MoEngage, the AI-led customer engagement platform used by more than 1,350 global brands, has secured $100 million in new funding. The round was led by Goldman Sachs Alternatives and A91 Partners, marking a major vote of confidence in the fast-growing AI-powered marketing technology sector. With this investment, MoEngage’s total funding now exceeds $250 million, placing the company among the most well-funded players in the customer engagement space.

The company plans to use the new capital to speed product innovation, deepen its presence across North America and EMEA, and expand its workforce. As brands race to modernize their marketing stacks, MoEngage is positioning itself as a next-generation alternative to legacy marketing clouds.

Scaling AI With Merlin

A significant portion of the investment will go toward scaling Merlin AI, MoEngage’s flagship suite of intelligent agents. Merlin AI supports marketing and product teams by automating decisions, optimizing campaigns, and improving customer conversions across channels including web, mobile, email, messaging, and social.

The platform’s focus on AI-led agility is resonating globally. “Our momentum shows that brands are moving beyond legacy marketing clouds,” said Raviteja Dodda, Co-founder and CEO. “More than 300 enterprises worldwide have adopted MoEngage for its ease of use and intelligence-led approach.”

Merlin AI has become especially valuable for brands managing vast customer bases. SoundCloud, for instance, migrated 120 million users to MoEngage in just 12 weeks. According to Hope Barrett, Sr. Director of Martech at SoundCloud, the AI-driven insights have helped accelerate product launches and improve retention across paid users.

Investor Confidence and Global Expansion

Goldman Sachs Alternatives and A91 Partners both highlighted MoEngage’s sustained innovation and global traction as key motivators behind the investment.

“MoEngage is a category-leading platform using AI to serve enterprises globally,” said Rajat Sood, Managing Director at Goldman Sachs Alternatives. “Our network and expertise will help MoEngage scale to new markets and drive long-term value.”

A91 Partners echoed that sentiment. “We’ve watched MoEngage innovate and expand its offerings for years,” said Partner Kaushik Anand. “They’re empowering marketing and product teams to build and retain customer relationships at global scale.”

MoEngage currently operates with 800 employees across 15 offices worldwide. The company plans to expand teams in customer success, support, sales, and marketing, especially across North America and Europe.

Strong Growth Across the U.K. and Europe

One of MoEngage’s fastest-growing markets is Europe. As companies across the region accelerate digital transformation, demand for AI-driven customer data platforms and engagement solutions is climbing. MoEngage has been expanding its presence across retail, e-commerce, financial services, and telecom industries, helping brands unify data and deliver personalized, real-time omnichannel experiences.

The company’s goal is simple: strengthen customer retention and loyalty at scale. With competitive pressures rising in the U.K. and Europe, MoEngage believes its AI capabilities can help enterprises stand out with smarter, more contextual engagement.

Positioned for the Next Wave of AI-Powered Engagement

With this latest funding, MoEngage is primed to shape the next era of customer engagement. As brands face pressure to automate, personalize, and scale efficiently, Merlin AI offers a way to unify structured data in real time and activate it across every touchpoint.

The company’s continued global expansion, growing enterprise adoption, and deepening AI investments signal a market shift toward platforms that can deliver agility and measurable impact without the rigidity of legacy systems.

MoEngage’s message is clear: the future of customer engagement will be AI-led, omnichannel, and designed for scale—and the company intends to lead that transformation worldwide.

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