marketing
We Are Social introduces new creator marketing model to combat outdated influencer approaches
A new report shows how brands like KFC, Rexona and Samsung have rapidly evolved their creator marketing strategies LONDON, October 2026: Global socially-led creative agency We Are Social has launched a new report, We Are Social Decodes: The New Creator Operating Model, aimed at helping brands dismantle outdated silos within their creator marketing strategy. With 81% of Gen Z buying on an...
marketing 5 Oct 2026
Beyond Single-Player AI: Opal’s Memory Layer Reins in the "Wild West" of Marketing
Designed to replace isolated prompt windows with enterprise unity, Opal pairs its AI co-pilot, Gem, with a shared brain built for marketing’s multiplayer age. PORTLAND, Ore. - October, 2026: Opal, the connected planning platform for marketers, announced the launch of its Memory Layer, a persistent organizational brain designed to transition enterprise teams from chaotic, isolated AI prompting to...
marketing 5 Oct 2026
OptimizeGEO Surpasses 100 Global Brands across 20 Countries as Michael Kassan Invests in Its Next Phase of Expansion
Fortune 1000 companies turn to OptimizeGEO as a unified platform for brand discovery, media, advertising and commerce in an AI era NEW YORK, Oct. 2026 /PRNewswire/ -- OptimizeGEO, the generative engine optimization (GEO) agentic platform that helps multinational brands measure, manage and improve media and commerce across major AI platforms, today announced it counts more than top 100 global...
marketing 5 Oct 2026
Braze Signs Strategic Collaboration Agreement with AWS to Advance AI-Powered Customer Engagement
SYDNEY, 30 September, 2026 – Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced at Forge, its annual customer conference taking place September 28-30 at Fontainebleau Las Vegas, that it has signed a strategic collaboration agreement (SCA) with Amazon Web Services (AWS) to help brands accelerate innovation and deliver...
marketing 30 Sep 2026
Braze Accelerates AI Innovation, Empowering Marketers to Treat Every Customer Like Their Only Customer
SYDNEY, September 30, 2026 – Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today unveiled three major additions to its AI portfolio, alongside new conversational AI capabilities across messaging channels. Together, they help marketers bring 1:1 decisioning to more customer journeys, automate critical campaign quality assurance, and...
marketing 30 Sep 2026
Swayable Names Jenny Wall Chief Growth Officer and Brian Lawrence Chief Revenue Officer as AI Reshapes Creative Effectiveness
NEW YORK--(BUSINESS WIRE)--Swayable, the causal AI platform used by the world’s leading brands to predict creative impact before campaigns launch, today announced two senior executive appointments: Jenny Wall as Chief Growth Officer and Brian Lawrence as Chief Revenue Officer. Their appointments mark a new phase for Swayable as it shifts from early adoption by data-savvy marketing and campaign...
marketing 24 Sep 2026
Azerion Unifies Its Publisher Supply Business Under Improve Digital, Launching a Full-Circle Solution for Publishers
Amsterdam, UNDER EMBARGO UNTIL 8AM BST, Wednesday 23 September 2026: Azerion, one of Europe's largest digital advertising and entertainment media platforms, today announced the launch of its unified publisher suite under the Improve Digital brand. The move brings together Azerion's supply-side technology and monetization services into a single, full-circle solution for publishers, replacing what...
marketing 24 Sep 2026
UTS partners with Nexon Asia Pacific on $20 Million-Plus Network Modernisation
Sydney: The University of Technology Sydney (UTS) has partnered with Nexon Asia Pacific (Nexon) on a $20 million-plus refresh of the network and Wi-Fi across every UTS campus. The multi-year engagement will support UTS 2030 and position the university for the AI-native generation of students arriving through the end of the decade. Nexon was selected following a competitive open tender featuring...
marketing 18 Sep 2026
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