SmartMoving, the Inc. 5000-ranked profitability platform for moving companies, is expanding its all-in-one system with two AI-driven features: Smart Scout and Smart Marketing. The aim is simple—help movers capture more leads, convert faster, and grow revenue without adding headcount or juggling multiple tools.

“In this business, the company that follows up first usually wins the job,” said CEO Tobe Thompson. “Most movers are on the truck or in the field when a lead comes in. Smart Scout and Smart Marketing make sure no lead gets left behind and no competitor gets there first.”

AI-Powered Lead Capture and Sales Support

Smart Scout acts as an around-the-clock AI sales assistant. It answers calls, qualifies leads, and sends real-time quotes, all synced directly with SmartMoving’s CRM. Capable of handling multiple languages, the tool ensures every lead is followed up and nothing slips through the cracks—a crucial advantage in an industry where timing can make or break a booking.

Automated Marketing, Without the Extra Work

Smart Marketing allows movers to run automated, personalized email campaigns straight from their CRM. From upselling additional services to re-engaging past customers and closing pending estimates, the feature reduces the need for third-party marketing tools while keeping communication timely and targeted.

A Unified System for Every Aspect of the Move

SmartMoving already handles quoting, crew management, scheduling, and payment processing. With these new additions, movers can now:

• Generate quotes in minutes instead of hours

• Automate follow-ups and deposit collections

• Manage real-time scheduling across trucks and crews

• Keep customers updated without endless phone calls

• Request instant reviews after every job

• Track profit margins per job and crew

By combining lead capture, sales, and marketing in a single platform, SmartMoving positions itself as a one-stop solution for moving companies looking to streamline operations while boosting revenue. In a market where efficiency and responsiveness directly affect growth, these AI tools could give movers a competitive edge.

Monte Carlo, a leader in data and AI observability, has named Wayne Jin as Chief Marketing Officer, bringing over 20 years of experience in marketing and growth at top-tier tech companies. Jin will oversee global marketing efforts, including brand strategy, product marketing, demand generation, and communications, as Monte Carlo scales its platform and expands adoption of trusted AI products.

“I’m thrilled to be joining Monte Carlo, a market-defining company helping organizations build trust in their data and AI,” said Jin. “I’ve long admired Monte Carlo’s customer-centric approach and commitment to innovation. I’m excited to help scale the company’s marketing impact at such a pivotal moment for the industry.”

Proven Marketing Leadership

Jin joins Monte Carlo from Grafana Labs, where he scaled the observability platform to thousands of customers as VP of Product Marketing. His background also includes senior marketing roles at AppDynamics, GitHub, and Google Cloud, where he led global campaigns, built product marketing functions, and drove enterprise adoption.

“Wayne combines a vision for the future of our space with the execution skills to match,” said Monte Carlo CEO Barr Moses. “His experience building global brands makes him the ideal partner as we continue to define the data + AI observability category.”

Expanding the Data + AI Observability Frontier

Jin’s appointment coincides with Monte Carlo’s launch of Agent Observability, the industry’s first platform offering end-to-end visibility across both data and AI stacks. The tool enables teams to detect, triage, and resolve AI reliability issues in production, reducing downtime, protecting customer trust, and ensuring AI outputs are accurate and reliable. With this release, Monte Carlo becomes the first vendor to unify observability across data and AI in a single platform—a critical differentiator as AI-powered products become mainstream.

As Monte Carlo continues to grow its customer base and lead the data + AI observability market, Jin’s marketing leadership is poised to amplify the company’s visibility, drive adoption, and solidify its position as a category-defining player.

Coherent Solutions, a global digital solutions engineering company, has unveiled The Norm, a new digital experience (DX) agency aimed at delivering purposeful, outcome-driven design services. The Norm combines a team of 30+ certified UX/UI professionals with Coherent’s global pool of product managers, analysts, and engineers, ensuring that creativity meets practical implementation.

Unlike traditional design agencies that often prioritize theory over execution, The Norm focuses on designs that reach production and meet concrete business objectives. The approach promises reliable, cost-efficient delivery from idea to implementation—a key differentiator for clients seeking tangible results.

Extraordinary Design Meets Engineering Rigor

“Design is not just about decoration and aesthetics but creating something functional and impactful,” said Katya Sevruk, Managing Director and Founder of The Norm. “‘Extraordinary is our norm’ reflects our mission to deliver digital experiences that empower users and achieve real business outcomes.”

By leveraging Coherent Solutions’ engineering resources, The Norm bridges the gap between vision and product reality. This positions the agency as an attractive partner for:

• Startups looking to validate ideas and achieve product-market fit

• Scale-ups aiming to evolve efficiently

• Enterprises modernizing legacy systems or optimizing product portfolios

A New Standard in DX

“This launch marks the next milestone in Coherent Solutions’ 30-year journey,” said CEO Igor Epshteyn. “Rebranding our UX/UI services as The Norm continues our commitment to digital value creation that drives client growth.”

