MatchCraft's online advertising automation tools can help your team craft adaptable campaigns in less time. PPC campaign management from MatchCraft utilizes PPC AI to help you work smarter, not harder.

MatchCraft's continually updated machine learning PPC platform can help make your digital marketing and pay-per-click (PPC) advertising campaigns more efficient and create a greater return on investment for your clients. With help from MatchCraft's PPC AI, you can focus on the strategic and creative aspects of your work, knowing your campaign is running at peak productivity.

MatchCraft's PPC AI platforms use machine learning algorithms to analyze click-through rates (CTRs) of ad copy, search queries, cost per click (CPC), conversion rates, and other data to help you identify trends to improve your campaign's performance. Machine learning PPC's ability to automate mundane tasks and identify campaign improvement opportunities allows you to build online advertising campaigns that create real results for your clients.

When you use MatchCraft for PPC campaign management, you have a laboratory of marketing tools at your disposal:

• Sitelink suggestions: Utilizing MatchCraft's sitelink suggestion tool, you can create thousands of relevant sitelinks for your Google and Bing paid search campaigns. The sitelink suggestion tool removes the burden of navigating through your client's website to find URLs that meet your campaign needs. This tool outputs a list of URL names and links specific to your category suggestion—keeping you in the driver's seat while MatchCraft's state-of-the-art machine learning tool does the heavy lifting.
• Category suggestions: As an online advertising professional, you know how time-consuming it can be to sift through large volumes of categories to find the ones most relevant to your clients—especially in niche industries. MatchCraft's category suggestion tool combines the powers of Google Ads Keyword Planner and the Universal Sentence Encoder from Sentence Transformers (SBERT) to provide you with a list of relevant categories that can fit seamlessly into your PPC campaign.
• Ideas from URL: MatchCraft's ideas from URL tool allows you to create compelling ad copy in a fraction of the time. Through a combination of text classification and scraping of your input URL, the ideas from URL tool writes sets of ad copy relevant to your website and campaign goals—resulting in time-saving for you and well-written, conversion-driven content for your client.
• PPC estimator tool: The PPC estimator tool from MatchCraft creates a seamless pathway for you to hit revenue goals by eliminating the time-consuming guesswork of creating paid search and social estimates for your clients. These localized paid and social spending estimates allow you to create an intelligent budget forecast and better, more personalized marketing campaigns. This search advertising automation tool is easy-to-use, scalable, and takes less than a day of training to learn how to use.
• PPC for auto dealers: MatchCraft offers a fully automated search marketing platform specially designed to help automotive dealerships to work smarter. This intuitive platform can help your automotive dealership clients push their business to the next level with optimized online advertisements, ad placements, and bids. With the online car buying market expected to reach over $720 billion by 2030, enhancing your online advertising campaign is more important than ever before.

The team at MatchCraft is dedicated to helping their partners and clients create successful online advertising automation campaigns that yield real-world results.

"At MatchCraft, we work with some great partners around the world. We measure our success by the success of our partners," said Marc Zaks, Chief Revenue Officer of MatchCraft. "And we have a strong commitment to exceed expectations and help them achieve their business goals."

"Online advertising automation is your all-knowing paid search and social specialist that mechanizes the monotonous stuff. It’s scalable, measurable, and flexible, and its science of success is data. When utilized correctly, this innovative campaign management software brings undeniable perks to the table—making it the new standard in today’s digital marketing atmosphere."

Seed Round Led by Jump Crypto followed by Superscrypt

Outdid, an end-to-end private ID verification solution leveraging zero knowledge (“ZK”) proofs, today announced the closing of its $2.5 million seed round. The round was led by Jump Crypto, followed by Superscrypt, and with participation from more than 15 exceptional angel investors.

Outdid comes amidst an increasingly digital world where identity fraud is prevalent and data privacy is paramount. The company's verification solution requires no centralized access, processing, or storage of personal information, ensuring user privacy while eliminating opportunities for data breaches. With its combination of advanced technology and a keen understanding of user privacy, Outdid is set to redefine traditional ID verification processes.

