Data Ramp’s New fetchcx® Helps Businesses Clean Up Their B2B Data Mess

In a world where business data is messy, inconsistent, and frequently siloed, Data Ramp has launched a new version of fetchcx®—its flagship identity service—to bring clarity, compliance, and AI-readiness to enterprise information.

Unveiled today, the updated fetchcx® is designed to help organizations clean, associate, and enrich both consumer and business data—all without relocating sensitive assets. With a privacy-first architecture that processes data in place, the solution squarely addresses mounting concerns around security and compliance while enabling smarter marketing and analytics.

A New Take on B2B Identity Services

While many identity services zero in on consumer data, fetchcx® takes a dual-pronged approach: it helps organizations refine business identity data with the same rigor applied to consumer profiles. Key new capabilities include:

• Data Quality Improvement: Cleans up fragmented, inconsistent, or incomplete B2B data.

• Business ID Assignment: Connects the dots across disparate information sources with unique identifiers.

• Inline Firmographic Enrichment: Adds context like company size and employee count directly to raw data.

• Affiliate Marketing Readiness: Speeds up B2B partner program launches with clean, structured inputs.

• Lakehouse Compatibility: Works with platforms like Snowflake and Databricks to lay the groundwork for scalable, AI-ready datasets.

It’s a quiet revolution—ditch the heavy lifting of traditional data integration, and let fetchcx® sort and optimize data where it already lives.

Built for AI, Martech, and More

As AI-driven decision-making becomes the norm, businesses need data that’s both complete and context-rich. fetchcx® was built with exactly that in mind. It prepares enterprise data for consumption by AI models, martech stacks, and BI platforms—without requiring manual cleansing or risky data transfers.

"We're excited to now offer a data optimization service that works with B2B information," said Kim Addington, CEO of Data Ramp. "Our patented technology allows businesses to unlock the full potential of their consumer and business data while maintaining the highest standards of security and compliance."

A Timely Answer to a Growing Problem

The launch couldn’t come at a better time. As B2B marketing grows more targeted and data-intensive, organizations are facing a deluge of misaligned data that limits campaign precision and insights. With increasing scrutiny from regulators and stakeholders alike, the pressure is on to both protect and better utilize that data.

Platforms like fetchcx® are emerging as a new class of intelligent data infrastructure—bridging the gap between raw data and actionable insight, especially in privacy-sensitive industries.

By aligning with Lakehouse design principles and modern data governance frameworks, fetchcx® signals where the identity data services market is heading: in-place processing, progressive data enhancement, and enterprise-grade control.

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ADELE, formerly known as Adele Creative, has officially relaunched as a full-service marketing, communications, and branding firm, marking a new chapter in its 10+ year legacy. With offices in Tallahassee, Florida, and Thomasville, Georgia, the firm unveiled an expanded strategic portfolio and a sharpened focus on brand legacy management.

The transition from Adele Creative to ADELE represents more than a name change—it’s a signal of deeper purpose. "The name ‘ADELE’ is derived from adal, meaning noble. That principle drives our mission—to promote, protect, and preserve the brand legacy of every client we serve,” said Lauren Wootton, founder and CEO.

Over the past decade, the agency has been instrumental in helping hundreds of organizations develop compelling creative, launch marketing campaigns, and build enduring brand identities. With the rebrand, ADELE deepens its consulting capabilities, now offering integrated marketing communications, strategic advisory, and brand storytelling aligned with long-term business growth.

Leadership Expansion Targets Scalable Strategy

To support this evolution, ADELE has appointed Valerie Wickboldt as Chief Strategy Officer. A seasoned marketing and communications executive, Wickboldt brings nearly 20 years of cross-sector experience, including leadership roles in nonprofit, healthcare, government, and association sectors.

"Valerie’s track record of guiding organizations through complex communications challenges and delivering measurable results made her an ideal fit,” said Wootton. “She brings a strategic lens that will elevate how we support our clients across sectors.”

Wickboldt is a Florida State University alumna, Leadership Florida lifetime member, and an active leader in the state’s civic and professional communities. Her accolades include FPRA Image Awards, News Service of Florida’s “40 Under 40,” and recognition by INFLUENCE magazine as one of Florida’s “Great Communicators.”

