Landbase Named a Gartner Cool Vendor for 2025 as Agentic AI Reshapes Go-to-Market Strategy | Martech Edge | Best News on Marketing and Technology
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Landbase Named a Gartner Cool Vendor for 2025 as Agentic AI Reshapes Go-to-Market Strategy

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Landbase Named a Gartner Cool Vendor for 2025 as Agentic AI Reshapes Go-to-Market Strategy

Landbase Named a Gartner Cool Vendor for 2025 as Agentic AI Reshapes Go-to-Market Strategy

Business Wire

Published on : Nov 10, 2025

Landbase, the agentic AI startup reshaping how businesses identify, target, and engage customers, has been named to Gartner’s 2025 Cool Vendors in AI for Marketing list. The recognition highlights emerging companies delivering breakthrough applications of AI, especially those redefining how marketing and GTM teams operate.

The announcement marks a major milestone for Landbase, which has rapidly positioned itself as a new category leader in AI-driven audience intelligence and go-to-market execution.

A New Model: Turning Natural Language Into GTM Precision

Landbase built the first agentic AI platform for go-to-market, enabling teams to define ideal customers or markets using plain language. Instead of stitching together datasets, tools, and spreadsheets, users simply describe their intent. Landbase then instantly generates precise, high-fit audiences.

After creating these audiences, the platform’s AI agents enrich, validate, and activate them across channels—email, phone, and social—so campaigns begin with relevance instead of guesswork. The approach compresses what used to take days into minutes, giving marketing and sales teams a shared intelligence layer that keeps GTM motions aligned.

Leading B2B enterprises and fast-growing startups rely on Landbase to uncover new markets, surface hidden demand, and connect siloed workflows around a single view of audience fit.

“Agentic AI Is the Next Wave of Business Growth”

Landbase CEO and co-founder Daniel Saks called Gartner’s recognition a validation of the company’s core thesis: agentic AI and domain-specific models will define the future of business growth.

Enterprises may be swimming in data, Saks noted, but converting fragmented information into actionable insights still slows GTM teams. Landbase addresses that by pairing its proprietary GTM Omni models with agentic data and search workflows. The result is instant, high-accuracy predictions of who companies should target next.

“It’s about turning complex and fragmented data into simple, actionable intelligence that drives real outcomes,” Saks said.

A Platform Built for Speed, Accuracy, and Alignment

Landbase’s traction comes at a time when precision targeting has become essential. Budgets are under pressure. Conversion cycles are longer. GTM teams need more signal and less noise.

The GTM Omni model that powers the platform continuously learns from millions of real-world interactions. This improves prediction accuracy and audience quality over time, helping companies focus effort where conversion likelihood is highest.

Recent platform enhancements include:

  • More powerful natural-language querying for audience exploration

  • Audience validation tools to refine high-fit segments

  • Collaborative AI agents that simulate GTM roles and streamline execution across targeting, qualification, and outreach

These capabilities reduce wasted spend and give teams a clearer path to measurable pipeline impact. As companies look beyond static databases and manual research, Landbase offers an adaptable system built for speed and intelligence—not spreadsheets and guesswork.

Landbase Emerges as a New Standard for AI-Driven GTM

The Gartner Cool Vendor nod reflects a broader shift in the market. Go-to-market teams now compete on accuracy, agility, and integrated intelligence. Landbase is positioning itself as the platform that brings all three together through agentic AI.

With its natural-language interface, predictive models, and cross-channel activation engine, the company is creating a new blueprint for modern audience strategy—one where GTM teams move faster, collaborate seamlessly, and engage only the buyers that matter.

 

As organizations push for smarter growth with fewer resources, Landbase is quickly becoming a foundational tool for AI-powered audience definition and execution.

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