• Snowflake Summit 2023 becomes largest in-person Snowflake conference to-date with nearly 12,000 global in-person attendees, 440+ sessions, 250+ customer speakers, 200+ ecosystem partners, and more

• Snowflake Summit 2024 will be hosted in San Francisco, June 3-6, 2024, welcoming the annual user conference back to the Bay Area where it was originally founded

Snowflake, the Data Cloud company, last week concluded its fifth-annual Snowflake Summit conference and its largest data, apps, and AI event with nearly 12,000 in-person attendees live in Las Vegas, Nevada from June 26-29, and over 11,000 registered virtually. The four-day conference brought together customers, partners, technical experts, and executives from around the world as Snowflake unveiled new innovations that enable customers to bring generative AI to their data and build apps at scale — all within the secure and governed environment of the Data Cloud. Snowflake Summit also featured four marquee keynotes, 440+ total sessions spanning 11 different session tracks, 250+ customer speakers, 200+ ecosystem partners, 20+ hands-on labs, hundreds of SnowPro™ certifications achieved by conference goers, and more.

Snowflake Chairman and CEO, Frank Slootman, and NVIDIA’s Founder and CEO, Jensen Huang, kicked off the event on Monday, June 26 with a fireside chat discussing the impact AI, large language models (LLMs), and GPU-accelerated computing are having on every industry and business model. Snowflake and NVIDIA also unveiled that they are partnering to provide businesses of all sizes with an accelerated path to create customized generative AI applications using their own proprietary data, all securely within the Snowflake Data Cloud. This was followed by the Tuesday, June 27 Snowflake Summit Opening Keynote, which featured Slootman, Snowflake Co-Founder and President of Product, Benoit Dageville, Snowflake SVP of Product, Christian Kleinerman, and Snowflake SVP and Co-Founder of Neeva, Sridhar Ramaswamy, as they revealed the expanded capabilities and product innovations advancing the Data Cloud:

• Snowpark Container Services: Snowflake introduced Snowpark Containers Services, currently in private preview, enabling developers to deploy, manage, and scale generative AI, full-stack apps, and more — including configurable infrastructure options such as GPUs — all securely within Snowflake. Snowflake customers will also get access to an expansive set of third-party services including LLMs, Notebooks, MLOps tools, and more within their account.
• Document AI: Snowflake launched a new Snowflake-developed LLM, currently in private preview, built from the recent acquisition of Applica and its pioneering generative AI technology, to help customers understand documents and extract insights from unstructured data without machine learning expertise.
• Iceberg Tables: With Iceberg Tables, in private preview soon, organizations can work with data in their own storage in the Apache Iceberg format, whether that data is managed by Snowflake or managed externally, while still benefiting from Snowflake’s ease of use, performance, and unified governance.
• Snowflake Performance Index: Snowflake regularly passes on savings to customers in the form of performance improvements. The new Snowflake Performance Index (SPI) provides increased transparency and metrics around Snowflake’s ongoing performance improvements, revealing that query duration has improved by 15 percent¹ for stable customer workloads since Snowflake began tracking this metric over the last eight months — reinforcing how Snowflake continues to advance price per performance for customers.
• Snowflake Native App Framework: Snowflake unveiled that the Snowflake Native App Framework, currently in public preview on AWS, is now available for developers to build and test Snowflake Native Apps, with over 25 new Snowflake Native Apps now available for customers to install from Snowflake Marketplace and run against data in their Snowflake account.
• Snowflake Marketplace Advancements: Data exclusively available in the Data Cloud on Snowflake Marketplace is expanding with Cybersyn providing proprietary economic datasets for corporations, investors, and governments. To enable customers to effortlessly tap into this expanding library of data offerings, Snowflake also introduced the Marketplace Capacity Drawdown Program, generally available, allowing customers to seamlessly buy data and Snowflake Native Apps with their Snowflake Capacity commitment.
• Improved Developer Experiences and Expanded Streaming Capabilities: Snowflake highlighted a set of new capabilities targeted at developers – Snowpark ML APIs for more efficient model development, currently in public preview; Snowpark Model Registry, currently in private preview, for scalable MLOps; Streamlit in Snowflake advancements, public preview coming soon, to turn models into interactive apps; and advanced streaming capabilities.