New Team Promotions Expand Core Capabilities

Alongside Wickboldt’s appointment, ADELE announced key internal promotions and new advisory roles to support its expanded mission:

• Joshwa Copeland, promoted to Director of Accounts

• Ben Fairbrother, PMP, named Emergency Management and Response Advisor

• Dr. Israel Wootton, Board-Certified Emergency Medicine Physician, joins as Healthcare and Emergency Management Advisor

• Shea Davenport, appointed as Content Manager

These updates bolster ADELE’s ability to deliver full-spectrum brand strategy services with sector-specific expertise in healthcare, emergency management, and crisis communications.

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In its sixth annual State of Sales and Marketing Report, CRM provider Pipedrive reveals a growing paradox in the sales world: while artificial intelligence is helping teams get more done, long hours aren’t translating to better results.

Based on insights from nearly 1,000 sales and marketing professionals across 85 countries, the report highlights that although 74% of AI adopters see productivity gains, only 57% of all salespeople met their quotas in 2024—a notable drop from previous years. In the U.S., that number dipped to just 45%, with small businesses faring the worst globally.

“There’s a clear disconnect between hours worked and targets hit,” said Paulo Cunha, CEO of Pipedrive. “Sales professionals are burning the candle at both ends, and it’s not paying off.”

Three-quarters of survey respondents reported working overtime—more than in the previous year—yet that extra time didn’t lead to higher performance. In fact, the report shows that those with better work-life balance achieved better results. Sales professionals working four-day weeks were 8% more likely to hit their quotas and reported the highest satisfaction scores.

Gen Z Leading a Healthier Shift
The trend may be generational. Respondents aged 18–25 were the least likely to work overtime, suggesting that younger professionals are drawing stronger boundaries around work hours—and benefitting from it. This group also showed a greater openness to AI tools, seeing them as a means to reclaim time and avoid burnout.

AI: High Impact, Low Adoption
AI adoption remains a bright spot—but not yet widespread. Only 37% of sales professionals and 41% of marketers reported using AI in their daily workflows. Among those who have embraced it, 67% say it saves them 2–5 hours each week. Yet concerns persist: 60% of respondents fear AI could threaten jobs, and 35–40% cited data security as a top barrier.

Despite these concerns, over half (53%) agree that better training could ease anxieties and accelerate responsible adoption.

While AI continues to prove its value in improving efficiency, Pipedrive’s findings reinforce a larger truth: sustainable work models—not longer hours—are the real catalyst for better sales outcomes. For leaders navigating sales strategy in 2025, prioritizing wellbeing alongside tech adoption may be the smarter long game.

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StackAdapt has become the first demand-side platform (DSP) to roll out a Snowflake Cortex-powered Native App within the Snowflake ecosystem—bringing simplified, real-time first-party data activation to marketers without the usual IT bottlenecks.

Available now in public preview on Snowflake Marketplace, StackAdapt’s new app allows marketing teams to create audience segments, retarget users, suppress converted leads, and measure campaign performance—all without moving data outside Snowflake.

This release taps into Snowflake Cortex, the AI layer within Snowflake’s platform, enabling marketers to query data using natural language, automatically identify relevant fields, and streamline campaign workflows that traditionally required manual spreadsheet handling and IT support.

“Marketers want results, not roadblocks,” said Yang Han, Co-Founder and CTO at StackAdapt. “By integrating Cortex, we’re enabling clients to turn raw tables into campaign-ready segments in minutes.”

The app’s functionality extends beyond just building audiences. Marketers can use guided workflows to automate repetitive tasks, bring together data from multiple Snowflake tables via StackAdapt Data Hub, and execute campaigns with precision—without the need for data stitching or reformatting.

The collaboration also ensures data stays within the Snowflake environment, preserving data privacy and governance standards while enabling teams to grant secure access to agency partners via StackAdapt’s API key.

“This launch showcases how the Snowflake Native App Framework can make first-party data activation fast, secure, and scalable,” said Eric Batscha, Industry Principal, Adtech at Snowflake. “StackAdapt continues to raise the bar for usability in data-driven advertising.”

For marketers in sectors like e-commerce, financial services, food and beverage, and tech, this integration promises more efficient campaign execution, deeper personalization, and improved ROI—especially in an era where privacy-compliant data activation is more important than ever.

