MarketFully is making a bold move to redefine multilingual content marketing. The company announced a sweeping brand consolidation that brings Key Content and MotionPoint under one umbrella while introducing MarketFully.AI, its new AI-powered multilingual content platform. The shift positions MarketFully as the master brand, signaling a commitment to deliver unified, scalable, and deeply localized content solutions for global enterprises.

This consolidation is more than a name change. It sets the foundation for an integrated ecosystem combining AI-driven translation, transcreation, content creation, and human refinement—all aimed at helping brands stay competitive in a world where AI discoverability is reshaping global search and content strategy.

A Single Brand, Three Integrated Engines

Under the new structure, MarketFully stands atop its InContent marketing ecosystem, with Key Content and MotionPoint operating as InContent Marketing Agencies by MarketFully. The company’s former tech brand, GetGloby, has been fully absorbed into MarketFully.AI. That integration consolidates MarketFully’s technology stack into a single platform built to streamline content adaptation across languages and cultures.

The MarketFully solution now brings together:

• Key Content for managed multilingual content marketing

• MotionPoint for translation and transcreation

• MarketFully.AI (MF.AI) as the proprietary multilingual content technology powering the entire system

The result is an end-to-end multilingual content engine built for global brands that need precision, consistency, and measurable marketing outcomes across markets.

AI Discoverability Is Forcing a New Playbook

CEO Evan Kramer underscored the urgency behind the rebrand. As AI engines increasingly shape content discovery, brands must optimize for both search and AI-driven ranking systems across languages. Traditional translation pipelines aren’t enough. Marketers need adaptive content that performs well across markets while remaining faithful to cultural nuance.

The company’s new structure aims to meet that demand head-on. The unified MarketFully solution supports multilingual strategy, post-editing for AI-generated content, and fully managed localization services, with optional partially managed models for customers that prefer more hands-on control.

Inside MarketFully.AI: Adaptive Content AI Meets InContent AI

MF.AI is now the technological backbone of MarketFully. It includes two key components:

• Adaptive Content AI, which uses AI to adapt content at all levels—from translation to full creative generation

• InContent AI, which adds content intelligence, adaptive workflows, and performance-driven distribution

Together, these engines help brands create localized content that isn’t just translated but strategically optimized for regional audiences and AI-powered search systems.

Kai Malinowski, VP of Product Management, highlighted the balance MarketFully aims to strike. The platform blends automation with “culture-powered intelligence,” maintaining human experts in the loop to ensure accuracy, voice, and cultural resonance. That hybrid model is critical for brands that need scale without sacrificing authenticity.

Defining a New Category in Multicultural Marketing

With this consolidation, MarketFully is positioning itself as the global leader in InContent marketing. Kramer says the company is effectively defining a new category: multicultural marketing delivered at global scale. The approach extends beyond translation and into a complete evolution of inbound marketing for multilingual and multicultural audiences.

For brands operating across regions, languages, and cultural contexts, the integrated MarketFully ecosystem offers a single point of control. With AI at the core and human insight built in, the company aims to help enterprises build stronger global footprints while maintaining local relevance.

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