TwentyThree today announced a major leap forward in video as the first global player to combine the three categories of video tools – Video Marketing Platform, Personal Video, and Webinars – into the world’s first all-in-one product for video. The company also unveiled several powerful new features including Spots – a revolutionary new way to manage video on websites.

Since its launch in 2009, TwentyThree’s mission has been to enable people to do video. A series of pioneering innovations - including coining the term ‘Video Marketing Platform’, launching the first personal video tool for organizations, and the first second generation webinar tool - have put the power of video in the hands of more people than ever.

Now, with the launch of the new TwentyThree, the company is unveiling the first truly all-in-one platform that enables video everywhere in a company.

Co-founder and CEO Thomas Madsen-Mygdal says the new TwentyThree is a natural next step in the product’s evolution: “We’re moving into a video-first world where the old broadcast and one-to-many paradigms are fading. The challenge for companies is to enable all their people to be able to do video and to move as many touchpoints as possible to be video-based.”

“Today we’re removing the barriers and complexity of video tools by bringing all of our products into a simple all-in-one platform that everybody in a company can use. The next era in video is one where everybody can create, manage and share video as easily as they send an email. And that’s what the New TwentyThree does.”

Enabling Video for the Many, and Not Just the Few
The new TwentyThree features several new and upgraded tools that unlock the power of video for people everywhere in a company. They include Video Library, the solution to the age-old problem of team-members having limited or no access to company videos. WebinarTray, a major breakthrough in how people will plan and produce webinars. And WebinarTemplates, a way to scale your company’s webinar output by removing the need to start from scratch every time.

A Home for Everything Video
The upgraded TwentyThree is now a one-stop-shop for all video products, opening up the possibility of powerful new synergies between team members and with your content. The new User Interface gives everybody on the team the same overview and makes it easy to create new videos and webinars. The Activity Row provides a common overview of a company’s video activities, keeping everyone updated while Tasks makes it easy to collaborate.

With Add-To, users can move videos between product pillars. For instance, a video recorded with Personal can easily be added to a webinar and vice versa.

The new TwentyThree is leaning into the power of AI with the new Transcriptions feature. All your new videos are automatically transcribed in their native language. With a few clicks you can translate into other languages and easily check the translation. And with the powerful Global Search you can even search within the content of the video.

Video at Every Touchpoint
To realise the full power of video, marketers need to be able to use it throughout the customer journey.

The game-changing Spots features makes video-first websites a reality. Instead of copying a code every time you want to put video on your website, now users can just create once and manage forever. Videos can be added, changed and reordered in just a couple of clicks, without needing to leave the website.

The world’s first personal video product for organizations just got even more accessible thanks to the new universal Create button. Users can hit the button from anywhere in the product to record a video.

SimplicityDX Exposes Why Poor Landing Experiences Lead to 70-90% Bounce Rates

SimplicityDX, the edge shopping company, today announced new social commerce research, “The Cost of a Bounce,” which included a survey of 1,000 randomly selected U.S. online shoppers that started their shopping journey on a social media platform within the last 90 days. Complimentary research documents are available at:

• Report: https://simpldx.com/report-news-costofbounce
• Infographic: https://simpldx.com/graphic-news-costofbounce
• Video explainer: https://simpldx.com/video-news-costofbounce

In analyzing the survey findings, the SimplicityDX Academy team quantified the average cost of a customer bouncing off a brand website to be $5.11 and gave fresh insight into why online shoppers bounce and what they are not telling brands about their experience.

“The math of customer acquisition is broken,” explained Ruth Peters, co-founder and CMO at SimplicityDX. “Brands are literally leaving money on the table as their customers click through from social to product detail pages. Our research found that 73% of shoppers do not end up buying after a bounce, so there is a big opportunity to change the economics of customer acquisition by focusing on the post-click experience.”

State of Social Commerce

Today, in the U.S. alone, 90% of the population — or approximately 302 million people — use social media for an average of 2.5 hours a day. It is no surprise, then, that brands are on a constant quest to master social media, both as a new customer acquisition tool and to inspire returning customers to buy again.

