Hightouch, the $1.2 billion data and AI agent platform for marketers, is planting deeper roots in New York City with a new office and a key leadership hire. The company, which helps brands activate their data for personalized, AI-driven marketing, has also doubled its presence in EMEA and now employs more than 250 people worldwide.

NYC Hub for Growth

The new Flatiron-area office is already home to 45 staff across sales, marketing, customer success, and engineering. Co-founder and co-CEO Tejas Manohar called New York “a hub for sophisticated businesses that want to harness their data to grow faster,” noting Hightouch’s east coast momentum.

The company’s distributed workforce model continues to expand globally, with headcount in EMEA doubling to meet demand for localized support.

New HR Leadership

Chelsea Williams joins as Head of HR to scale culture and people operations across Hightouch’s international footprint. Williams, who previously led People & Culture at Cordial, brings a decade of experience building HR programs for high-growth tech firms. Her mandate: strengthen hiring, onboarding, leadership development, and employee experience as Hightouch scales.

“My focus will be to scale a culture where every team member can thrive,” Williams said. “As we expand in New York and globally, we’ll invest in the people and practices that help our teams do the best work of their careers.”

CDP Challenger With AI at the Core

Hightouch is carving out a space as a warehouse-native alternative to legacy customer data platforms (CDPs). By enabling marketing and data teams to work off the same infrastructure, the company promises faster, more flexible personalization without the bottlenecks of older systems.

Recent innovations include AI-powered Adaptive Identity Resolution and expanded AI Decisioning, which automate campaign choices and scale personalization. The company’s backers—Snowflake Ventures, Capital One Ventures, and Databricks Ventures—reflect its role at the heart of the modern marketing stack.

The Bigger Picture

As enterprise marketers wrestle with fragmented data and the rising costs of customer acquisition, platforms like Hightouch are positioning AI not just as a performance enhancer but as an operating system for modern marketing. With its NYC expansion and a people-first approach under Williams, Hightouch seems intent on scaling as fast as the AI-driven marketing movement it champions.

Get in touch with our MarTech Experts.