MoEngage, the AI-led customer engagement platform used by more than 1,350 global brands, has secured $100 million in new funding. The round was led by Goldman Sachs Alternatives and A91 Partners, marking a major vote of confidence in the fast-growing AI-powered marketing technology sector. With this investment, MoEngage’s total funding now exceeds $250 million, placing the company among the most well-funded players in the customer engagement space.

The company plans to use the new capital to speed product innovation, deepen its presence across North America and EMEA, and expand its workforce. As brands race to modernize their marketing stacks, MoEngage is positioning itself as a next-generation alternative to legacy marketing clouds.

Scaling AI With Merlin

A significant portion of the investment will go toward scaling Merlin AI, MoEngage’s flagship suite of intelligent agents. Merlin AI supports marketing and product teams by automating decisions, optimizing campaigns, and improving customer conversions across channels including web, mobile, email, messaging, and social.

The platform’s focus on AI-led agility is resonating globally. “Our momentum shows that brands are moving beyond legacy marketing clouds,” said Raviteja Dodda, Co-founder and CEO. “More than 300 enterprises worldwide have adopted MoEngage for its ease of use and intelligence-led approach.”

Merlin AI has become especially valuable for brands managing vast customer bases. SoundCloud, for instance, migrated 120 million users to MoEngage in just 12 weeks. According to Hope Barrett, Sr. Director of Martech at SoundCloud, the AI-driven insights have helped accelerate product launches and improve retention across paid users.

Investor Confidence and Global Expansion

Goldman Sachs Alternatives and A91 Partners both highlighted MoEngage’s sustained innovation and global traction as key motivators behind the investment.

“MoEngage is a category-leading platform using AI to serve enterprises globally,” said Rajat Sood, Managing Director at Goldman Sachs Alternatives. “Our network and expertise will help MoEngage scale to new markets and drive long-term value.”

A91 Partners echoed that sentiment. “We’ve watched MoEngage innovate and expand its offerings for years,” said Partner Kaushik Anand. “They’re empowering marketing and product teams to build and retain customer relationships at global scale.”

MoEngage currently operates with 800 employees across 15 offices worldwide. The company plans to expand teams in customer success, support, sales, and marketing, especially across North America and Europe.

Strong Growth Across the U.K. and Europe

One of MoEngage’s fastest-growing markets is Europe. As companies across the region accelerate digital transformation, demand for AI-driven customer data platforms and engagement solutions is climbing. MoEngage has been expanding its presence across retail, e-commerce, financial services, and telecom industries, helping brands unify data and deliver personalized, real-time omnichannel experiences.

The company’s goal is simple: strengthen customer retention and loyalty at scale. With competitive pressures rising in the U.K. and Europe, MoEngage believes its AI capabilities can help enterprises stand out with smarter, more contextual engagement.

Positioned for the Next Wave of AI-Powered Engagement

With this latest funding, MoEngage is primed to shape the next era of customer engagement. As brands face pressure to automate, personalize, and scale efficiently, Merlin AI offers a way to unify structured data in real time and activate it across every touchpoint.

The company’s continued global expansion, growing enterprise adoption, and deepening AI investments signal a market shift toward platforms that can deliver agility and measurable impact without the rigidity of legacy systems.

MoEngage’s message is clear: the future of customer engagement will be AI-led, omnichannel, and designed for scale—and the company intends to lead that transformation worldwide.

Get in touch with our MarTech Experts.

Supermetrics is pushing deeper into enterprise territory with a sweeping expansion of its marketing intelligence platform, introducing a suite of AI-powered solutions designed to collapse the distance between analysis and action. For a sector drowning in dashboards and “AI-powered” labels, the company’s latest release attempts something rare: helping marketers actually do something with their data.

The announcement centers on Supermetrics AI—an integrated collection of intelligent agents, workflow automation tools, and AI-driven reporting features. Together, these upgrades position the company as a more governed, scalable alternative to bloated martech stacks and brittle DIY data pipelines.

Supermetrics is no stranger to marketing analytics, but this expansion signals its ambition to become the primary intelligence layer for data-driven companies—one that’s not only fast and accurate but practical in day-to-day marketing operations.