“However, it is dangerous to make too many assumptions about a shopper’s social shopping preferences, particularly when it comes to checkout,” added Peters. “SimplicityDX Academy research has consistently shown over time that 65% of consumers describe social as a great place to discover new products, but only 15% of consumers check out on social media, preferring to buy on the brand’s website.”

Calculating the Cost of a Bounce

SimplicityDX conducted research with 1,000 U.S. online shoppers to recall a recent purchase that they had clicked through to but then bounced off the page immediately.

The total cost per bounce is calculated based on the advertising cost to get each visitor to the site and the lost revenue opportunity when they bounce.

• $4.89 is the lost opportunity cost when a new customer bounces.
• $5.24 is the lost opportunity cost when an existing customer bounces.
• $5.11 is the lost opportunity cost due to a bounce averaged across all customers.

“When a customer clicks through to the brand site from social, it’s a clear sign of intent,” explains Charles Nicholls, analyst and commentator for SimplicityDX Academy. “But poor landing experiences are leading to sky-high bounce rates, typically over 70% and sometimes as high as 90%-plus. So, for every 10,000 visitors, if 80% bounce, the average lost revenue cost to the brand is $40,880. Fix the bounce, and you’ll fix the math.”

Key Findings

How frequently do shoppers use social media?

• 66% of respondents now use social media every week for shopping.

How frequently do shoppers bounce?

• 76% of shoppers bounce 50% of the time or more from social media.
• Only 3% of shoppers surveyed say they never bounce.

What is the impact of a bounce?

• 73% of the respondents were lost and did not buy from the brand at a later date.
• 62% of shoppers felt frustrated and/or annoyed with the brand when they bounced from the brand site.
• 24% of the respondents are less likely to shop with the brand again, showing the impact of poor experience goes beyond the bounce to revenue performance.
• 13% went on to buy from a competitor, a double blow to the brand.

Why do shoppers bounce?

The top three reasons shoppers bounced were (multiple answers allowed):

• 55% reported the product was not found on the brand site.
• 37% reported the product was too expensive.
• 31% reported the product was out of stock.

The disconnected experience that shoppers encounter as they click through from social to the brand site causes customer frustration and loss of revenue.

Sharing their frustration

• 39% share their frustration with friends or on social media, meaning one bounce experience can have a ripple effect.
• Surprisingly, only 9% choose to share with the brand.

Advice to brands from shoppers

The responses from the SimplicityDX Academy survey audience were strong and clear:

• 60% of shoppers want the landing experience to show greater relevance to the original social media post and include all products depicted.
• 39% want retailers to only promote products that are in stock.

Leading supermarket chain will utilize Near’s data-driven intelligence to drive traffic to online catalog

Near Intelligence, a global leader in privacy-led data intelligence on people and places, announced a customer agreement with ALDI France in collaboration with independent media agency, CoSpirit Media.

ALDI France, which currently operates 1,300 stores in the country, will utilize Near’s data solutions to generate traffic to ALDI France’s online catalog. The international retailer plans to use Near to create Dynamic Creative Optimization (DCO) campaigns that automatically generate and display real-time advertisements around their stores in France to reach current and potential customers. DCO tailors advertisements to consumers based on consensual data, including location, browsing history, and demographics.

“Data-driven intelligence empowers businesses to connect with their customers in meaningful ways. We are thrilled to partner with ALDI France and CoSpirit Media to deliver personalized and dynamic advertising campaigns that will drive engagement among new and existing customers,” said Anil Mathews, CEO of Near.

“We’re delighted with our collaboration with Near. As a food retailer, catalog digitalization is a very important challenge for us. Near enables us to transpose the paper experience to digital use. Performance has exceeded our expectations, enabling us to address qualified contacts thanks to systematic geolocation of printouts,” said Mathilde Papin Girardeau, Strategy and Media Buying Manager at ALDI.