With its focus on outcome ownership, scalable solutions, and extraordinary digital experiences, The Norm aims to set a new benchmark in digital experience design—where every design is not just seen, but built to perform.

Mountaingate Capital-backed Interluxe Group and North & Warren have completed the acquisition of Quinn, a luxury-focused strategic communications agency, forming a comprehensive marketing platform for high-end brands. The move integrates audience data with best-in-class strategy, media, digital marketing, experiential, and communications capabilities.

Founded in 1989, Quinn has a global footprint with offices in New York, Miami, Los Angeles, and London. The agency has worked with luxury heavyweights including VistaJet, Fraser Yachts, Regent Seven Seas Cruises, Mandarin Oriental, St. Regis, and Stag’s Leap Wine Cellars. Its offerings span storytelling, earned media, brand partnerships, influencer marketing, and thought leadership—providing clients with end-to-end engagement solutions.

Strategic Partnership Strengthens Luxury Marketing

The partnership between Interluxe Group and North & Warren, initially formed in January 2025 with investment from Mountaingate, now expands through Quinn to deliver an integrated luxury marketing solution. The combined entity employs more than 150 team members across North America and Europe and delivers strategy, in-person activation, lifestyle media, digital marketing, and strategic communications.

“From our first meeting with Florence and the Quinn leadership team, there was a shared vision: deliver best-in-class solutions to luxury brands,” said Nick Van Sicklen and Matt Caroll, Founders of North & Warren. “The cultural and strategic alignment made this partnership a perfect fit.”

Florence Quinn, Founder and President of Quinn, added, “This partnership marks an exciting new chapter. By joining forces with Interluxe Group and North & Warren, we can leverage their expertise to better serve our clients.”

Emma Gwyther, Founder & President of Interluxe Group, emphasized the synergy: “Storytelling and experiential are most powerful when they work hand in hand. Partnering with Quinn allows us to bring that vision to life in new ways.”

Financial advisory for the deal came from Canaccord Genuity for North & Warren and Interluxe Group and TobinLeff for Quinn. Legal counsel was provided by Wilmer Cutler Pickering Hale and Dorr LLP.

The acquisition positions the combined entity as a leading force in luxury marketing, offering brands an integrated, data-driven approach to storytelling, media, and digital engagement across global markets.

Wondersauce, the award-winning agency within the Project network, has repositioned itself as a Business Acceleration Agency, sharpening its focus on delivering measurable business outcomes for marketing leaders. The move addresses the pressing challenges of reaching new audiences, scaling revenue, modernizing digital platforms, and building sustainable strategies.

Since its founding in 2011, Wondersauce has partnered with growth-focused brands like Scotts Miracle-Gro, Dairy Farmers of America, and Crunch Labs, guiding them through their next stage of expansion. The agency’s updated positioning revolves around two core offerings: Revenue Acceleration and Digital Experience & Transformation, both designed to produce tangible results.

Outcome-Driven Approach

“Clients increasingly want outcomes, not services,” said John Sampogna, Co-Founder and CEO of Wondersauce. “We focus on recommending and executing solutions that address what keeps our clients up at night. Our repositioning puts measurable impact at the center of everything we do.”

Revenue Acceleration provides three solutions: enhancing performance through media, messaging, and channel-specific creative; maximizing impact with strategic plans and testing frameworks; and supporting launches with scalable content and creative assets.

Digital Experience & Transformation helps brands optimize ecosystems, create intuitive customer experiences, and build scalable digital foundations. “It isn’t just about keeping up — it’s about pulling brands ahead,” said Megan Blake, COO. “We help clients make smart, practical decisions, like selecting the right technical stack, so they aren’t replatforming a year later.”

Integrated Creative, Media, and Technology

At the heart of Wondersauce’s repositioning is the belief that creative, media, and technology are inseparable for driving business results. As AI becomes increasingly embedded in marketing, Sampogna stresses the importance of an integrated approach that spans the entire customer journey, rather than relying on fragmented partners.

Chris Meyer, CEO of Project Worldwide, added, “Wondersauce’s updated positioning and offering is exactly what so many of our brand clients are seeking — an agency that puts measurable results first and has the experience and DNA to deliver.”

The repositioning signals a shift in agency expectations: marketing partners are now expected to deliver outcomes across strategy, execution, and technology—an integrated, accountable approach that keeps clients competitive in a rapidly evolving digital landscape.

HungerRush, a leading restaurant technology provider, has unveiled HungerRush Text Marketing, a fully integrated platform designed to help restaurants engage customers, increase repeat visits, and track sales growth. With built-in list verification, operators only pay to reach active contacts who genuinely want to receive messages.

