PropellerAds Upgrades NIKO AI Agent Into a Full Campaign Co-Pilot

Limassol, Cyprus, July 29 2026 – PropellerAds, a leading global advertising network, announced a major upgrade to NIKO, its AI-powered campaign agent. The update transforms NIKO from a smart setup assistant into a full campaign co-pilot capable of managing an advertiser's workflow end-to-end, entirely through conversation.

The shift from AI assistants to autonomous marketing systems is already underway: Gartner predicts that by 2028, 60% of brands will use agentic AI to power personalized customer interactions. Yet adoption and execution are two different things. While 87% of marketers now use generative AI in at least one workflow (Salesforce, State of Marketing 2026), only a fraction have embedded it across their day-to-day execution - the gap NIKO is built to close by turning AI from a content helper into a hands-on campaign operator.

Designed to function like a 24/7 account manager, NIKO combines PropellerAds' 15 years of advertising expertise with AI to help advertisers launch campaigns, optimize bids, analyze performance, and answer platform questions in real time.

With the upgrade, NIKO now creates, edits, and monitors campaigns across all PropellerAds formats, including Push Notifications, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic, with no dashboard required. 

Advertisers can set full targeting, including GEO, region, city, OS, device, browser, language, ISP, connection type, and VPN/proxy filtering, configure dayparting schedules, and manage creatives and zone whitelists or blacklists, all directly in chat. The goal is to let advertisers focus on strategy while NIKO takes care of the operational work.

NIKO's recommendation engine has also expanded. It now provides bid and test-budget guidance at any stage, not only during setup, and can pull performance stats, balances, and campaign details on demand. Trained on PropellerAds' full Knowledge Base, NIKO can answer platform questions and recommend strategies tailored to an advertiser's vertical and goals, moving beyond generic AI responses to guidance grounded in the platform itself.

Early results point to a substantial impact on advertiser efficiency. Internal testing shows advertisers using NIKO reach their first campaign draft 11 times faster than through the manual setup flow, and campaigns launched via NIKO have generated 2 to 4 times more revenue than manually configured ones. 

Much of that gain comes from how NIKO works: it walks advertisers through targeting, bidding, and creative decisions conversationally, so advertisers configure campaigns more completely and catch optimization opportunities they would otherwise miss. Advertisers who share more detailed campaign and funnel information see up to 144% more conversions compared to those providing minimal input.

“We didn’t just add features to NIKO - we rebuilt what it means to run a campaign on PropellerAds. Marketers everywhere are trying to figure out how to actually put AI to work, and the response has been telling: a large majority of advertisers who’ve tried the new NIKO come back to it for their next campaign. And that’s before they’ve tapped into everything NIKO can now do,” said Julia Larionova, Head of Marketing at PropellerAds.

The upgraded NIKO is available now to all PropellerAds advertisers at no additional cost.

About PropellerAds

PropellerAds is a global multisource advertising platform founded in 2011, serving media buyers, agencies, and affiliate marketers across more than 195 countries and regions. The platform offers ad formats including Push Notifications, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic, with AI-based optimisation tools including CPA Goal bidding. PropellerAds is a member of IAB Europe and holds ISO/IEC 27001 certification.