Hyperlink InfoSystem, best known for its global mobile app and web development services, is making a fresh play for businesses seeking secure, high-performing, and scalable Laravel applications. The company is doubling down on its Laravel development arm, offering startups, SMEs, and large enterprises the option to hire dedicated Laravel developers to power everything from eCommerce platforms to enterprise-grade apps.

Laravel — a PHP framework celebrated for its clean syntax and developer-friendly architecture — isn’t new to the market, but its adoption has been climbing steadily thanks to its ability to blend speed, security, and scalability. Hyperlink InfoSystem sees this as fertile ground for growth, packaging its decade-long expertise into a service offering designed to help clients accelerate digital transformation without sacrificing stability.

“Laravel’s versatility and built-in features allow us to deliver web solutions that are not just functional but future-ready,” said Harnil Oza, CEO of Hyperlink InfoSystem.

From APIs to SaaS: Laravel Without Limits

Hyperlink InfoSystem’s Laravel development services span a wide spectrum:

• Enterprise-grade platforms with clean code architecture.

• API development to seamlessly integrate systems.

• Custom SaaS products built to scale with demand.

• ECommerce solutions optimized for high-traffic performance.

What sets the company apart isn’t just code quality, but an agile delivery model and flexible hiring options — meaning businesses can quickly scale development capacity without the headaches of full-time staffing.

Proven Track Record Across Industries

The company claims a strong portfolio of Laravel-based solutions across healthcare, finance, retail, and logistics. With each project, the focus is on optimized performance, airtight security, and seamless integration with existing systems.

Hyperlink InfoSystem’s pitch is simple: Laravel is mature enough to handle the demands of modern enterprise, but only if paired with seasoned developers who know how to unlock its potential.

Market Context: Laravel’s Rising Role in Web Dev

While JavaScript frameworks like React and Node.js dominate developer chatter, Laravel has carved out a solid niche, particularly for businesses looking for rapid deployment with long-term maintainability. Its built-in authentication, caching, and routing tools make it a go-to for secure, high-performance builds — something enterprise IT decision-makers increasingly demand.

Hyperlink InfoSystem is positioning itself not just as a Laravel vendor, but as a strategic partner that can deliver both the code and the scalability needed to compete in fast-moving markets.

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C3 AI, a leader in enterprise AI application software, has unveiled the C3 AI Strategic Integrator Program, granting partners access to its C3 Agentic AI Platform — enabling them to build enterprise AI applications up to 100x faster than traditional development methods. For the first time, partners can license the platform, create complex AI solutions, and resell them to their customers while retaining full IP rights for their custom extensions, models, and capabilities.

The program includes resources such as the C3 AI developer community, C3 AI Academy training, agentic coding assistance, expert support, and joint go-to-market opportunities.

Thomas M. Siebel, Chairman and CEO of C3 AI, positioned the move as a major growth lever for the company:

“We’re licensing our most valuable asset to trusted partners. This program will be a force multiplier for organizations leading AI-driven digital transformation in their industries.”

Early Partner Line-Up

• Fractal — Plans to extend its AI solutions for the CPG sector using C3 AI’s platform to accelerate time-to-value.

• SMX — Will create AI applications for government and regulated industries meeting FedRAMP High and DoD Impact Level 4–6 standards.

• Groundswell — Aims to fast-track AI adoption in government, focusing on supply chain resilience, workforce efficiency, and secure decision-making.

Partner executives stressed the platform’s role in combining cutting-edge AI capabilities with stringent security compliance — a critical need for industries where mission outcomes and trust are paramount.

By licensing its Agentic AI Platform, C3 AI is expanding its ecosystem, enabling faster deployment of tailored AI applications, and positioning itself as a central technology provider in mission-critical digital transformation projects.

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Persado, a leader in AI-driven content compliance and performance solutions, will spotlight its latest innovation, Marketing Compliance AI, at FinovateFall 2025 in New York City. President and Co-founder Assaf Baciu will join executives from Ally Financial, Cornerstone Advisors, TRAC.vc, and Wells Fargo in a “Power Panel” discussion on harnessing AI, GenAI, and Agentic AI for financial services.

Persado’s Marketing Compliance AI blends MarTech and RegTech to automate the creation of compliant, high-performing customer communications. The solution identifies regulatory risks, accelerates legal reviews by 90%, and shortens campaign cycles by 80%, enabling banks and credit unions to get to market faster and more efficiently.

The product is also a finalist for The Finovate Awards, which celebrate groundbreaking fintech innovations. Winners will be announced on September 9 during the conference.

The panel, moderated by Alloy Labs CEO Jason Henrichs, will explore the most impactful AI opportunities for financial institutions, strategies for responsible AI deployment, and why now is the moment to lean into AI.

Eight of the 10 largest U.S. banks already use Persado’s platform to deliver compliant, personalized content across email, web, SMS, social media, and more — from customer acquisition to loyalty campaigns.

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Dynamic channel leader to energise Zebra’s partner ecosystem and ignite regional innovation

MELBOURNE, Australia – Aug. 13, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating frontline workflows, today announced the appointment of Richard Tjiputra as Head of Channels, Australia and New Zealand.

