Onetag launches the industry’s first AI co-pilot for programmatic media curation | Martech Edge | Best News on Marketing and Technology

Onetag launches the industry’s first AI co-pilot for programmatic media curation

advertising artificial intelligence

MTE

Published on : Jun 11, 2024

Onetag’s first-of-its-kind AI-driven Smart Curation technology helps programmatic buyers turbo-charge campaign performance, scale and addressability

London, UK, 11th June 2024: Leading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs and curation partners more accurately achieve their campaign objectives. 

The Smart Curation platform serves as an advanced integrated media curation suite with two main approaches to innovate programmatic planning and activation - OpenVerified and DealCurate - providing the perfect blend of advanced, easy-to-use AI-driven optimisation solutions. 

OpenVerified is the best approach for open auction buying and provides a unique sell-side algorithmical approach at DSP seat level. A set of optimisation levers enable maximum control and flexibility including MFA filtering and, powered by Sincera metadata, ads-to-content ratio (A2CR) and maximum ads in view.

Onetag’s deal creation solution DealCurate gives users a comprehensive access to campaign planning including a proprietary semantic dataset for granular cookieless contextual targeting. 

The Smart Curation platform drives on average nearly 30% higher CTR and viewability compared with non-curated inventory across the open auction - with semantic data more than doubling CTR for many campaigns. 

The platform addresses significant programmatic advertising challenges: 

  • Eliminates programmatic ad wastage: The OpenVerified AI co-pilot helps customers manage the open marketplace safely and effectively. The easy setup involves activating a single Smart Deal to remove all programmatic wastage and curate the open auction automatically at the DSP seat level.

  • Increases addressability and post-cookie targeting with semantic and first-party data: Access to cookieless data at scale and better user matching to help customers build a marketplace of deals they need with only the impressions they want to buy, and activate these directly in their preferred DSPs 

  • Reduces operational overhead: The DealCurate co-pilot’s ‘Generate with AI’ option for campaign planning provides instant targeting recommendations, and immediately builds the deals and parameters required

  • Removes complexity: Provides a simple and seamless interface, designed to minimise the amount of time and clicks required to manage programmatic deal requirements 

“The Smart Curation platform is one of the first to directly integrate Sincera performance signals, such as A2CR and Max Ads in View into the user workflow. This allows buyers direct control as to how these signals are used in their deals. It’s a massive step forward for transparency and advanced cookieless performance on the Open Internet,” says Mike O’Sullivan, Co-founder at Sincera.

“We are excited to officially launch the Smart Curation platform globally, with its unprecedented efficiency and performance for buyers, data providers and curation partners”, says Daniel Pirchio, Founder and CEO at Onetag. “Being the first platform on the market leveraging AI to co-pilot media curation is a huge milestone for Onetag, and we look forward to our customers using our technology to accelerate and improve their programmatic planning and activation.”

The Smart Curation platform is available to all programmatic buyers, data providers and curation partners at no additional cost.