Qlik Named a Leader in IDC MarketScape for Business Intelligence and Analytics 2025 | Martech Edge | Best News on Marketing and Technology
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Qlik Named a Leader in IDC MarketScape for Business Intelligence and Analytics 2025

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Qlik Named a Leader in IDC MarketScape for Business Intelligence and Analytics 2025

Qlik Named a Leader in IDC MarketScape for Business Intelligence and Analytics 2025

Business Wire

Published on : Oct 10, 2025

Qlik®, a global leader in data integration, analytics, and AI, has been named a Leader in the IDC MarketScape: Worldwide Business Intelligence and Analytics Platforms 2025 Vendor Assessment (doc #US52034725, July 2025).

The IDC report highlights the growing enterprise demand for “decision velocity” — the ability to make fast, data-driven decisions. Qlik’s analytics capabilities enable this through Qlik Cloud Analytics® and Qlik Sense®, which help users explore data, ask questions in natural language, and generate GenAI-powered explanations and actions within their workflows.

Empowering Real-Time Decision Intelligence

“Leaders are asking for one thing: shorten the distance between a question and an action,” said Brendan Grady, General Manager of Analytics at Qlik. “This recognition reflects how our customers apply governed AI and analytics to make confident decisions and automate next steps.”

Enterprises use Qlik’s high-performance analytics engine for in-memory calculations, non-linear data exploration, and AI-assisted insights — all governed to ensure data security. Through open APIs and SDKs, analytics can be embedded directly into applications, workflows, and customer-facing platforms for faster operational execution.

Customers Driving Value with Qlik

“Qlik puts trusted insight into the tools our teams use all day,” said Mikkel Hecht Hansen, Head of BI at Nordisk Film A/S. “We can ask questions in plain language, understand why a recommendation is made, and trigger the next step securely — all within one flow. That’s how we’re operationalizing AI responsibly.”

Analytics Without Boundaries

Qlik’s platform supports hybrid and multi-cloud environments, integrating data from major sources and pushing actionable insights into operational systems. With Qlik Predict™, Qlik Answers®, and event-driven automation, organizations are turning analytics into measurable business outcomes.

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