 “We are delighted to appoint Richard as Head of Channels for Australia and New Zealand,” said Tom Christodoulou, Sales Vice President for Australia, New Zealand, and India Sub-Continent. “Richard brings a contagious energy and passion for innovation, backed by deep channel expertise and a proven ability to spark transformative partnerships. His dynamic leadership will energise our partner ecosystem and accelerate the adoption of advanced technologies – such as RFID, machine vision, and next-generation automation – fuelling growth and unlocking new opportunities for our partners and customers.”

 Tjiputra has over 20 years of sales and channel management experience across the retail, transport & logistics, healthcare, and government sectors. Based in Sydney, he will focus on strengthening Zebra’s channel partnerships and driving regional growth.

 “I am honoured to take on this role and continue working with Zebra’s talented channel partners across Australia and New Zealand,” said Tjiputra. “I look forward to deepening our partnerships, driving strategic growth, and delivering innovative solutions that help our customers digitise and optimise their operations. Together with our partners, I am excited to further enable a connected frontline, improve asset visibility, and advance intelligent automation—building on Zebra’s strong foundation and contributing to the ongoing success of our customers in the region.”

 Tjiputra has been with Zebra for more than a decade, advancing through various channel development and sales leadership roles. He previously worked as a Sales Account Manager at Motorola Solutions and holds a Bachelor of Commerce in Business and Accounting from the University of Tarumanagara.

 KEY TAKEAWAYS 

• Zebra appoints Richard Tjiputra to lead channels in Australia and New Zealand, leveraging his over 20 years of expertise to boost partnerships and growth.
• Tjiputra aims to drive innovation by promoting advanced solutions like RFID, machine vision, and automation.
• With over a decade at Zebra and prior Motorola experience, Tjiputra brings proven channel leadership to the role.

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New York–based PR powerhouse 5WPR, one of the largest independent agencies in the U.S., is expanding its services in Israel to give local companies a sharper edge in global markets. The move folds media buying, full-scale digital marketing, public relations, and integrated digital strategy into one package—custom-tailored for the country’s famously fast-moving business ecosystem.

Betting Big on a Small but Mighty Market

From Tel Aviv’s AI labs to Jerusalem’s healthtech startups, Israel has long punched above its weight in tech and innovation. But building world-class products isn’t enough; companies need equally world-class visibility to compete abroad.

“Israel is a hub for entrepreneurship and groundbreaking innovation,” said Ronn Torossian, Founder and Chairman of 5WPR. “By expanding our services here, we are doubling down on our belief in the region’s potential.”

It’s a calculated move: global investors are circling Israel’s tech sector despite geopolitical uncertainty, and competition for attention—especially in the U.S. and Europe—is fierce.

What’s New in the Toolkit

5WPR’s enhanced Israel playbook spans:

• Earned media to build credibility

• Paid campaigns for precision targeting

• Influencer marketing to tap niche audiences

• SEO and content creation for long-tail visibility

• Strategic partnerships to fast-track market entry

The firm says the focus will be on measurable results, with integrated campaigns designed to turn awareness into traction—and traction into market share.

Context: A Global PR Arms Race

The expansion puts 5WPR in closer competition with global agencies already embedded in the Israeli scene, such as Edelman and Weber Shandwick. But with over two decades of brand-building experience for clients across technology, consumer goods, and healthcare, 5WPR is positioning itself as a one-stop communications engine for scale-ups ready to go global.

For Israeli founders, the takeaway is clear: while product-market fit is critical, so is perception-market fit. And in a crowded global stage, having a PR partner who understands both the local culture and international playbook could be the difference between being a tech news headline—or just another LinkedIn post.

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The global travel spotlight is shifting, and the U.S. risks dimming its presence.
Enter Tiki’s Amplify International Program—a timely lifeline for Destination Marketing Organizations (DMOs) scrambling to stay visible after federal tourism funding took a historic hit.

A Funding Crisis in the Making

In July 2025, Congress slashed federal tourism matching funds from $100 million to just $20 million via the Rescissions Act—an 80% drop. Industry leaders warn the cuts will cripple America’s ability to market itself abroad, just as international competition heats up.
And the timing couldn’t be worse. The 2026 FIFA World Cup and 2028 Olympics will bring record-breaking waves of global travelers. Without robust international campaigns, U.S. destinations risk being outshined by more aggressive rivals in Europe, Asia, and beyond.

Tiki’s 3-for-1 Play

Tiki’s Amplify Program is designed to stretch every DMO marketing dollar to the max. For every $1 a destination invests in international media through Tiki, the company adds $2 in media value—essentially tripling campaign reach.

Jamie Claudio, SVP of Destination Strategy at Tiki, frames it bluntly: “With shrinking federal support, DMOs must adapt. Amplify ensures they can sustain the critical global visibility needed to attract international visitors—even under funding pressure.”