On Wednesday, June 28 Snowflake hosted its Builder’s Keynote with Dageville, Snowflake Director of Product and Co-Founder of Streamlit, Amanda Kelly, Snowflake Director of Product Management, James Malone, and several members of Snowflake’s developer relations team. The keynote highlighted how organizations can go from raw data to production-grade data pipelines, ML models, and apps, and featured testimonials from customers EDF Energy and The Depository Trust & Clearing Corporation (DTCC). To round out the conference, Kleinerman moderated a keynote panel on Thursday, June 29 featuring Landing AI’s Founder & CEO Andrew Ng, Microsoft’s VP Azure AI Ali Dalloul, and NVIDIA’s VP of Applied Research Jonathan Cohen, discussing their predictions on the impact of generative LLMs for enterprises.

Snowflake Invests in its Ecosystem of Customers and Partners Building with the Data Cloud

Over 250 customer sessions from organizations like AstraZeneca, ExxonMobil, Fidelity Investments, Okta, PetSmart, Saks, Warner Bros. Discovery, and more shared best practices and strategies for advancing data-driven outcomes. Additionally, Disney was named the 2023 Data Drivers Awards winner for North America, the premier Data Cloud awards that honor Snowflake customers leading their organizations and reimagining what’s possible with the Data Cloud across their industries. AstraZeneca was named the Data Drivers Awards winner for Europe, Middle East, and Africa (EMEA), and Spark New Zealand was named the Data Drivers Awards winner for Asia Pacific and Japan (APJ).

Snowflake’s expansive partner ecosystem shared over 100 announcements around Snowflake Summit, highlighting how organizations are leveraging the Data Cloud to transform their industries with joint solutions, AI and ML strategies, leading data apps, and more. Additionally, Snowflake shared record growth with over 970 partners building Powered by Snowflake applications (as of April 30, 2023), and over 430 partners with public listings on Snowflake Marketplace (as of April 30, 2023). As Snowflake continues to invest in its ecosystem of partners, Snowflake announced an expanded partnership with Microsoft, enabling new product integrations across generative AI, data governance, low code/no code application development, and more. Additionally, Snowflake and Amazon Web Services (AWS) customers can now leverage Amazon SageMaker Data Wrangler with a direct access feature that allows customers to seamlessly integrate with the Snowflake Data Cloud.

Amid the customer and partner excitement, Snowflake Summit recognized early-stage companies that are leveraging Snowflake to build innovative applications and products in the 2023 Snowflake Startup Challenge. Hundreds of organizations entered the Startup Challenge to compete for a chance to be one of the three finalists, where they can receive up to a combined $1M in potential investments from Snowflake Ventures, and exclusive mentorship and visibility opportunities from NYSE. Judges including Dageville, Snowflake CMO, Denise Persson, NYSE’s CIO, Chuck Adkins, and Altimeter’s Founder and CEO, Brad Gerstner, announced Maxa as the ultimate winner for its Snowflake Native App that automates financial and operations ERP insights quickly, without requiring special skills and all within a Snowflake customer’s account. Snowflake also announced Snowflake Ventures’ investment in Reka (June 2023) and partnership with AI21 to help more customers unlock the value of their enterprise data with LLMs. In addition, Snowflake Ventures announced an investment in Cart.com (June 2023) to provide deeper analytics and increased collaboration for joint customers, and shared new details around the future of LLMs in Snowflake following its acquisition of Neeva (May 2023).

Snowflake Brings Snowflake Summit 2024 Back to San Francisco, Embracing Its Founding Roots

Snowflake Summit 2024 concluded by announcing that Snowflake Summit 2024 will be held on June 3-6, 2024 in San Francisco, California. Snowflake’s inaugural user conference, Snowflake Summit 2019, was held in San Francisco, and the Data Cloud company will be welcoming Snowflake Summit 2024 back to the Bay Area where it was originally founded. Organizations from around the world are invited to join Snowflake Summit 2024 as Snowflake continues to innovate and drive impact for its customers with the Data Cloud. Save the date for Snowflake Summit 2024, here.