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The marketing-as-a-service space just got a full-stack upgrade.

Technology Leader Companies has officially rebranded its subsidiary, Product Marketing Leader, to Full Stack Marketing, signaling a broader mandate to support every phase of modern marketing operations—not just go-to-market plans or product content.

The shift reflects the firm’s evolution since its 2022 launch, where it quickly carved out a niche helping B2B clients, particularly in SaaS and tech, fine-tune their product positioning and GTM strategies. But that niche grew—fast. As more clients came knocking for brand development, content execution, and campaign muscle, the team decided it was time to scale up… strategically.

“We didn’t want to expand just because the demand was there,” said Jeremy Potoka, Founder of Technology Leader Companies. “We waited until we had the right people, processes, and infrastructure. Now we’re ready to offer a truly multi-disciplinary approach.”

What’s New Under the Full Stack Banner?

The rebrand brings more than a name change. Full Stack Marketing now operates as a full-service agency, offering:

• Strategic Brand Development

• Content Marketing & Creation

• Performance Marketing

• Campaign Execution

• Creative Services

Their newly launched website, fsmarketing.com, lays it all out—targeting a mix of growth-hungry clients, especially Acumatica resellers and ISV publishers.

The original team behind Product Marketing Leader hasn’t gone anywhere. They’ve been reorganized and expanded internally to take on broader client mandates without sacrificing the strategy-first mindset that won them fans in the first place.

Why This Matters

This rebrand underscores a larger trend in B2B marketing services: niche firms are scaling into full-service providers to meet rising demand for unified marketing stacks. As internal teams stay lean, external agencies that can do more—well—are becoming indispensable.

It also hints at the increasing expectations from SaaS and ISV ecosystems, where partners want more than content—they want results, fast GTM motion, and flexible support that spans branding to execution.

For Technology Leader Companies, Full Stack Marketing adds yet another engine to its broader portfolio of consulting ventures aimed at accelerating marketing, sales, and tech alignment.

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Setuply Taps PMI Certification to Sharpen Post-Sale Client Journeys

In an industry where onboarding delays and clunky implementations derail client trust, Setuply, Inc. just took a significant step forward: it’s now a certified partner of the Project Management Institute (PMI).

The move aligns Setuply’s AI-powered Client Management Experience (CMX) platform with the gold standard in project management. And it’s more than just a badge. It equips Setuply’s users—especially client success, onboarding, and implementation professionals—with PMI-aligned training that delivers both practical skills and Professional Development Units (PDUs) toward globally recognized certifications.

Why It Matters

Setuply has been quietly carving out its niche by solving a messy, often overlooked problem: the chaos that ensues after a deal closes. From implementation delays to fragmented communication, post-sale journeys can get rocky fast. That’s where Setuply comes in—with structured, transparent, and collaborative solutions for B2B teams navigating onboarding, managed services, and client success operations.

Now, as a PMI-certified partner, Setuply brings an added layer of professional development and credibility to the table—an especially attractive proposition as companies demand more cross-functional expertise and project rigor from client-facing teams.

“By aligning our learning resources to PMI standards, we’re helping professionals gain actionable knowledge and advance their careers,” said Kristin Maguire, Project Manager at Setuply. “This isn't just about credentials—it’s about real-world impact.”

A Strategic Advantage for B2B Teams

The partnership deepens Setuply’s value prop at a critical time. As customer expectations rise and post-sale complexity escalates, businesses are realizing that implementation and retention success is as much about skilled people as it is about smart platforms.

With PMI backing, Setuply is now positioned as not just a technology provider, but a strategic enabler of professional growth—a dual benefit for B2B companies focused on long-term client value.

For companies managing intricate post-sale workflows, Setuply now offers both the software and the skillset to make onboarding and customer success truly client-centric.

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Lemon Seed Marketing Picks Winner of $150K Brand Overhaul, Eyes Vegas Reveal

Lemon Seed Marketing has officially named the winner of its Great American Brand Story contest—though the lucky home service company remains under wraps until a grand reveal in Las Vegas this October.

The Texas-based branding and marketing agency, known for helping HVAC, plumbing, and electrical companies stand out in crowded markets, launched the contest to give one mid-sized home service business a $150,000 rebranding package—complete with a full suite of services from 11 industry-leading partners.