ALDI is one of the leading supermarket chains in the world with over 10,000 stores worldwide, serving millions of customers in over 10 countries. This tripartite partnership showcases Near’s commitment to helping retailers utilize actionable intelligence to understand their customers better and improve visitation share and loyalty.

● Connected device security spend accelerates as three quarters (75%) of businesses report that security has become a bigger business priority in the last 12 months

● 7 in 10 aim to gain an edge over competitors by aligning early with upcoming regulation

● Firms are taking action to increase security robustness and plug perceived skills gaps, and 53% view certification as key way to demonstrate best practice, a 21% year-on-year increase

The PSA Certified 2023 Security Report – now in its third year – today reveals how investment in connected device security has accelerated as upcoming legislation affecting the sector becomes more front of mind. It also reveals a noticeable difference from last year’s report in the extent to which industry customers and crucially consumers now demand it.

The annual barometer of industry perceptions and intentions around connected device security surveyed 1,240 technology decision makers worldwide, and found that three quarters (75%) of businesses report that security has become a bigger business priority in the last 12 months, and they are spending on average 15.3% more in security related areas in 2023 compared to 2022. The average spend per company on both continuous security investment and building security into products have both risen by 12%. Spending on external validation is also on the rise, with the spending on third-party lab testing and evaluation rising by 24% and spending on security certification by 14%.

Exploring the reasons behind the increased investment, a significant factor is the desire to align with upcoming regulation worldwide, particularly EU legislation, which will have a big impact on businesses both inside and outside the European Union. Around half (49%) of those asked globally are monitoring and actively trying to adhere to the EU Cyber Resilience Act, 40% say the same of the EU Radio Equipment Directive (RED) and 39% say the same of the UK Product Security and Telecommunication Infrastructure (PSTI).

Industry has reached regulatory crossroads: companies acting now to stay ahead of compliance

Regulatory compliance was cited as a top three priority by 75% of respondents. Despite the pain points associated with ensuring compliance, 71% welcome new regulation and 69% are aiming for ‘first mover advantage’ by aligning with regulation ahead of time to gain an edge over competitors. Particularly notable is that 68% think they are already ahead of what’s required.

To put this development into context, almost two-thirds (64%) of those surveyed say they consider upcoming regulation, such as the EU’s Cyber Resilience Act, to be even more significant than GDPR (The EU’s General Data Protection Regulation, which has had a major impact on how data is shared globally). Referencing again the pull of consumer demand for more assurance over the security of connected devices, 65% of businesses think regulation will positively impact their bottom line.

However, uncertainty remains, as 69% of business leaders in the space say regulation still needs better definition and 64% say they need more guidance on how to comply.

David Maidment, senior director, Secure Devices Ecosystem at Arm (a PSA Certified co-founder):

“As security standards and regulations have evolved, ensuring trust is built into devices is front of mind for industry leaders. The value of having certified security in trusted components has been firmly established, and businesses predict it will only increase once buyers see it become law. Consequently they are motivated to stay ahead of the curve and align with regulation now.”

There are also clear signs that buyers are becoming more savvy and demanding a higher level of security. Almost two-thirds (65%) look for security credentials when buying connected products as a consumer, and they are willing to pay more for it: over two thirds (69%) say they are happy to pay a premium for built-in security. From a business perspective, the main reason respondents see security as beneficial to the bottom line is increased public trust in the company leading to greater sales (64%). On the flip side of that, loss of customers is the outcome cited as having the greatest impact on respondents’ businesses if a product were to suffer a security failure (at 29%), above reputation damage (27%), cost of paying damages (19%) and regulatory fines (11%).

As a result, nearly all (96%) tech decision makers see device security as a benefit to the bottom line.

Maidment continues: “In PSA Certified’s last report, we called 2022 a turning point for connected device security, as it was becoming a key pillar of technology strategy. Awareness has only increased since then; this year’s report finds that customers now demand it. This is where the dial has really shifted: public engagement with the topic has grown, and as a result expectations of security standards have increased. Investment in security features, experts and certification is no longer optional and must be prioritized.”