“San Francisco has been at the heart of technology and innovation for decades, fostering an environment that celebrates innovation and creativity that make a positive impact, changing the way our society functions,” said London N. Breed, Mayor of San Francisco. “Snowflake is no exception, serving as a great example of a leading company that’s driving impactful change across industries. We are thrilled to welcome Snowflake Summit 2024 and its global attendees next year, and can’t wait to make it snow in San Francisco.”

“Mobilizing data is a business imperative, and Snowflake Summit 2023 showed us just how powerful organizations are when they embrace their data to build game-changing innovations in the Data Cloud,” said Denise Persson, Chief Marketing Officer at Snowflake. “At this year’s event, we brought together some of the world’s leading data and AI experts to learn, share, and explore new ways to propel their industries forward, and I’m excited to see how we continue to push these boundaries as we return to San Francisco for Snowflake Summit 2024.”

Scribble Data, a machine learning and generative AI company, today announced the launch of Hasper, a full–stack large language model (LLM)-based engine for business leaders to rapidly build AI-powered data products. 

Hasper provides engineering guardrails to bring the power of LLMs to enterprises, enabling streamlined data workflows and facilitating contextually rich insights.

"Embracing the rise of generative AI marks a pivotal moment in our journey to unite enterprise analytics with the potential of LLMs. It's the convergence of our Enrich Intelligence platform, built on machine learning and robust workflows, with the transformative power of LLMs. We're already seeing this unlock compelling new use cases for our customers," said Indrayudh Ghoshal, Co-founder and COO at Scribble Data.

Hasper is the latest addition to Scribble Data's flagship product, the Enrich Intelligence platform. The platform now enables building more sophisticated end-to-end workflows seamlessly using both structured and unstructured data, with conversational interfaces.

The system interfaces with all the leading foundational models, so teams can select the LLM that best meets organizational requirements, including cost, enterprise-grade security, and privacy. Moreover, the system's ability to customize data products for each unique use case ensures a clear understanding of context and constraints, significantly reducing the risk of data hallucinations.

A Full-Stack Applied AI Engine

Enhanced Scale and Speed: Hasper leverages the power of LLMs to increase the efficiency of addressing use cases, the speed of workflows, and the productivity of teams.

Intelligent Natural Language Interface: Business users can safely and easily interact with their data in a conversational style, akin to ChatGPT.

Seamless Integration and Customization: Hasper facilitates the integration of LLMs into advanced analytics decision workflows, allowing customization to build domain-specific agents for highly relevant and accurate results.

Hybrid Data Products for Enhanced Insights: Hasper and Enrich together allow a hybrid approach to use cases, combining traditional feature engineering, ML, and LLMs to go from raw data to analytical output.

"Enrich has already demonstrated its potential in industries such as insurance, retail, and e-commerce, with compelling use cases including RFP processing, advisor-in-a-box, contextual data querying, and intelligent responses with hard data. With the launch of Hasper, we can enable and expect to see 10x the number of analytical use cases," said Venkata Pingali, Co-founder, and CEO, of Scribble Data.

InfinyOn, a leading provider of real-time event stream processing, and MotherDuck, an industry pioneer in serverless data analytics, are excited to announce a strategic partnership designed to drive end-to-end streaming and analytics for real-time data.

The partnership underscores the commitment of both InfinyOn and MotherDuck to provide users with enhanced data flow capabilities and seamless integrations, enabling them to optimize their analytics workflows, reduce data friction, and unlock new levels of performance and scalability.

Using a combination of InfinyOn and MotherDuck, users can build complete real-time data analytics solutions for a wide variety of use cases including fraud detection, real-time inventory management, and real-time recommendation engines.

"We're thrilled to partner with MotherDuck, a company that shares our vision for democratizing data by giving users a seamless, end-to-end solution for collecting, streaming, transforming, and analyzing real-time data." said A.J. Hunyady, CEO of InfinyOn. "With the introduction of our MotherDuck sink connector, we're making it easier than ever for our customers to harness the power of their data."

Jordan, CEO and Co-Founder of MotherDuck, said "We are excited that InfinyOn's integration provides a streaming data sink for MotherDuck users. Our users' requirements are diverse, but we see an increasing desire in organizations to have very recent data accessible to analysts and applications."