In the cutthroat restaurant industry, every guest interaction counts. HungerRush Text Marketing transforms customer lists into direct revenue channels, letting operators verify contacts, launch campaigns, and measure ROI in real time. AI-driven tools simplify campaign creation, enabling restaurants to craft professional, on-brand messages in minutes—without needing a marketing team.

“Restaurant operators don’t just want more tools; they want results,” said Eran Hollander, Chief Product Officer at HungerRush. “With Text Marketing, you see impact in real time, tied to actual orders, and never waste money on unreachable contacts. It’s part of our promise to lift the heavy burden off operators so they can focus on running their business.”

Key Features:

• Direct guest engagement: Send relevant, easy-to-redeem offers straight to customer phones.

• Instant ROI tracking: Dashboard links campaigns to actual POS sales for measurable results.

• Maximized efficiency: AI guides campaign creation while list verification ensures messages reach real contacts.

• Seamless integration: Unlike third-party tools, HungerRush Text Marketing works inside the same system operators already use—no extra logins or integrations required.

To demonstrate value, HungerRush is offering restaurant customers their first campaign free, allowing operators to clean their contact list, launch a campaign, and immediately see results.

“Text Marketing is more than sending messages,” Hollander added. “It’s about building lasting guest relationships and turning those connections into measurable growth. With AI and verified lists working together, we help restaurants convert engagement into orders—and we’re just getting started.”

Implications for the industry: HungerRush’s move underscores the growing trend of integrated, AI-driven marketing solutions in hospitality. As restaurants look to boost margins and deepen customer loyalty, tools that link campaigns directly to revenue are becoming essential. Competing platforms like SevenRooms and Punchh may face increased pressure as operators seek more measurable, turnkey solutions.

ReturnPro, a leader in returns management and reverse logistics, has appointed Ami DeWille as its new Vice President of Branding and Marketing. The newly created role positions DeWille to oversee marketing strategies across SMB, enterprise, and sales divisions, ensuring alignment with ReturnPro’s broader business goals.

“ReturnPro continues to reshape the fragmented returns ecosystem, and we’re thrilled to welcome Ami to our team,” said Sender Shamiss, Co-Founder and CEO. “Her experience across retail and technology will help us expand our reach, deepen retailer relationships, and accelerate growth.”

DeWille brings a rich background in B2B SaaS, AdTech, retail, and consumer brands. Her recent roles include VP of Integrated Marketing at One10 and VP of Marketing at Perform[cb], with earlier experience driving merchandising, product marketing, and supply chain initiatives for Duck Tape, Bath & Body Works, and May Company.

In her new position, DeWille will lead branding, demand generation, content marketing, communications, and digital campaigns, aiming to enhance ReturnPro’s market presence and customer engagement.

“ReturnPro has been redefining retail returns since 2008,” DeWille said. “I’m excited to join at a time when efficient return solutions are in high demand. I look forward to helping retailers recover revenue, give products a second life through recommerce, reduce waste, and deliver sustainable choices to customers.”

Industry Impact: With e-commerce and returns volumes surging, ReturnPro’s move highlights the growing importance of branding and strategic marketing in reverse logistics. Competitors in the returns and recommerce space will likely watch closely as DeWille drives campaigns that position ReturnPro not just as a service provider, but as a sustainability-conscious growth partner.

Emerald Holding, Inc. (NYSE: EEX) has appointed Danielle Puceta as its new Chief Digital Officer (CDO), a role created to spearhead the company’s digital strategy and business transformation. Puceta will oversee the expansion of Emerald’s Event Tech platforms, lead-generation initiatives, and AI-driven productivity and customer experience enhancements. She will also continue as General Manager of Elastic Suite, Emerald’s B2B ecommerce and digital merchandising platform.

“Danielle’s deep expertise in digital strategy, business transformation, and product innovation makes her the perfect leader to guide Emerald into its next growth phase,” said Hervé Sedky, President and CEO. “Her ability to scale platforms and deliver measurable customer value will be pivotal as we continue investing in transformative capabilities.”

Driving Innovation Across B2B Engagement
Puceta brings more than 15 years of experience in business transformation, with prior leadership roles at Freeman, where she led digital product diversification, and American Express Meetings & Events in Asia Pacific, overseeing teams across 15 countries. Since joining Emerald in 2021, she has driven corporate strategy, brand launches, and the integration of content and commerce through Elastic Suite.

“Emerald is at a transformative moment,” said Puceta. “Our vision is to create a cohesive, year-round journey that delivers continuous value to our communities, keeps in-person experiences dynamic, and leverages AI to empower teams and enhance customer engagement.”

The appointment signals Emerald’s commitment to leading the B2B events and commerce sector, integrating technology, AI, and product innovation to redefine engagement and growth. Competitors in the event tech and B2B commerce space will likely face pressure as Emerald strengthens its digital-first approach.