The team at Inbox Monster, a fast-growing, best-in class inbox signals and deliverability platform, has released an exciting new mailstream tracking platform that will arm marketers and compliance teams with more confidence that their email policies are being followed and their data is secure.

The team at Inbox Monster, a fast-growing, best-in class inbox signals and deliverability platform, has released an exciting new mailstream tracking platform that will arm marketers and compliance teams with more confidence that their email policies are being followed and their data is secure.

Through a simple interface, marketers create a set of tracking beacons and tie them to key rules of their program. When one of these rules is violated, real-time alerts provide immediate insights into the violation and offer a full view of the creative associated with it.

The applications are exciting and far reaching, covering both permitted and unpermitted actions. For example, marketers can place beacons in their unsubscribe list and be alerted of accidental sending. Email teams can also keep tabs on their sending domains and get notified of any unauthorized activity, indicating internal or external data breaches. Complex organizations with parent and child brands can now gain full visibility of data sharing within their org.

“I am so proud of this team’s commitment to our customers. This type of customer-first innovation is just outstanding,” said Matt McFee, Managing Director at Inbox Monster. “We’re proud to offer marketers a whole new level of insights into their email and compliance programs. This is a great innovation for our industry.”