Founded in 2022 by a pair of ambitious individuals who left their academic pursuits, Outdid is revolutionizing identity verification through a distinctive privacy-centric approach. The company's cutting-edge platform employs zero-knowledge proof (ZKP) technology, delivering fraud-resistant, scalable, and cost-effective verification services. While primarily concentrating on age verification, Outdid's solution is versatile and can be applied across various industries and verification scenarios.

“On one hand, data privacy has become a significant concern for people globally. On the other hand, fraud with online verification has reached a new record, the prevention of which requires more data collection and processing,” said Zvezdin Besarabov, Outdid’s CEO and co-founder. “Our ID document verification solution addresses these issues head-on. It is designed to ensure that not only verification is fraud-resistant, but personal data remains private, tucked away from prying eyes,” said Ana-Maria Pricop, Outdid’s COO and co-founder.

Primarily focused on age verification use-cases, Outdid's technology is versatile and applicable across various industries requiring ID document verification, such as financial services, hospitality, mobility, e-commerce, and more. The scalable solution can efficiently manage volume surges without the need for additional resources, making it an ideal choice for businesses of any size.

“There are a lot of identity verification solutions out there but no one taking the approach to privacy Outdid is taking using zero-knowledge proofs, minimizing costs and compliance risks,” said Matias Woloski, CTO and Co-founder of Auth0, the leading solution in the web authentication space.

Outdid's cost-effective structure allows businesses to maintain rigorous verification standards without the substantial expenses typically associated with such services. The affordability of the solution does not compromise its quality, delivering precise and dependable verification at a fraction of the cost of competing offerings. Alongside the funding round announcement, the team also unveiled Outdid’s Partnership Program – an exclusive initiative for handpicked companies to benefit from white-glove service and tailor-made solutions provided by Outdid.

Combined Solution Enables Hybrid, AI-Powered Decision-Making Across Enterprise Operations, Improving Digital Transformation Efforts

AtScale, the leading provider of semantic layer solutions for modern business intelligence and data science teams today announced a partnership with Beyond Limits, a leading industrial-grade, hybrid artificial intelligence (AI) software company built for the most demanding sectors. This partnership will accelerate the delivery of joint solutions to customers globally.

Intelligent infrastructure solutions are transforming organizations across the healthcare, manufacturing, energy, transportation, infrastructure, and transportation industries. This transformation is being driven by enterprise analytics and AI technologies delivered as applied solutions that solve real world challenges and result in value-creating decision support at all levels.

Beyond Limits is an industrial grade, hybrid AI company that optimizes operations, boosts efficiency, and increases productivity for demanding industries including energy, advanced manufacturing, fintech and healthcare. Beyond traditional artificial intelligence, Beyond Limits’ software products are powered by award-winning Cognitive AI technology, utilizing a hybrid AI approach that combines data-centric techniques with embedded human knowledge to affirm trust in software-driven decisions, manage operational risk, and drive profitability.

“The opportunity to bring applied AI solutions to the modern industry is massive,” said Chris Lynch, CEO and Executive Chairman of AtScale. “Partnering with Beyond Limits allows us to bring powerful hybrid AI solutions to decision makers, empowering them to leverage existing business intelligence and data infrastructure to improve the impact of their efforts.”

By combining Beyond Limits’ hybrid AI platform and industrial-grade solutions with AtScale’s universal semantic layer and AI-Link, organizations will be able to rapidly build, encode, and apply domain specific science models, algorithms, and machine learning to improve business decision making in sectors like manufacturing, oil & gas, financial services, energy, and healthcare. The integrated capabilities also enable business analysts to seamlessly incorporate these AI insights directly into common business intelligence tools such as PowerBI, Excel and Tableau.

