Heading to the World Cup, Brahma shows the world the mystique of Brazilian football in a new film

São Paulo, May 7, 2026 – On the eve of the 2026 World Cup, Brahma continues its “Tá Liberado Acreditar” (Let Yourself Believe) campaign, a movement inviting Brazilians to reclaim their confidence in the National Team and the mystique of national football. Developed by Africa Creative for the biggest AMBEV brand in Brazil, the new short film starts from a scenario of skepticism regarding the "hexa" to reinforce that, historically, it was precisely in the most improbable moments that Brazil defied the odds and won its five World Cup titles.

A historic partner of the Brazilian National Team and a constant presence in the country's football culture for over a century, Brahma builds the campaign narrative from a current context surrounded by unfavorable statistics: 24 years without a title, a short coaching cycle, and probabilities that, for the first time, do not list Brazil among the primary contenders.

A survey by Genial, facilitated by Quaest, indicates that only 28% of Brazilians claim to believe that Brazil will win the sixth title, reflecting a low-expectation scenario—and it is in this context that the "Tá Liberado Acreditar" concept gains strength.

Filmed in Rio de Janeiro, the movie relies on a nostalgic atmosphere inspired by the 1990s and 2000s—the period when Brazil consolidated its image as one of the world's greatest football powers. The “Brazilcore” aesthetic, present throughout the visual narrative, mixes elements of street culture, the national passion for football, and the aura of the yellow jersey, recovering visual codes that remain globally trending.

The content depicts a Brazilian skeptic who, upon witnessing an improvised match in the streets, is captivated by the mystique of national football and, along with everyone around him, begins to believe in the National Team again. Throughout the narrative, emblematic moments from past editions of the tournament are recalled—unlikely plays, historic dribbles, and moves that marked generations—recreated in a lighthearted way with an aesthetic inspired by street football. These scenes are blended with real footage of historic matches, reinforcing the idea that talent, unpredictability, and the joy of playing have always been part of the identity of Brazilian football. Watch here.

More than revisiting the aesthetic of Brazilian football, the film aims to portray Brazil authentically with its energy, creativity, and irreverence in a narrative built by Brazilians for Brazilians, but one that echoes globally by presenting the essence of the country to the world both on and off the pitch. The recreations of iconic plays in urban settings with the language of street football reinforce this genuine and popular perspective on Brazilian culture. The soundtrack is set to the song “Tamanco no Samba” by Cauby Peixoto, a 60s hit that strengthens the production's nostalgic atmosphere.

The production also features special appearances by Carlo Ancelotti, head coach of the Brazilian National Team, and Ronaldo Nazário, a symbol of Brazil's last world title and a long-time partner of the brand. At the end of the short film, Ancelotti appears making the “Tá Liberado Acreditar” gesture, a reinterpretation of the iconic “number one” gesture immortalized by Ronaldo in historic Brahma campaigns.

“Brazilian football has always had something that numbers cannot explain. We grow in the improbable, transform pressure into creativity, and find unique ways to surprise. This film is born precisely from this provocation: to remember that the mystique of Brazilian football was built when nobody believed. The film is an invitation for the fan to dream together with the National Team again,” says Nicholas Bergantin, co-CCO of Africa Creative.

ABOUT AFRICA CREATIVE:
With over two decades of history, Africa Creative is one of the world's most creative and innovative agencies, managing communications for major national and global brands. Known for transforming ideas into cultural impact and business results, the agency is the only Latin American company in the 2026 Warc Creative 100 Top 10 and ranks among the most awarded agencies in Brazil and globally at the Cannes Lions International Festival of Creativity. The agency also holds the top position in Cenp-Meios' national media buying ranking, reinforcing its stability as a business partner. With creativity at its core and a naturally disruptive profile, it maintains offices in São Paulo and New York, serving as a strategic bridge for Brazilian brands expanding their international presence. For 20 consecutive years, it has led every edition of Scopen's biennial Agency Scope ranking.