From ESPN to Yuga Labs – Software, media, fintech and finance and electronics brands comprise nearly one third of the list

 Clarivate Plc (NYSE: CLVT), a global leader in connecting people and organizations to intelligence they can trust to transform their world, today released the annual Top 100 New Brands report. The report draws on global trademark data covering 145 million individual trademark records, analyzing applications filed worldwide between 2021 and 2022 to identify new brands which have surged into the public sphere and demonstrated the greatest diligence in protecting and expanding their brand footprint.

Today, the new brands 'brandscape' is undergoing rapid transformation. Mainland China and the United States represent the epicenters of brand creation and activity and show the greatest volume of new brand activity. Mainland China is home to 27 listed brands including WATCH D from Huawei and X nova from China Post Communications Equipment. The U.S. is home to 25 including SHAREPLAY from Apple and AIRCOVER from Airbnb. Europe continues to contribute a significant number of new brands on the list including Germany and Switzerland with eight Top 100 New Brands each, Netherlands with five, France with four and the U.K. with three.

The pervasiveness of artificial intelligence (AI) and technology is reflected in the list with brands from the software, media, finance and fintech sector and electronics brands featuring strongly in the list.

Robert Reading, Director, Government and Content Strategy at Clarivate said, "The modern brand landscape is constantly evolving in a world where there are more risk angles to consider when organizations plan a new brand launch. Amidst these challenges, resourceful new brands are cutting through the noise." 

Other key findings in the report include:

• Some notable brand owners have multiple Top 100 New Brands on the list: Apple, Huawei and Yuga Labs have five each. Apple owns: SIGNTIME, SHAREPLAY, APPLE WATCH ULTRA, RESTORE FUND and APPLE FIND MY. Huawei owns: AITO, FITAI, HUAWEI Care, Petal Maps and WATCH D. Yuga Labs owns: BORED APE YACHT CLUB, CryptoPunks, KODAS, Meebits and MUTANT APE YACHT CLUB.
  
  
• The consumer goods and food sector, like in 2022, is in the top spot with 23 new brands on this year's list. The number of brands in the luxury, fashion and sports sector remains unchanged from last year - with 15 new brands listed.
  
  
• In 2023, South Korea emerges as a rising source of new brand creation, tied with the Netherlands for fifth place, with five brands each on the list. This demonstrates South Korea's expanding influence and increasing global contribution.

Gordon Samson, President, Intellectual Property, Clarivate, said, "At Clarivate, we help forward-thinking brand owners. Our brand IP intelligence solutions enable them to create, expand and protect their brands in a world where expectations are ever higher, and the commercial pressures are greater. By offering essential solutions across the IP lifecycle and perspectives of the brand landscape through trusted and transformative intelligence, we help brand creators to navigate an ever-changing brand landscape and reach their full potential."

Methodology

Top 100 New Brands uses content resources across Clarivate, including Clarivate Trademark Strength Index^™ and CompuMark^™ trademark search and protection. Clarivate experts analyzed global trademark data covering 145 million individual trademark records, analyzing applications filed worldwide between 2021 and 2022 with a verbal (word) element.

Clarivate Brand IP experts evaluated each application and checked for owner details, and applied a score to each brand based on key metrics from the Clarivate Trademark Strength Index:

• Market footprint – scope of Nice Classes covered by the brand, including a measure of how dominant the brand is within each relevant class.
• Geographic/economic coverage – the number of countries/registers where protection has been sought, weighted for country GDP.

Taken together, Clarivate identified the Top 100 New Brands 2023 – new brands which have surged into the public sphere in the last two years and demonstrated exceptional ability bringing value, impact and protection on a global scale.

New RollWorks Ad Revenue Impact Report gives customers ability to directly tie marketing investments to revenue impact

Account-based marketing platform RollWorks, a division of NextRoll, today unveiled new industry-leading ROI stats across its customer base, including an average 18% increase in win rates, 16% increase in opportunities created, and 20% increase in opportunity-converting form-fills — all within 6 months of going live with RollWorks. The insights are made possible by a new RollWorks Ad Revenue Impact Report, which helps marketers easily quantify the influence of their advertising investment on pipeline creation and revenue.