This partnership delivers important benefits to AtScale and Beyond Limits customers, including:

• Integration Between the Beyond Limits Enterprise Knowledge Base and AtScale Semantic Layer: Allow data teams to logically define, organize, and manage complex business and technical metadata across the organization while exposing the analytics within business intelligence and machine learning platforms.
• Hybrid AI Modeling Designed for Business Impact and ROI: Create an AI program grounded in trust and transparency. The semantic layer can be leveraged to deliver explainability and audit trails of the AI models and the underlying data that drives decision-making processes.
• Digital Twin Enablement: Leverage the universal semantic layer to build a bridge between physical systems and digital twins.

“There is a natural synergy between Beyond Limits and AtScale,” said AJ Abdallat, Founder and CEO of Beyond Limits. “Both teams have focused on providing data-driven insights with clear audit trails to real problems in a way that decision makers can feel confident in the actions they take.”

Infinera (NASDAQ: INFN) announced today that Scotty Benda has joined Infinera as Senior Vice President of Worldwide Systems Engineering. In this role, Scotty will provide strategic leadership and direction for technical sales systems engineering within the global sales organization, further strengthening Infinera’s industry-leading team of optical networking experts, advisors, and innovators.

“With a focus on delivering unparalleled value to our customers with industry-leading open optical platforms and intelligent pluggable solutions, Scotty brings deep technical expertise, proven leadership, and a customer-centric approach aligned with our go-to-market strategy,” said Nick Walden, Senior Vice President of Worldwide Sales. “I am excited to have Scotty at the helm of our sales systems engineering team as we leverage our best-in-class products, technology alliances, and partnerships to drive growth.”

Scotty brings over 30 years of industry experience to his new role at Infinera, with a career spanning senior technical leadership positions with LightRiver Technologies, Ciena, Nokia, and Nortel. He holds a Bachelor of Electrical Engineering degree from North Carolina State University.

Senior Executive with Over 20 Years of Entrepreneurial Product Experience

Gannett Co., announced today that Chris Cho will join the company on July 10 as President of Digital Marketing Solutions (DMS) to accelerate the growth and expansion of LocaliQ. LocaliQ is a digital marketing growth platform that helps businesses find, convert and keep customers with a suite of proprietary software that enables marketing automation, campaign management, Customer Relationship Management (CRM) and insight tools in addition to expert-led services to help businesses grow and thrive.

Cho brings over two decades of experience to this role, most recently as the Chief Product Officer at Axiom, a recruiting technology platform for legal talent resources, where he oversaw product, platform technology and go-to-market strategy. In his capacity, Cho was instrumental in launching new features and expanding the product portfolio.

“Chris Cho is a proven leader in the product field, and we are excited to welcome him to Gannett to drive the growth of our DMS business,” said Michael Reed, Gannett Chairman and Chief Executive Officer. “As President, he will focus on expanding our DMS offerings as a differentiated marketing platform that serves clients across the country who rely on our innovation for their business’ success.”

Cho also previously served as the Global Chief Product Officer at Monster, where he led the restructuring efforts while launching a self-serve operation alongside a new jobseeker experience. He was Senior Vice President of Product at Radancy (TMP Worldwide) where he was responsible for the overall delivery of software products, including the TalentBrew recruitment marketing platform and was Senior Vice President of Product at Jibe and Head of Product Strategy at Talemetry. As an entrepreneur, Cho’s start-up, HR Integrations (HRNX), was acquired by Talemetry and remains the industry’s top provider of turn-key integrations between HR service providers and ATS/HR systems.

“I am energized to be joining Gannett to help further develop their impressive Digital Marketing Solutions business,” said Chris Cho. “Throughout my career, I have worked tirelessly to build and scale tech-enabled businesses and I am so excited to work with the unbelievably talented LocaliQ team to provide customers with innovative marketing solutions.”

Cho has served on the Board of Directors for the HR-XML / HR Open Standards Consortium and Court Appointed Special Advocates NYC. He is currently a Board member of Joynd and Joveo. He received a Bachelor of Science in Computer Science from Georgia Tech.

