DemandScience Unveils a Reimagined Ionic™ for the Post-Platform Era of Performance Marketing
marketing
MTE
Published on : Jul 23, 2026
DANVERS, Mass., July 22, 2026 — DemandScience today announced a reimagined Ionic™, an intelligence layer built to help B2B organizations identify their most winnable opportunities, prioritize buying activity, activate coordinated engagement, and connect execution directly to measurable pipeline outcomes.
The announcement comes as B2B organizations face a growing challenge: despite unprecedented access to data, intent signals, AI tools, and marketing technology, pipeline has become harder to predict.
The Platform Era is Coming to an End
According to DemandScience's 2026 State of Performance Marketing study of 750 senior marketing leaders, 67% of organizations report that dashboards frequently show success even when revenue fails to follow. At the same time, 79% report rising martech costs without corresponding improvements in ROI, while organizations estimate that 25% of marketing spend is wasted on activities that fail to drive business outcomes.
For over a decade, organizations responded to every challenge by adding another platform, dashboard, signal provider, or AI tool. DemandScience calls this hidden cost the Platform Tax: the six-figure investment many organizations make in platforms, integrations, and administration before a single dollar is spent generating demand or driving pipeline.
The Post-Platform Era is about moving beyond disconnected systems toward intelligence that helps teams identify opportunity, prioritize action, and drive measurable outcomes.
"We've spent the last decade adding more platforms and more tools," said Derek Schoettle, CEO of DemandScience. "But more technology hasn't created more confidence. Most marketing teams never wanted another platform to manage. They wanted more pipeline. Somewhere along the way, managing platforms became the job. The organizations that win in the Post-Platform Era will be the ones that partner with providers who handle the intelligence and execution — so marketing teams spend less time managing systems and more time acting on strategy."
Ionic was reimagined for that new reality, providing the intelligence layer organizations need to operate in the Post-Platform Era.
Introducing Ionic: An Intelligence Layer for Performance Marketing
Rather than functioning as another system marketers must configure and manage, Ionic serves as an intelligence layer that continuously analyzes buyer and market signals to help revenue teams identify and prioritize their most winnable opportunities.
The rebuilt Ionic unifies DemandScience's marketing intelligence hub and account-based marketing capabilities. Built on a foundation of more than 247 million verified B2B contacts and 51 billion behavioral, intent, technographic, and market signals, Ionic helps organizations answer three critical questions:
- Where is demand emerging?
- Which accounts are most likely to buy?
- What should we do next?
By combining that intelligence into a single operating layer, Ionic helps organizations focus resources on the opportunities most likely to drive pipeline.
Designed for the Post-Platform Era, Ionic reduces the complexity of fragmented intent, ABM, and activation technologies by unifying intelligence, prioritization, activation, and measurement into a single operating model. Combined with DemandScience's managed execution capabilities, Ionic helps organizations move from insight to action without adding operational complexity.
"Ionic isn’t designed to be another dashboard," said Schoettle. "It’s designed to help teams determine where opportunity exists, identify what's most winnable, and take the right action. The goal is simple: spend less time operating technology and more time driving outcomes."
Across its broader intelligence and activation programs, DemandScience customers have achieved measurable business outcomes, including:
- 417% increase in marketing-influenced pipeline
- 32x pipeline ROI
- 39% shorter sales cycles
As AI reshapes how buyers discover and evaluate vendors, organizations also need visibility into emerging AI-driven discovery channels. DemandScience helps organizations improve discoverability in AI-generated answers and recommendation engines, ensuring they are represented in the responses buyers increasingly rely on.
"As buyers become harder to identify and traditional signals become less reliable, companies need more than visibility," Schoettle added. "They need a way to identify the opportunities they can actually win and execute against them with confidence. That's the role Ionic is designed to play in the Post-Platform Era."
About DemandScience
DemandScience helps B2B organizations identify, prioritize, and activate their most valuable growth opportunities. Through proprietary data, AI-powered intelligence, managed execution, and multi-channel activation, DemandScience enables organizations to transform market intelligence into measurable pipeline outcomes and predictable revenue growth.