Marketers need to know if their investments accelerate pipeline and result in closed-won deals. But with multiple touch points, several marketing campaigns, and misalignment with the sales team, it's difficult for marketers to pinpoint exactly how paid ad spend influences deals.

"Marketers must go beyond impressions, clicks, and quantifying pipeline efficiency and revenue contribution to solidify their position as a strategic business driver rather than just a cost center," said Jodi Cerretani, VP of Marketing, RollWorks. "The RollWorks Ad Revenue Impact Report gives marketers unparalleled insights into the direct impact of their efforts on company revenue, as represented in their CRM, allowing them to make data-driven decisions like never before and undeniably prove marketing contribution toward business goals. The report is already well received by RollWorks customers, who are seeing well above industry ROI across the board." 

With the new RollWorks Ad Revenue Report, marketers can track the total amount of pipeline revenue influenced from their RollWorks ads. Because the report is customizable, marketers can easily align report outputs to their internal definitions of "influence." Not only does the Ad Revenue Impact Report enable marketers to see whether ad-influenced opportunities have an accelerated sales cycle, higher average contract value, and better win-rate than those that are not influenced by ads, but they can easily share the dashboard with stakeholders to showcase revenue impact from advertising efforts. And they can easily share the dashboard with stakeholders to showcase revenue impact from advertising efforts.

Ad Revenue Impact Report: 360 view of advertising impact boosts velocity and revenue
The Ad Revenue Impact Report, now in open beta within the RollWorks platform, automatically connects and centralizes sales and advertising data to surface actionable insights within an intuitive dashboard, providing total visibility into ad impact. This makes it easy for marketers to see how ads move the needle for the business, by highlighting the impact of ads on key metrics such as revenue, velocity, progression, and win rates.

The Ad Revenue Impact Report provides the flexibility of monitoring advertising impact at all levels of granularity so organizations can monitor real-time status from all angles based on their goals and business needs. They can either get a high level, executive summary view of all ad-influence results for executive reporting, or drill down to specific account, campaign, and creative asset level details for detailed insights and analysis. This allows teams to evaluate the overall success of their advertising efforts, precisely diagnose and optimize areas of improvement, and prove marketing contribution toward business goals.

With the Ad Revenue Impact Report, marketers can:

• Justify spend and value to leadership by quantifying ad-influenced pipeline and revenue.
• Achieve repeatable success by understanding which strategies, campaigns, and creative assets are working well.
• Optimize performance by quickly pinpointing improvement areas and iterating on your campaigns and adjusting spend in real-time.
• Tighten alignment with sales for maximum revenue impact by optimizing marketing-influenced leads accelerate pipeline.
• Make strategic decisions with confidence using timely and accurate data insights.

RollWorks provides the most flexible ad-influenced revenue insights, allowing marketers to slice and dice actionable data at all levels of granularity. With a 360 view of advertising impact, marketers can evaluate every stage in the sales cycle and optimize ad efforts to boost velocity and revenue. Recent validation from RollWorks customers on G2:

• "Powerful targeting and engagement tools enable us to identify and engage with high-value prospects at key accounts in a more personalized and effective way, resulting in increased conversion rates and revenue growth." — Mid-market professional
• "The ability to attribute revenue to specific marketing efforts enables me to optimize campaigns, make data-driven decisions, and continuously improve my ABM strategy." — Enterprise Computer Software professional
• "We consistently get conversions that provide actual revenue to our business and in a cost-efficient manner through the RollWorks platform." — Mid-market professional

Certification means Transcend Consent can help publishers meet Google’s new requirements for serving ads in Europe.

Transcend, the leading data privacy infrastructure company, today announced that Transcend’s consent management platform (CMP), Transcend Consent, has been certified by Google. This certification means that Transcend’s CMP meets Google’s rigorous standards and can be used by Google publishers to meet IAB Europe’s Transparency and Consent Framework (TCF).

“We are proud to be Google certified,” said Ben Brook, CEO of Transcend. “This certification is a testament to our commitment to providing our customers with the most comprehensive and compliant CMP solution on the market.”