New Executives Include Heads of Data Science and Product, and VPs of Technology and Marketing

tvScientific, the performance advertising platform for connected TV (CTV), today announced four additions to its leadership team: Chris Johnson as VP of Technology, Michael Bilow as Head of Data Science, Matt Koontz as Head of Product, and Emily Robinson as VP of Marketing. All four bring deep expertise to tvScientific and the CTV space, having held leadership roles at various other advertising and marketing technology companies.

Adtech veteran Johnson spent 14 years at engagement advertising platform Infillion/true[X], where he served as VP of Engineering, Director of Software Engineering and Lead Software Engineer. In his new role at tvScientific, Chris will use his deep technical experience designing and building high-volume, cloud-native backend and data systems to mature the tvScientific technology platform and position the company for continued success in performance marketing.

Further strengthening tvScientific’s technology organization, Bilow previously served as a Principal Engineer at Hyundai's autonomous vehicle brand, Motional. Before that, he was a Senior Data Science Manager at location-based technology and data giant Factual/Foursquare. A longtime machine learning and data engineering leader, Bilow will oversee a team of data scientists constantly improving tvScientific’s platform.

An adtech expert, Koontz has launched numerous self-serve platforms, built innovative consumer ad experiences, and helped performance marketers grow their businesses through nearly all advertising modalities. He was previously Director of Product Management for SMS marketing platform Attentive, streaming service Hulu and adtech platform Xandr. Earlier, he worked in project management and product roles at Snapchat and Microsoft.

Robinson, an adtech advertising veteran and marketing technology expert, most recently served as VP of Marketing at DataGrail and Chief Marketing Officer at influencer marketing solution Aspire. As tvScientific moves through its next phase of growth, she will oversee marketing strategy across brand management, demand generation, go-to-market, corporate communications, and analytics.

“Chris, Matthew, Michael and Emily have all joined tvScientific during a banner year for the company, as we witness explosive growth in the CTV market and continual advancement of our comprehensive TV advertising platform,” said Jason Fairchild, CEO of tvScientific. “With their experienced leadership at the helm of our marketing, technology and product divisions, we expect to continue growing the company as more and more advertisers discover the new capabilities that tvScientific makes possible.”

Former Unisys and FIS leader to oversee accounting organization

GitLab Inc., ​​the most comprehensive AI-powered enterprise DevSecOps platform, today announced the appointment of Erin Mannix as chief accounting officer. She will succeed Dale Brown, current principal accounting officer, who is retiring but will remain with the company in an advisory role through October 2023 to ensure a seamless transition.

Mannix will be responsible for providing overall accounting leadership spanning technical accounting, reporting and operations in addition to leading the financial reporting process and SOX controls.

She brings 20 years of experience in accounting and a strong background in information technology services, including a unique set of experiences with global public companies. Mannix previously served as the chief accounting officer and corporate controller at Unisys and has held positions at FIS as head of risk & compliance finance and capital markets controller and senior accounting positions at Laureate Education and Integral Systems, Inc.

Mannix is a certified public accountant and holds Bachelor of Science in Accounting and Master of Accounting and Professional Consulting degrees from Villanova University.

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“Erin is a proven leader with a track record of driving growth and building high performance finance teams. With her deep experience leading corporate accounting, financial operations, and reporting at recognizable technology brands, Erin will play a critical role in helping us continue to grow responsibly while delivering successful business outcomes for our customers,” said Brian Robins, chief financial officer, GitLab. “I would also like to thank Dale Brown for his years of dedicated service and for scaling the global finance team through an extraordinary period of growth. He has been an integral member of the leadership team and we are grateful for his contributions."

“I’m excited to join the GitLab leadership team and build upon the company’s strong foundation to make the most of the estimated $40B total addressable market opportunity before us,” said Erin Mannix, chief accounting officer. “In a world in which software helps define the speed of innovation for organizations, GitLab has positioned itself as the most comprehensive AI-powered enterprise DevSecOps Platform and I see significant opportunities ahead to continue to drive value to our customers so they can deliver secure software faster.”