of ReservHotel, Tambourine isn’t just growing — it’s evolving. By blending premium marketing with high-performance reservation technology, the company now offers hotels a unified platform to attract, engage, and convert guests in one seamless flow.

This integration doesn’t just promise efficiency — it promises impact. It allows hospitality brands to craft consistent, elegant digital experiences that extend from ad click to booking confirmation. And it places Tambourine at the forefront of the next wave of innovation in hotel marketing technology.

As the newly minted "Reserv by Tambourine" enters the scene, hoteliers across the Americas can look forward to smarter bookings, stronger storytelling, and more meaningful guest relationships — all under one tech roof.