Beyond Just Ad Spend

The program isn’t just about bigger budgets—it’s about smarter campaigns. DMOs get:

• Fill the Funding Gap: Maintain and grow global reach despite cuts

• Triple the Campaign Value: Boost impact without inflating costs

• Full-Service Management: From campaign setup to optimization

• Localized Messaging: Ads tailored for language and culture fit

• Format Flexibility: AI-powered conversational units, immersive Lightbox ads, or native placements on 200+ premium global travel sites

Campaign eligibility covers all U.S. DMOs targeting international markets, with a minimum spend of $10,000 for Lightbox/Native ads or $25,000 for Envoy. Campaigns must run in FY 2025–2026.

The Bigger Picture

Tiki’s move aligns with a broader industry trend: tech-driven travel marketing stepping in where public funding pulls back. Similar models are emerging globally, with platforms offering co-investment, AI targeting, and premium inventory access to keep destinations competitive.

For DMOs, the Amplify Program isn’t just a patch—it’s a potential long-term play to stay relevant in a marketplace where visibility, timing, and cultural resonance make or break traveler interest.

As the U.S. rethinks how it sells itself abroad, programs like Tiki’s could be the difference between being a stopover… or the destination.

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The RepTrak Company—best known for turning corporate reputation into measurable, actionable data—has tapped two heavy hitters for its Board of Directors: Thierry D’Hers and Catherine Hernandez-Blades. The appointments are designed to fast-track product innovation, deepen AI capabilities, and sharpen governance expertise as the company scales its reputation intelligence platform.

A Data Visionary Joins the Fold

Thierry D’Hers brings serious product and engineering chops, with a career spanning more than two decades at the intersection of analytics and innovation. He played a key role in building Tableau’s data visualization capabilities—work that influenced Microsoft’s PowerBI ascent—before leading product and engineering at Vivun.

Now advising tech companies from AI startups to mission-driven nonprofits, D’Hers sees RepTrak as sitting “at the intersection of technology, data, and trust.” He joins the board as the company leans into AI-driven stakeholder perception tools.

A Global Reputation Leader with Governance Cred

Catherine Hernandez-Blades’ resume reads like a masterclass in corporate communications and governance. The Emmy and Cannes Lions award-winner has helmed marketing and communications at SAIC, Aflac, and Flex, and now serves on the board of CoreCivic. She’s also earned spots on the Forbes Top 50 Global CMOs list and at Davos for her international reputation work.

Hernandez-Blades isn’t just an admirer—she’s been a RepTrak customer for more than a decade. “It quantifies teams’ business impact and plays a critical role in C-suite decision-making,” she said, calling out the strategic importance of the company’s upcoming product releases.

Why This Matters for RepTrak

Both hires arrive as RepTrak pushes forward with Compass™, its new AI-powered platform aimed at giving brands a sharper, more predictive understanding of how they’re perceived by customers, employees, investors, and policymakers.

Mark Sonders, RepTrak’s CEO, says the blend of D’Hers’ product/AI expertise and Hernandez-Blades’ governance and ESG insight “positions us to serve our clients with more accurate information, deeper trust, and greater value than ever before.”

With AI and product innovation accelerating across martech and analytics, RepTrak’s board moves are as much about market positioning as they are about leadership—signaling that the company intends to compete not just on data, but on the intelligence and trust behind it.

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Podium is putting its AI-powered sales assistant—affectionately nicknamed “Jerry”—in the driver’s seat for Ford and Lincoln dealerships nationwide. The customer engagement company announced its AI BDC (Business Development Center) solution is now officially part of the FordDirect program, giving dealers exclusive pricing and direct integration into FordDirect’s Customer Journey Platform (CJP).

The move comes as dealerships face a trifecta of challenges: staffing shortages, tighter competition, and increasingly impatient consumers who expect instant responses. “This partnership is about delivering an end-to-end communication platform that drives measurable results,” said Eric Rea, Podium’s co-founder and CEO.

Why Dealers Should Care

Podium’s AI BDC is designed to handle every inbound lead instantly—with a human-like tone, in the dealership’s own voice—while drawing on more than a decade of automotive data to tailor responses. The system is built to schedule more appointments, lock in higher show rates, and free up staff for in-person sales.

Proven results from over 1,800 dealerships using Podium AI include:

• 80% increase in after-hours appointments

• 10% boost in appointment show rates

• 70% reduction in lead response times

• 30% improvement in lead-to-sale conversions

The FordDirect Advantage

With the integration, Podium’s AI BDC plugs directly into the FordDirect CJP, ensuring leads from multiple digital channels get an immediate, consistent response. For dealers, that means no more missed opportunities because a salesperson was tied up on the floor.

“FordDirect is proud to expand our partnership with Podium,” said Dean Stoneley, CEO of FordDirect. “This gives our dealers the ability to execute superior customer engagement, improving both customer and dealer satisfaction.”

Bigger Picture: AI in the Showroom

The automotive retail sector is no stranger to AI, but most implementations focus on inventory management or marketing analytics. Podium’s approach—embedding AI in the customer communication workflow—underscores a shift toward real-time, personalized engagement as a competitive differentiator.

For Ford and Lincoln dealers, this could mean more than just better efficiency; it’s about turning speed into sales. And in an industry where the first responder often wins the deal, “Jerry” might just become the most valuable employee in the showroom.

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