Firms take action to prove security robustness, but more is required to ensure best practice

Organizations are also increasingly adopting robust security measures to reduce risk and liability. More than half of those polled say a security certification is useful in proving robustness to customers (53%) – a 21% year-on-year increase.

Currently, the major obstacle businesses feel they face in achieving best practice security is having the skills to implement it. Lack of security specialists (29%) and complexity (25%) were the top barriers cited to implementing stronger security.

With this in mind, businesses are moving to address the issue head on: a significant number of surveyed businesses plan on upskilling their current team on security skills (51%) and adding headcount (44%) in the next 12 months. While there is a need to upskill internal teams, it’s well-recognized that there is a shortage of security experts globally. So, it’s unsurprising, that 72% also recognize that industry-led guidelines and processes are key for helping the industry to scale resources and reducing the need for large security teams to be deployed.

Maidment comments: “These are positive signs for jobs and opportunities in the sector, but skills alone won’t solve the security threat. A scalable solution built with pre-certified trusted components combined with recognized standards and external testing are essential and there is growing industry consensus around this. The issue needs to be solved in a smarter, scalable way through the entire supply chain.”

• Kornit Global Fulfillment Network with proven MAX technology and Amaze Creator Commerce Platform to bring branded products to market faster

• Amaze Spring platform serves 11 million creators in 100+ countries to connect with millions of fans worldwide for greater access to brand-specific collections at greater value

• Kornit^X Workflow Solutions drive Global Fulfillment Network, empowering creators to offer a pixel-to-parcel-to doorstep experience

Kornit Digital LTD. (NASDAQ: KRNT) (“Kornit” or the “Company”), a worldwide market leader in sustainable, on-demand digital fashion^x and textile production technologies, announced today Amaze Software, Inc. – parent company of the Amaze, Spring, and Outfts platforms – has selected Kornit^X Workflow Solutions and Kornit MAX digital on-demand fabric and textile decoration technologies as the platform to deliver their vision. Combined with the Amaze Creator Commerce Platform, the companies will jointly bring the power of on-demand production and fulfillment to new and existing social media creators, enabling them to better monetize branded products.

Kornit’s Global Fulfillment Network helps companies like Amaze Software connect creators with high-quality garment and textile production fulfillers across the globe. The platform is backed by the Kornit^X workflow engine, seamlessly integrating across industry-proven Kornit MAX technology-based fabric and textile decoration systems for end-to-end production, visibility, and control.

“The social commerce market is growing rapidly, but creators struggle to capitalize on delivering branded products, as typical production cannot meet the expectations of brands and consumers for greater sustainability, creativity, agility, and market reactivity. Our flexible Global Fulfillment Network and proven on-demand digital textile technologies are designed to tackle those complexities,” said Ronen Samuel, Chief Executive Officer at Kornit Digital. “Combined with Amaze’s significant market reach and focus on creators, we’re enabling branded collections to be delivered without production limitations, wasted inventory, or minimum order requirements – connecting with fans in-market to build tomorrow’s brands while driving price-competitive revenue opportunities.”

Amaze Software’s Spring platform is at the forefront of social commerce and revolutionizes the way creators monetize content and engage with their fans. With seamless integration across renowned social platforms including Instagram, TikTok Shops, Twitch, and more. The Spring platform offers an unparalleled opportunity for fans to conveniently make purchases directly from where they consume the creator’s content. This allows creators to significantly enhance engagement and cultivate a more profound brand presence. Moreover, the user-friendly experience and no cost of entry attracts thousands of aspiring creators to join the Spring platform daily, further fueling its exponential growth.

“There are more creators on social platforms than ever before. Our vision is to translate these voices into enduring brands by allowing virtually anyone to create and capitalize on their ideas,” said Aaron Day, Chief Executive Officer at Amaze. “Kornit is key to making this possible, allowing us to enter new markets faster, offering better fan experiences and remaining nimble in this ever-changing market.”

