marketing
StackAdapt Introduces In-Platform Economic Impact Measurement to Help Marketers Prove Real-World ROI
StackAdapt (www.stackadapt.com), the leading AI advertising and orchestration platform, today announced the launch of its Economic Impact Report, a self-serve, in-platform measurement solution that enables advertisers to measure and optimize real-world economic outcomes while campaigns are live. By bringing transaction-backed economic impact measurement directly into the media buying workflow...
marketing 3 Aug 2026
70% of listeners act on Wella’s Nioxin audio ads for hair thinning treatment; AI-personalised campaign delivered by Azerion and Digitas
London; 29 July 2026: Wella’s audio advertising campaign for Nioxin Pro Clinical has significantly boosted the product line, which tackles hair thinning and promotes scalp health. Delivered by omnichannel advertising platform Azerion and media agency Digitas, the ads used AI-generated personalised dynamic creatives to make the audio more relevant and noticeable, and more effective at building...
digital marketing 29 Jul 2026
DemandScience Earns 19 G2 Summer 2026 Badges for Business Results, Adoption, and Faster Time-to-Value
DANVERS, Mass., July 27, 2026 — DemandScience, a global leader in Precision Performance Marketing, today announced it earned 19 badges in G2’s Summer 2026 Reports across Enterprise, Mid-Market, Small Business, and regional reports. The honors, based exclusively on verified customer reviews, include Enterprise Leader recognition as well as Best Results, Highest User Adoption, Fastest...
marketing 27 Jul 2026
Sooth, the Predictive Marketing Intelligence Leader, Enters Next Growth Phase with Two Key Hires
NEW YORK, NY (July 22, 2026) — Sooth, the leader in predictive emotional and behavioral intelligence for marketers, today announced David Jenkins as Principal & Managing Partner and Justin Shames as Strategy Director. The duo, who each bring more than 25 years of marketing and agency experience, will be pivotal in guiding Sooth's growth strategy and steering the company's long-term direction...
marketing 23 Jul 2026
DemandScience Unveils a Reimagined Ionic™ for the Post-Platform Era of Performance Marketing
DANVERS, Mass., July 22, 2026 — DemandScience today announced a reimagined Ionic™, an intelligence layer built to help B2B organizations identify their most winnable opportunities, prioritize buying activity, activate coordinated engagement, and connect execution directly to measurable pipeline outcomes.The announcement comes as B2B organizations face a growing challenge: despite unprecedented...
marketing 23 Jul 2026
Sandler Launches First-to-Market Sales Performance Ecosystem to Measure, Coach, and Sustain Excellence Across the Entire Revenue Organization
ANNAPOLIS, MD – July 8, 2026 – Sandler, part of Trilliad’s Sales Performance Solutions service line, and a global leader in sales training and performance improvement, today announced the launch of the Sales Performance Ecosystem, a complete system for defining, measuring, training, and sustaining sales performance across the full revenue lifecycle. The Sales Performance Ecosystem is the...
marketing 13 Jul 2026
Cannes Lions announces Jim Stengel as the inaugural Lions Laureate for Marketing
16 June 2026 - Cannes Lions has named Jim Stengel as the inaugural Lions Laureate for Marketing; a new honour recognising individuals whose vision, influence, and contribution have left an enduring mark on the marketing profession and advanced the role of creative marketing as a driver of business growth.Throughout a distinguished career spanning more than three decades, including seven years as...
marketing 16 Jun 2026
Heading to the World Cup, Brahma shows the world the mystique of Brazilian football in a new film
Campaign recreates historic moments of the Brazilian National Team with appearances by Carlo Ancelotti and Ronaldo to reinforce the belief in the sixth title São Paulo, May 7, 2026 – On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and the mystique of...
marketing 7 May 2026
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