A Controlled Take on AI, Not Another Hype Machine

The wave of AI products flooding the marketing tech landscape has left many teams rightly skeptical. Budgets are tight. Complexity fatigue is real. And tools that promise streamlined workflows often deliver more dashboards instead.

Supermetrics is openly positioning itself against that trend.

“We saw a clear need among marketers for tools they can trust to guide smarter decisions,” said Anssi Rusi, CEO of Supermetrics. “Marketers don’t need more hype. They need reliable AI that simplifies their work and helps them make confident decisions that move campaigns forward.”

That theme—reliability over novelty—runs through every component of the launch. Rather than dropping a general-purpose model into its platform, Supermetrics built its new capabilities on top of its proprietary Knowledge Graph, a structured foundation informed by 15 years of marketing data handling. The benefit: less hallucination, more precision.

In an era where generative AI often sounds intelligent while being dangerously wrong, reliability is the new differentiator.

Supermetrics Agents: Where AI Meets Daily Marketing Workflows

At the heart of the expansion is a fleet of Supermetrics Agents—specialized AI entities that analyze performance data, streamline reporting, and surface actionable insights. Unlike generic chat-based interfaces, these agents function as embedded operators throughout a team’s existing workflows.

This isn’t just about answering questions faster. It’s about reducing the steps between discovering a trend and acting on it. Tasks that previously required manual data prep, complex filtering, or cross-platform matching now happen automatically.

Teams report as much as a 90% reduction in time to insight, shifting from lengthy multi-step processes to near-immediate responses. In practical terms, that means more time optimizing campaigns—and far less time fighting spreadsheets, connectors, and inconsistent naming conventions.

Tackling the Industry’s Most Persistent Problems

The marketing analytics world has long struggled with a few universal pain points:

Fragmented stacks:
Marketers juggle dozens of tools, often with overlapping or contradictory data.

Slow reporting cycles:
Teams waste time preparing dashboards instead of analyzing them.

Doubt in data accuracy:
When numbers disagree, confidence collapses—and so does decision-making speed.

AI-hype fatigue:
The marketplace is flooded with AI products that overpromise and underdeliver.

Supermetrics’ strategy addresses all four by leaning heavily on governance, orchestration, and precision. Its proprietary Knowledge Graph acts as a source of truth, ensuring data consistency before AI touches it. This controlled environment gives teams the clarity they need to stop questioning their dashboards and start executing.

Marketing’s New Battle: Relevance at Speed

The timing of Supermetrics’ expansion is striking. Marketing teams are being asked to do more with less, while consumer expectations and algorithmic environments shift faster than ever. If a campaign insight takes three days to surface, it’s often already outdated.

Supermetrics is betting that intelligence isn’t valuable unless it’s fast—and actionable.

By integrating AI directly into workflows rather than layering it on top, the company is attempting to solve the industry’s biggest bottleneck: slow operational velocity. While larger enterprise platforms often require months-long onboarding, Supermetrics aims for immediacy.

It’s a play that directly challenges incumbent analytics suites, which can be powerful but overly complex for teams that need answers in seconds, not budget cycles.

The Bigger Picture: Consolidation Without Bloat

A quiet shift is happening across martech: companies are seeking consolidation, but they’re wary of platforms that become too heavy to manage. In that sense, Supermetrics is threading a needle. It wants to replace fragmented toolchains without turning into an unwieldy “all-in-one” behemoth.

Its pitch is simple:
Provide trustworthy data. Layer reliable AI on top. Give teams guardrails, scalability, and automation. Deliver clarity without overwhelming users.

If executed well, this approach could position the company as a counterweight to both bloated enterprise stacks and lightweight analytics tools that lack governance.

Setting a New Standard for Marketing Intelligence

With this launch, Supermetrics isn’t just adding features. It’s staking a claim: that the future of marketing intelligence relies on trustworthy data, AI grounded in real-world constraints, and the ability to convert insights into actions without friction.

For a market increasingly focused on measurable impact, that stance may resonate.

As marketers continue to navigate uncertainty—shrinking budgets, rising expectations, and more noise than clarity—Supermetrics is betting that precise, governed AI will become the new baseline. If early internal results hold true, the company may indeed redefine what modern marketing intelligence looks like.

