The cannabis industry’s data and compliance game just got a serious upgrade. Genuine Marketing Group Inc. (OTC: GMGZ) has announced a strategic partnership with IgniteIt, the newly launched cannabis industry events platform formerly known as Benzinga Cannabis.

The collaboration aligns IgniteIt’s powerful event and investor network with GMGZ’s patent-pending ZPTAG® technology, a compliance and consumer engagement app designed to verify cannabis products and capture first-party data. Together, the companies aim to elevate visibility, revenue, and long-term growth across the cannabis ecosystem—from investors to consumers.

Merging Event Reach with Compliance Tech

IgniteIt, founded by industry veterans Jason Raznick, Patrick Lane, Elliot Lane, and Javier Hasse, has built a reputation for high-impact investor networking events, regulatory insights, and B2B dealmaking across cannabis verticals. The group’s rebrand signals a renewed focus on connecting stakeholders in a rapidly evolving market.

For GMGZ, the partnership comes at an opportune moment. Following its entry into the cannabis sector and the debut of ZPTAG®, the company is looking to fuse real-time data transparency with trusted industry networks. Through the collaboration, IgniteIt events will feature ZPTAG® integrations, GMGZ thought leadership sessions, and VIP networking activations, while IgniteIt gains premium placement within the ZPTAG® app ecosystem.

“The IgniteIt partnership has been a long time coming,” said Chuck Chastain, CEO of Genuine Marketing Group Inc. “Our teams share a passion for the industry and a commitment to transparency and innovation.”

Building the Cannabis Industry’s “Trust Layer”

Patrick Lane, CEO of IgniteIt, echoed the sentiment: “We’ve spent years cultivating relationships, trust, and impact in the cannabis space. Partnering with GMGZ allows us to create a safer, more transparent industry for everyone.”

Both companies share a mission to establish a “gold standard” for compliance, insight, and product verification—a timely ambition as regulators and consumers demand stronger assurances about product safety and supply chain integrity.

The partnership’s fusion of ZPTAG®’s data-driven compliance tools with IgniteIt’s audience reach positions the duo to shape the next phase of cannabis market intelligence and consumer trust.

Expect more initiatives and product updates from the alliance as both companies move to define what a transparent, connected cannabis economy should look like.

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