WISeKey Launches an Upgraded Version of its WISeID Digital Identity and Privacy Platform

WISeKey International Holding Ltd (“WISeKey”, SIX: WIHN; Nasdaq: WKEY), a global leader in cybersecurity, digital identity, and Internet of Things (IoT) solutions, announced today a major upgrade to its innovative digital identity and privacy platform, WISeID.com, designed to provide users with enhanced protection against identity theft and increase privacy in today's hyper-connected digital world.

The new generation of WISeID builds upon WISeKey’s tradition of pioneering advanced cybersecurity solutions and introduces a suite of significant improvements to further secure users' digital identities and personal data.

NEW FREE IDENTITY VALIDATION: Now all WISeID users can verify their real identity using the computer or phone webcam to capture an identity document (National ID, Driver License, or Passports of most countries are accepted) and do face recognition.

NEW TYPES OF CERTIFICATES: users can now get digital certificates with different validation levels:

• Free Certificates. All users can get free basic certificates, which only contain the email address and are valid for three months.
• Basic Certificates. Users can activate an optional subscription for basic certificates with a validity of two years.
• Advanced Certificates. This subscription will allow users to get certificates that also contain additional information such as name and country, to provide assurance to other people when sending a mail or signing a document. This service requires users to verify their real identity with our new KYC process.
• Advanced PRO Certificates. These certificates will also contain the company information and are suitable for professional use. This requires fulfilling an organization validation process, done by WISeKey.

NEW DOCUMENT SIGNATURE SERVICE: WISeID users now benefit of a free document signature solution. Users can simply sign a PDF document from their computer or mobile, without having to worry about creating and installing certificates in their devices. Our platform generates automatically, and securely single-use certificates whenever is needed to sign a document. The person that signs up can do it for free, and the only requirement is to have a valid WISeID Account and validate their identity.

NEW CORPORATE SERVICE: Companies willing to provide WISeID services to employees or customers can get a corporate account, which gives administrative access to create users and manage their certificates. Corporate users don’t need to do individual identity verification. Corporate customers can also get WISeSign packages that can be shared by all the users to request signatures.

“Our goal is to make available our new security services to all WISeID users,” said Pedro Fuentes, WISeKey’s Trust Services Manager. “This latest update is a leap forward in that mission. We have strengthened our existing free features and added new premium services that will allow users to protect their digital life.”

Privacy is at the core of the new WISeID. Users now have increased control over their personal information, choosing who they share it with and when. Furthermore, an innovative data anonymization feature ensures user activities cannot be traced back to them, further safeguarding their privacy.

Mr. Fuentes added, "We have always believed in the power of technology to protect and empower individuals in the digital realm. With the new WISeID, we are taking another step in ensuring our users can enjoy the benefits of digital connectivity without compromising their privacy or falling prey to identity theft."

WISeID is now available for both new and existing users. With this latest upgrade, WISeID continues to lead the way in the evolution of digital security, ensuring that digital identities remain secure and private in an increasingly connected world.

Revolutionary AI code assistant expands platform with a single, secure, and managed chat solution, seamlessly integrating into developers’ software development lifecycle

Tabnine, the creators of the industry’s first AI-powered assistant for developers, today announced it is extending its platform with Tabnine Chat, an AI code assistant that writes code and answers questions against organizations’ codebase. Built with security at the forefront, Tabnine Chat combines the latest large language models (LLMs) with codebase familiarity to transform organizations’ entire software development experience and help developers create business outcomes faster. This comes on the heels of Tabnine being highlighted as one of the two leading AI developer tools in the market in Stack Overflow’s 2023 Developer Survey.

While developers have used chat-style interfaces over the past year as generative AI has exploded in popularity, existing solutions lack critical capabilities. They are typically used in a separate web interface, outside of organizations’ integrated development environment (IDE) where developers work day-to-day. Additionally, these chat interfaces are backed by LLMs that introduce significant security and privacy risks due to the models they are trained on, the data collected from the user, and where the AI is hosted.