Get in touch with our MarTech Experts.

Marketing 360 has introduced a new offering for small businesses feeling the pressure of constant content demands. The Content Marketing Pro Plan is a fully managed, hybrid human-and-AI service built to help business owners stay visible online without producing, scheduling, or optimizing content themselves. In a market where search expectations shift weekly and AI-generated results reshape discovery, the timing is strategic.

For many small operators, publishing fresh content is no longer optional. It’s essential. Yet writing blog posts, generating social content, tracking keywords, and following SEO trends while running a company can become a full-time job. Marketing 360’s new plan attempts to remove that burden entirely by combining automated tools with dedicated human oversight.

The result is a service designed to deliver steady, optimized content across blogs and social platforms—without forcing small businesses to hire in-house writers or juggle content calendars.

A Hybrid Approach Built for Real-World Workloads

While the market is crowded with AI content tools, most still require strategy, editing, and distribution effort. Marketing 360’s plan differentiates itself by pairing automation with a Marketing Success Manager (MSM) who guides content topics, ensures accuracy, and handles optimization.

The package includes:

• Full access to the Marketing 360 platform for centralized business management

• A ready-to-go website with essential pages built for the customer

• Dedicated MSM oversight for direction and refinement

• Initial SEO and GEO research to identify high-value keywords and topics

• Up to four optimized blog posts per month

• Up to eight supporting social media posts each month

• Advanced AI tools for generating, refining, and scheduling content

The emphasis is consistency. Instead of sporadic posting or rushed updates, businesses receive scheduled, optimized content designed to build momentum over time.

Why It Matters for Small Businesses

Marketing 360 is pushing the message that visibility in today’s environment requires more than static websites. Search engines reward fresh content, while AI-powered discovery tools increasingly prioritize brands that publish consistently across multiple channels.

The plan attempts to bridge those needs:

Visibility

Regular blog posts and targeted social content help businesses surface across Google and AI-driven search interfaces. For many local businesses, this can translate into higher-quality leads at lower acquisition costs.

Authority

A steady flow of content positions the business as an industry expert. This dual benefit—trust signals for humans and ranking signals for search engines—remains a core pillar of modern content marketing.

Time Savings

Perhaps the biggest selling point: business owners no longer need to learn SEO, manage calendars, or produce content. Marketing 360 handles everything, allowing the owner to stay focused on operations.

Scalability

The hybrid human-plus-AI model makes higher production volume financially accessible. As a business grows, content output can scale without hiring additional staff.

Designed for Owners Who Need Results, Not More Tools

The Content Marketing Pro Plan targets a familiar segment: businesses that understand the value of content but lack time, internal expertise, or budget for in-house marketing roles. These owners want measurable improvements in visibility and traffic but can't commit hours each week to writing or keyword planning.

With this launch, Marketing 360 is positioning itself as a partner rather than another platform that requires hands-on management. In a landscape where DIY tools often overwhelm more than they empower, a done-for-you model may be a welcome pivot for many small businesses.

As AI continues to shape what content ranks, how customers discover businesses, and how often brands must publish, this hybrid approach could offer a practical middle ground—technology for speed, humans for accuracy, and strategy to tie it all together.

Get in touch with our MarTech Experts.

Retailers heading into the 2024 holiday season found themselves in familiar territory: crowded markets, rising customer expectations, and more competition than ever. But new data from Endear, the retail CRM built for modern brands, suggests one trend clearly separated winners from everyone else—personalization. According to the company, brands using Endear’s clienteling tools drove up to 40x higher conversion rates than traditional marketing during Black Friday and Cyber Monday, generating over $50 million in revenue.

In a season where U.S. retail sales are projected to reach $960 billion, that kind of performance edge isn’t just helpful—it’s decisive. And while e-commerce continues to expand, shoppers still flock to stores. Endear reports that 72% of customers visit physical locations weekly, making in-store interactions a rich source of data for tailored follow-ups.

Clienteling Goes Mainstream

For years, clienteling—using customer data to craft one-to-one outreach—was considered a luxury tactic reserved for high-end retailers. Endear’s latest findings show it has become essential for every brand trying to turn holiday foot traffic into long-term loyalty.