“This isn’t just a new logo and call it a day,” said Crystal Williams, founder and lead strategist at Lemon Seed. “This is a ground-up transformation that sets the winner up for real growth, long after the confetti stops falling.”

What the Winner Gets

While the selected company—chosen from a pool of HVAC, plumbing, and electrical firms with $1–$5M in revenue—won’t be publicly named until Service World Expo 2025 (October 28 in Las Vegas), their brand makeover is already underway.

The package includes:

• Branding & strategy from Lemon Seed Marketing

• New website by Online Access

• Digital data analysis from SearchLight

• Direct mail campaign via Mail Shark

• Wall wraps and signage from Real Graphics

• Service Nation membership and coaching

• Call center support by Pink Callers

• Client appreciation gifts from To Your Success

• Promotional materials from Criscione Bros.

• AI-powered communications platform from Chiirp

• 5-week PR campaign managed by Ripley PR

“We’re combining strategy, tech, and design to deliver something truly game-changing,” said Emily Fleniken, creative director and partner at Lemon Seed. “The impact goes far beyond the visual—this is about message, experience, and market reach.”

More Than Just Marketing

What sets this contest apart is the end-to-end approach. It’s not just about aesthetics or a slick website—it’s about giving a home service business the infrastructure to scale, with tools that tackle everything from lead nurturing to customer retention.

And for Lemon Seed, it’s a statement of purpose. The company has built its reputation by elevating the often-overlooked branding needs of trades businesses. The Great American Brand Story is a loud, proud extension of that mission.

“Home service companies face tough competition and complex growth barriers,” Williams added. “This contest proves what’s possible when the right resources come together.”

With the winner already in the midst of transformation, all eyes now turn to Service World Expo 2025, where Lemon Seed will unveil the brand’s new identity live on stage.

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Cloud Campaign’s White-Label Engine Is Powering Social Media for 70,000 Small Businesses

While the social media landscape grabs headlines with influencer drama and algorithm shifts, Cloud Campaign is doing something less flashy but far more consequential: powering the social media management back-end for over 70,000 small businesses through its white-label OEM platform.

The company’s embeddable solution has emerged as the go-to infrastructure for SaaS companies and digital platforms looking to add full-scale social capabilities—without reinventing the wheel.

In 2024, this quietly powerful product line surged by 400% year-over-year, becoming Cloud Campaign’s fastest-growing business segment. The momentum reflects a larger shift in SaaS: social media management is no longer a value-add—it’s becoming table stakes.

Why SaaS Platforms Are Embedding, Not Building

Instead of building social tools from scratch or chasing API access with every new platform update, Cloud Campaign’s OEM partners can plug in advanced features like:

• Content scheduling & approvals

• AI-powered workflows

• Analytics dashboards

• Multi-account management

All delivered under their own branding—via either a fully embeddable interface or a standalone white-label app.

“Cloud Campaign made it easy to embed powerful social media tools into our platform quickly and seamlessly,” said the Chief Product Officer of a leading home services software platform. “It’s helped drive customer adoption and internal efficiency.”

Platform Power Without Platform Pain

Cloud Campaign’s real edge? It helps SaaS providers accelerate go-to-market timelines without draining engineering resources or relying on fragile API workarounds. That’s a serious win in an era where speed, extensibility, and customer stickiness are critical.

“It’s incredibly rewarding to know that tens of thousands of small businesses are succeeding on social media thanks to the tools we've built,” said Ryan Born, CEO and Co-Founder of Cloud Campaign. “Our partners are delivering real value under their own brands, and we’re proud to be the infrastructure powering that success.”

Riding a Bigger Wave

The company’s OEM trajectory mirrors a bigger trend: marketing automation and content management tools are being absorbed directly into industry-specific SaaS platforms—from property management to healthcare to legal tech.

In this “platformization” of services, Cloud Campaign is essentially becoming the middleware of modern marketing, enabling vertical SaaS firms to leapfrog the dev-heavy process of building from zero.

With social media now considered essential for customer acquisition and engagement—even for SMBs—Cloud Campaign’s quietly embedded tools are making big noise in all the right places.

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