With the launch of Tabnine Chat, Tabnine now brings the capabilities of chat into a secure and managed solution for organizations. Tabnine Chat allows organizations to train on permissive code only and run isolated, all while leveraging enterprise knowledge. This reflects the next step as Tabnine continues to expand beyond code completion to bolster developer productivity, and deliver on its vision to support developers with AI at every step of the development lifecycle.

“As the tools developers use continue to rapidly evolve, organizations must ensure the solutions their teams rely on not only allow them to be more productive, but operate in a secure way,” said Eran Yahav, CTO of Tabnine. “Innovation at speed requires trust in the tools developers use, especially in enterprises. With Tabnine Chat we continue our commitment to delivering ethical and secure AI, and enabling its use throughout the software development lifecycle.”

Benefits of Tabnine Chat include:

• Understanding and explaining current code: Developers write code and build applications in context and the ability to understand the capabilities and intentions behind complex code changes the velocity for teams and organizations.
• Knowledge proliferation and accessibility: Large organizations can leverage Tabnine Chat to disseminate coding expertise, best practices, and lessons learned from the extensive codebase, making knowledge easily accessible to all developers and enabling new team members to ramp up quickly.
• Quality assurance and code consistency: Tabnine Chat can identify potential code issues, performance bottlenecks, or areas for improvement across the codebase and enable organizations to proactively address issues and enhance the overall quality of the software produced.
• Continuous improvement and innovation: Organizations can extract valuable insights to drive continuous improvement and innovation by identifying emerging coding patterns, suggesting optimizations, and highlighting areas for refactoring or performance enhancements.
• Standardization of coding practices: With Tabnine Chat's personalized recommendations and understanding of the organization's codebase, organizations can establish and enforce standardized coding practices across teams and projects to ensure consistency and maintainability of the codebase.

Former Viant, Google executive to spearhead agency business for independent converged TV advertising platform

Innovid, an independent advertising platform for the delivery, personalization and measurement of converged TV across linear, CTV and digital, today announced the hire of Dave Fahey as Vice President, Agency Partnerships.

In this role, Fahey will be responsible for driving strategic growth for Innovid's agency partnerships and supporting current agency relationships. Specifically, he will help agency holding companies realize significant efficiencies and competitive advantages through performance- from self service ad serving to real-time cross-platform measurement to data-driven personalization at scale- across their client portfolios.

With more than 20 years of experience, Fahey joins Innovid from Viant Technology where he served as Head of Agency Partnerships. He created Viant's Agency Partnerships team, managing the largest global agency clients and respective holding companies and leading the most strategic and high-profile relationships. He also served as a member of Viant's executive team, responsible for P&L, corporate strategy, talent retention, communication, and policies. Prior to Viant, Fahey was Global Agency Lead at Google, building and guiding high-performing teams across the globe. In addition to his new role at Innovid, Fahey serves as Strategic Advisor (GTM) at Quicc, a video content search company.

"In a market heavily focused on efficiency, performance, and scale, agencies are entrusted to make every advertising dollar count for their clients," said Dave Helmreich, Chief Commercial Officer at Innovid. "Throughout his career, Dave has played a pivotal role in shaping strategic agency partnerships globally. With a deep expertise in the digital landscape and an understanding of the ever-evolving technological advancements, he understands how to develop and execute innovative strategies for agencies that maximize both revenue and market share for brands and agencies. His experience will be pivotal for Innovid as our agency relationships continue to grow and we deepen our support of our current agency partners."

"Agencies are at the forefront of helping advertisers navigate today's ever-evolving TV landscape, and their role in marrying creative, technology, and data to drive impactful cross-platform reach and outcomes for their clients cannot be understated," said Fahey. "Innovid is perfectly positioned to support advertising agencies through the delivery, personalization, and measurement of those campaigns, fueled by real-time insights that inform optimizations to meet and exceed client KPIs."