“Foot traffic spikes during the holidays, but the real opportunity is turning one-time visitors into repeat customers,” said Leigh Sevin, co-founder and CEO of Endear. She highlighted the value of personal details gathered by sales associates, such as style preferences, upcoming events, and price expectations. These insights allow teams to craft messages that feel less like marketing and more like genuine service.

Based on engagement across 1,000 stores in 19 countries, Endear’s data makes the case that individualized outreach beats generic blasts. At a time when inboxes overflow with holiday promotions, messages tied to actual in-store behavior stand out.

Why Personalization Wins During Peak Season

The holiday period is retail’s most compressed and chaotic window. With shoppers bouncing between social feeds, influencer recaps, product rankings, and multiple storefronts, staying top-of-mind requires more than a good discount.

Endear points to several reasons personalization has become a competitive advantage:

Shoppers Reward Relevance

Generic promos blend together. Messages referencing a customer’s recent visit or specific interest cut through the noise.

High Intent Meets High Competition

Customers shopping in November and December are ready to buy. Personalized nudges convert that intent faster.

Relationship Equity Outlives Discounts

A helpful follow-up after the holidays often drives more lifetime value than a BFCM sale.

Brands known for relationship-led selling—Reformation, Glossier, UNTUCKit—are already using Endear’s platform to build this loyalty year-round.

Endear Releases Holiday Clienteling Checklist

To support retailers facing the seasonal surge, Endear published a Black Friday Clienteling Checklist, a structured playbook designed to increase efficiency and improve results. It breaks down key strategies:

1. Engage VIP Customers First

These shoppers deliver the highest lifetime value, so brands must nurture them with:

• Early sale access

• Exclusive discounts

• Personalized recommendations

• Private appointments

• Surprise gifts

2. Automate What You Can

Automation doesn’t have to feel impersonal. With the right CRM, brands can schedule messages such as:

• First-time purchase thank-yous

• Sale announcements

• New collection launches

These touchpoints can appear to come directly from the associate who served the customer.

3. Deploy Personalized Gift Guides

Endear’s Shoppable Stories tool makes it easy to build curated, interactive guides using current product photos. Associates can customize these guides quickly, delivering a more tailored holiday experience.

4. Train Teams with Clear Goals

Associates need clear expectations—sales targets, message quotas, AOV goals—and frequent updates. Visibility keeps teams aligned and motivated during peak season.

5. Keep Going After BFCM

The majority of December’s shopping days happen after Cyber Monday. Retailers often overlook this window. Continuous follow-ups, last-minute gift guides, and timely check-ins help convert late-season shoppers and strengthen long-term relationships.

A Shift in Holiday Strategy

The takeaway from Endear’s findings is clear: high-performing brands are treating personalization not as a “nice to have” but as a core holiday strategy. With consumers flooded by content and promotions, the brands that cut through are the ones that speak directly to individual needs and behaviors.

This approach aligns with broader industry momentum. As retail moves toward relationship-driven experiences, tools like clienteling become essential for growth—not just survival.

Retailers looking to refine their holiday playbooks can explore Endear’s dedicated Holiday Hub, a centralized resource for clienteling frameworks, tips, and best practices built for busy teams.

Get in touch with our MarTech Experts.

AMPLIFY, the boutique marketing and strategic communications firm behind many of the country's leading plaintiff law practices, has a new digital identity. The company has shifted from AmplifyforLawyers.com to AmplifyLaw.ai, unveiling a redesigned website built to reflect its AI-enabled approach to legal marketing.

The rebrand isn’t cosmetic. It signals a broader shift within the legal industry, where plaintiff firms are rapidly embracing AI-powered content, PR, and digital strategy to strengthen visibility in increasingly competitive practice areas. For AMPLIFY, the new domain showcases a simple truth: AI isn’t a feature—it’s infrastructure.

AI at the Core of Modern Legal Marketing

The updated site spotlights the agency’s expanded capabilities across PR, social media, website development, and video production—all optimized using AI for improved discoverability. Visitors will find in-depth service pages, cleaner navigation, and a collection of case studies showing how AMPLIFY campaigns have helped firms build credibility and drive measurable results.

