TotalEnergies is shaking up its North American leadership. The company has appointed Olivier Gauthier as President and Managing Director of TotalEnergies Marketing USA, based in Linden, New Jersey.

Gauthier steps into the role after serving as Managing Director of TotalEnergies Marketing Canada, where he helped expand the brand’s presence in a competitive energy market. He succeeds Franck Bagouet, who is moving into a new position within the broader TotalEnergies Group after a five-year tenure in the U.S.

Leadership Change, Same Strategic Mission

Bagouet described his time at the helm as marked by “meaningful human connections and the privilege of working alongside an exceptional team committed to customer satisfaction.” He expressed confidence that Gauthier’s expertise will continue driving the growth of TotalEnergies’ lubricants portfolio in the U.S. market.

For his part, Gauthier struck a forward-looking tone: “I am honored and proud to lead TotalEnergies Marketing USA. Together with our talented team, we will reinforce existing partnerships and explore new market opportunities.”

What’s at Stake

TotalEnergies Marketing USA is part of the company’s Americas Division, focusing on a range of lubricants and industrial products. Its portfolio includes Quartz Engine Oil, Hi-Perf Motorcycle Engine Oil, Rubia Heavy Duty Engine Oil, Kleenmold Glass Lubricants, and TotalEnergies Industrial Lubricants.

The U.S. remains a growth market for industrial and consumer lubricants, with increasing competition from both multinational giants and regional players. Gauthier’s challenge will be to expand market share while strengthening long-term distributor and customer partnerships—a balancing act that has defined TotalEnergies’ North American strategy.

The Bigger Picture

TotalEnergies, the world’s fourth-largest oil and gas company, has been leaning heavily into its Marketing & Services branch as a way to expand beyond exploration and production. Appointments like Gauthier’s highlight the company’s emphasis on localized leadership, ensuring global scale doesn’t dilute regional responsiveness.

With Gauthier now steering U.S. operations, TotalEnergies Marketing USA is set to continue pushing its mix of product innovation and customer-focused growth in one of its most competitive markets.

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