Real estate’s marketing conversation is getting a new name. 1000WATT, the branding and marketing agency known for shaping some of the industry’s boldest identities, has rebranded its flagship Brand & Marketing Summit as “Signal.”

The newly christened event will take place June 2–4, 2026, at the Denver Center for the Performing Arts, putting storytelling, differentiation, and brand strategy center stage.

Why the Rebrand?

According to 1000WATT co-founder Brian Boero, the industry is at a “make-or-break” moment. Consolidation, AI, limited inventory, and intense competition have created conditions where standing out isn’t optional—it’s survival.

“Signal is for those companies, organizations, and practitioners that seek to break through the noise and seize the opportunity in this moment,” Boero said.

Marc Davison, fellow co-founder, added that real estate has always been about meaning and story. “From household names to neighborhood agents, consumers seek beacons of meaning that help them make choices. Signal is where those who feel that truth come to gain inspiration they can turn into action.”

What to Expect at Signal 2026

The event builds on the success of the 2025 summit, which drew over 500 leaders spanning brokerages, proptech startups, franchises, MLS organizations, mortgage firms, and associations. For 2026, attendance will be capped at 600 participants, keeping the conversations focused and high-value.

Details on sessions, speakers, and workshops will be rolled out in the coming weeks, but the overarching theme is clear: real estate brands can no longer just exist—they need to cut through.

Industry Context

The rebrand isn’t just cosmetic. As AI tools reshape how agents reach buyers and sellers, and as proptech startups disrupt long-standing business models, storytelling and brand differentiation are becoming as crucial as market data. Events like Signal put those soft-power levers front and center, giving leaders a forum to sharpen their message before competitors do.

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