A notable addition is AMPLIFY Essentials, a streamlined package designed for firms that want the agency’s proven marketing strategies without unnecessary add-ons. It focuses on the must-have tools for building trust, improving visibility, and shaping public perception.

The modern design, mobile-friendly architecture, and structured content layout align with performance-first best practices—important for plaintiff firms that depend on high-intent traffic and high-stakes storytelling.

A Domain That Reflects a Direction

AMPLIFY CEO Matt Salvato says the new domain captures the essence of the firm’s evolution. “We truly are amplifying law through our work, which is why the domain change at this point made so much sense,” he said. “AI has become embedded in everything we do—helping our clients increase their visibility, accelerate their thought leadership, elevate their brand reputation, and ultimately connect with the clients who need them most.”

The company name stays the same. The domain shift serves as a signal—to clients and competitors—that AI is now at the foundation of the agency's strategy across earned media, Search Everywhere Optimization, and intelligent content creation.

Strengthening Authority in a Transforming Industry

AMPLIFY’s growth aligns with a wider trend: plaintiff law firms are becoming more sophisticated in their marketing and public engagement efforts. With legal content becoming more competitive—and consumer search behavior increasingly shaped by generative AI—firms are seeking modern strategies to stand out.

The agency is preparing to roll out new initiatives that build on its core capabilities, including programs that help mission-driven firms shape public narratives, deepen authority, and build long-term brand equity.

“Our clients are litigating complex issues, shaping policy, and protecting people,” Salvato said. “We believe the firms that combine human expertise with responsible AI adoption will be the ones that lead the legal industry into its next chapter. Our new domain reflects that commitment.”

He added that AMPLIFY is constantly exploring new ways to augment client storytelling. “By finding creative ways to use AI to support the work of our clients, we are expanding what’s possible in the legal industry.”

The Bigger Picture: AI and the Future of Plaintiff-Side Marketing

The legal sector is in the middle of a technological rewrite. Plaintiff firms are investing in AI-supported content creation, intelligent lead qualification systems, and data-backed media strategies to improve client reach and case positioning. As competition rises, firms that pair human expertise with precision-driven AI tools are widening their advantage.

AMPLIFY’s refreshed brand and domain represent both a practical update and a statement: the next generation of legal marketing will be built on AI, but elevated through storytelling.

For plaintiff firms navigating a shifting digital landscape, the message is clear—visibility, authority, and impact will belong to those who combine narrative excellence with AI-enabled strategy.

Get in touch with our MarTech Experts.

Everflow, the partner marketing platform used by brands and agencies worldwide, has taken a strategic step to shape the future of performance marketing. The company announced that it led the latest funding round for Inflektion, a fast-emerging performance marketing technology firm known for rethinking how advertisers activate and scale partnerships. CTR Capital joined as the second-largest investor.

The move builds on Everflow’s momentum following recent technology alliances with CatStats, LUUP, and Engage & Monetize. Together, these partnerships point to a clear theme: automation and augmentation are no longer future-facing concepts—they are becoming the backbone of modern performance marketing.

With this funding, Inflektion plans to accelerate its next wave of AI innovations, expanding on its award-winning Real-Time Funnel Personalization technology. The system aligns brand creative with each influencer’s content, audience behavior, and contextual interests—automatically and at scale.

Real-Time Funnel Personalization: A New Standard for Performance Marketing

Inflektion’s platform addresses a long-standing problem in partnership marketing: the disconnect between influencer content and landing page messaging. When a visitor clicks through but lands on generic creative, conversion opportunities evaporate.

Inflektion’s solution uses social listening data and behavioral signals to personalize landing pages and creative assets for each partner type—whether that’s a creator, podcaster, affiliate, B2B partner, or referral source. Brands can deploy personalization across their entire partner ecosystem with a single click.

The company breaks down the benefits across four core metrics:

AI-Powered Optimization

Proprietary AI adapts every step of the funnel in real time. Creative alignment, audience targeting, and conversion journeys update automatically, replacing days of manual setup with instant optimization.