Helping businesses comply with Google’s new requirements

In an effort to promote consistent consent experiences for users across Europe, Google has announced that later this year, they’ll begin requiring all partners using their publisher products—Google AdSense, Ad Manager, or AdMob—to use a Google certified CMP that integrates with the TCF when serving ads to users in the European Economic Area or the UK.

With Transcend Consent’s certification, Google partners now can use the industry’s most advanced and flexible CMP to deliver a privacy-preserving and compliant experience for users while still supporting important advertising monetization work.

Flexible options for consent governance

Transcend Consent’s TCF functionality is one piece in our broader approach to web consent management—an approach that has made Transcend the platform of choice for brands needing to move beyond first-generation “cookie-compliance” solutions. Our unique combination of support for frameworks like IAB’s TCF, platform integrations like Facebook LDU and Google Consent Mode, and proprietary network-level blocking of tracker data, give us the most robust governance tool set.

With Transcend, compliance and digital teams teams can easily configure the best mix of region-specific governance approaches to ensure compliance, while protecting user experience and conversion.

Full-stack consent and preference management

Collecting and regulating consent in the browser is important, but is only one part of the compliance story. Businesses need the flexibility to utilize technologies like server-side conversion tracking and data sharing while also extending consent experiences across app and mobile surfaces.

Transcend Consent gives these businesses a single source of truth, where user choices and preferences are stored, synced, and operationalized across different touchpoints for a seamless omnichannel consent experience. By relying on Transcend to store and effectuate consent across first and third-party platforms, these organizations can be confident user choices are being honored—no matter where the data lives.

Tech industry newcomer, PeaCom, debuts in Southeast Asia, forging partnerships with Telcos and global messaging platforms.

PeaCom, an AI-Powered startup specializing in multi-channel communication and customer engagement solutions, is excited to announce its official launch in Southeast Asia, beginning with Singapore, Vietnam, Myanmar, and Laos. With a vision to reshape the digital landscape, the company has already secured partnerships with regional giants such as Shopee and has gained access to the largest, tier-one enterprises in the airlines and digital TV industries through its strategic partner, Mobifone Global.

Drawing inspiration from global leaders like Sinch.com & CM.com, PeaCom aims to equip businesses with innovative communication solutions that enhance customer experience and foster growth. The company's state-of-the-art technology empowers businesses to engage with their customers in more personalized and impactful ways, across a multitude of channels and platforms.

"We are eager to share key insights with other regional partners, following successful rollouts with some of our partners," said Han Truong, Founder of PeaCom. "We've observed open and clickthrough rates increase 2 to 10 times, and a renewal rate that is 3 times more efficient than existing channels."

Large enterprises are beginning to adopt PeaCom's innovative solutions after rigorous months of testing and proof-of-concept (POC) trials. Some are initiating national and regional implementation to enhance their customer engagement strategies, improve customer satisfaction, and ultimately drive business growth.

"Consumers now prefer to engage with brands on their terms, across different languages and channels, whether it is RCS, Viber, WhatsApp, Facebook, Telegram, iMessage, and we need to be able to provide them with prompt and accurate responses," said Han. "This is only achievable by deeply understanding the businesses and then distilling the solutions and messages back to the consumers in the most convenient, simplest, and efficient way."

Scaling such operations would have been technically challenging a year ago. However, with the aid of AI and current technologies, PeaCom can execute this more effectively, swiftly, and economically.

PeaCom is dedicated to equipping businesses in Southeast Asia with the tools they need to excel in this AI revolution. With its AI-powered, innovative solutions, the company is set to become a significant player in the region. PeaCom distinguishes itself as the first platform in the market to operate seamlessly across multiple communication channels, such as RCS, Viber, Facebook, Telegram, Zalo, Google Business Message, Apple Business Message, and more. This unique capability positions PeaCom as a forward-thinking solution that is shaping the future of customer engagement. In today's evolving landscape of conversational marketing, where personalized and interactive conversations are key, PeaCom's platform is ideally positioned to leverage these trends. By offering advanced features like AI-powered chatbots, dynamic messaging experiences, and real-time customer insights, PeaCom enables businesses to build meaningful relationships and deliver exceptional customer experiences. With PeaCom, businesses can stay ahead of the curve and revolutionize their customer engagement strategies.