Conversion Rate Lifts Up to 200%

Brands are seeing dramatic gains as landing pages match each visitor’s intent. This alignment eliminates message mismatch and creates a smoother, higher-intent path from click to conversion.

Mass Scalability

Because personalization is fully automated, brands can scale campaigns across thousands of partners without customizing each touchpoint manually.

Audience Intelligence

Social listening pinpoints user interests based on follow behavior, optimizing funnel relevance by connecting visitors with the most resonant creative.

A Shared Mission: Reducing Friction in Performance Marketing

“Inflektion was founded to remove the friction that slows growth in performance marketing and make the channel truly scalable,” said Haafiz Dossa, CEO of Inflektion. He noted that Everflow’s involvement will help bring a new generation of solutions to market. For brands looking to understand audiences more deeply and activate high-intent partnerships, Real-Time Funnel Personalization could prove transformative.

Everflow sees the investment as part of a bigger vision. By integrating Inflektion’s automation with Everflow’s analytics, tracking, and Marketplace of direct partner opportunities, both companies aim to create a more transparent and intelligent ecosystem.

“Our investment in Inflektion represents more than just capital—it’s a shared vision to keep pushing the industry forward,” said Sam Darawish, CEO and Co-Founder of Everflow. “Together, we’re giving brands the tools to combine advanced tracking, automation, and audience intelligence in ways that reshape how partnerships drive growth.”

Automation That Frees Marketers to Focus on Relationships

Both companies are aligned on one core belief: automation should enhance—not replace—the human side of partnership marketing. Inflektion’s long-term product vision is ambitious: double conversions while cutting manual workload by 90%. For affiliate managers and partner teams buried in repetitive tasks, that could redefine day-to-day operations.

With AI reducing operational friction, managers can focus on strategic work—building partner relationships, exploring new acquisition channels, and refining program vision. In an era where partnership marketing is increasingly data-driven, freeing up human expertise could be the competitive edge brands need.

Get in touch with our MarTech Experts.

ConnectSecure has introduced a major upgrade to the vulnerability management landscape with the launch of its AI Reports for Vulnerability Management. The new AI-driven system aims to transform how organizations detect, analyze, and resolve cybersecurity threats, shifting the focus from technical severity to true business impact.

As cyberattacks grow more sophisticated and security workloads balloon, many IT teams struggle to prioritize risk. ConnectSecure’s new release targets that challenge directly. The platform now uses advanced algorithms to interpret vulnerability data, highlight critical threats, and generate clear remediation guidance—all without the manual triage that often slows response times.

This launch reinforces the company’s push to make cybersecurity more transparent and accessible, especially for organizations without large in-house security teams.AI That Cuts Through the Noise

ConnectSecure’s AI Reports pull data from multiple systems and instantly detect emerging vulnerabilities. Instead of presenting long lists of issues, the system surfaces the risks most likely to disrupt operations. Security teams receive ranked threats, context-aware recommendations, and plain-language summaries through intuitive dashboards.

“The goal is clarity,” said Shiva Shankar, CTO at ConnectSecure. “Security teams no longer need to sift through endless data. Our AI understands each environment and translates complex information into strategic action. It enables faster, smarter decisions with confidence.”

By combining automation with meaningful context, the platform reduces manual workloads and strengthens a company’s ability to respond before vulnerabilities escalate into incidents.

Faster Response, Better Compliance, Stronger Defense

ConnectSecure’s new AI-driven reports are built for organizations trying to balance speed with accuracy. Many teams lack the time to evaluate every vulnerability individually. This feature turns analysis and prioritization into an automated process, guiding teams toward the threats that matter.

Because the reports translate technical detail into business value, they also support audit readiness and regulatory compliance. Security leaders gain a clearer view of their environment, which strengthens both strategic planning and incident response.

The company plans to showcase these capabilities at IT Nation Connect Global 2025, held November 5–7 in Orlando, Florida. The event will highlight how AI can streamline risk assessment for MSPs and their clients—a segment often challenged by volume, complexity, and resource constraints.

Expanded Visibility With a New IT Asset and Network Documentation Module

In addition to the AI Reports, ConnectSecure introduced a new IT Asset and Network Documentation Module. This feature offers a full snapshot of an organization’s digital environment, covering devices, applications, networks, data, and user activity.

The expanded module supports deeper visibility across all key asset classes. With this view, IT and security teams can better understand dependencies, identify blind spots, and maintain stronger environmental control.

This type of documentation often requires multiple tools. ConnectSecure attempts to centralize it, reducing complexity and helping teams improve operational maturity.

A Strategic Step Toward Autonomous Security

The addition of AI-driven reporting and unified asset documentation shows ConnectSecure moving toward a more automated, intelligence-led model of security. While the industry continues to wrestle with talent shortages and rising threat volume, tools that accelerate decision-making represent welcome relief.

ConnectSecure’s upgrades position the company in a competitive cybersecurity market that increasingly values automation, business-aligned intelligence, and reduced operational friction. As threats continue to evolve, the companies that can interpret risk faster—and act on it—will hold a clear advantage.

Get in touch with our MarTech Experts.

Innovid has expanded its Harmony solution with a major new capability: Conversion signals, a set of independent performance indicators designed to help advertisers, publishers, and platforms optimize campaigns in real time based on verified business outcomes—not just exposure metrics. The update positions Innovid as one of the few companies capable of directly linking ad delivery to attributed conversions across both CTV and digital environments.

With Google’s Display & Video 360 already integrating the feature, Innovid is signaling a shift toward outcome-driven optimization at scale. In a market where brands often wait weeks for post-campaign reporting, Conversion signals promise visibility and speed that change how decisions are made—and how budgets are allocated.

Closing the Gap Between Delivery and Outcomes

Historically, advertisers could measure impressions and viewability with precision, yet struggled to connect those exposures to meaningful business actions. Conversion signals bridge this gap by linking ad-serving data to attributed conversions via InnovidXP, the company’s measurement platform.

This closed-loop system—spanning ad serving, measurement, and optimization—is uniquely integrated within Innovid’s stack. The result is a feedback loop that updates continuously, translating exposure-level data into insights that can reshape campaigns mid-flight.

Conversion intelligence can flow directly into DSPs and publisher CAPIs through API integrations, ensuring the system fits smoothly into an advertiser’s existing workflow.

Real-Time Optimization Becomes Practical, Not Aspirational

For years, real-time optimization in TV and CTV has felt more theoretical than actionable. Innovid’s Conversion signals make it possible to adjust strategies while campaigns are live, guided by concrete outcomes such as purchases, subscriptions, or sign-ups.

Across CTV and digital, Conversion signals enable teams to:

Optimize Performance in Real Time

Marketers can identify winning combinations of creative, geography, platform, content genre, and even daypart. They can then adjust delivery to reach more households that resemble high converters.

Increase Efficiency Across the Funnel

Advertisers can reallocate impressions away from audiences already saturated or converted. They can also shift spend toward incremental reach or consumers still in the consideration stage, reducing waste.

Improve Buyer–Seller Alignment

Outcome-based insights help both sides optimize inventory strategies. Publishers gain a clearer view of what drives advertiser value, while buyers gain transparency into supply effectiveness.

According to Guy Kuperman, Innovid’s Chief Strategy Officer, the biggest advantage is simple: advertisers no longer need to wait. “Instead of waiting until a campaign ends, they can now optimize in-flight based on actual business outcomes,” he said. “It’s a smarter, faster way to connect spend to results and make every impression count.”

A Broader Vision for Keeping TV and Digital Open

Conversion signals are part of the growing Harmony ecosystem, Innovid’s unified solution aimed at reducing fragmentation across TV and digital advertising. Harmony centralizes signals such as Reach & Frequency and now Conversion intelligence, giving buyers and sellers a single source of truth for performance.

The platform also extends optimization tools across paid social and the guaranteed, non-biddable supply chain—areas traditionally siloed from outcome data. With Harmony, Innovid is attempting to create a more transparent, open, and interoperable advertising environment at a moment when both CTV and digital are grappling with complexity.

By delivering outcome-driven insights with speed, Innovid is positioning Harmony as a toolset that empowers advertisers to invest where it matters, and publishers to package inventory in ways that reflect real performance value.

Get in touch with our MarTech Experts.