TikTok is tightening its partner ecosystem—and Diginius just made the cut.

London-based SaaS company Diginius has been awarded a Marketing Technology badge within the TikTok Marketing Partners Program, placing it among a vetted group of companies recognized for building high-performing solutions for TikTok campaign execution, optimization, and measurement.

The designation comes as advertisers push for greater accountability and sophistication from short-form video platforms, where performance is harder to attribute and user journeys are anything but linear.

Why the TikTok badge matters

TikTok’s Marketing Technology category is reserved for partners with proven technical depth and a track record of helping advertisers manage and scale campaigns effectively. For Diginius, the badge validates its role as a technology and strategy provider at a time when TikTok is evolving from an experimental channel into a core line item in enterprise media plans.

As a badged partner, Diginius supports brands with advanced campaign management tools, seamless integration with TikTok’s native products, and strategic guidance designed to turn engagement into measurable business outcomes.

In short: fewer manual workflows, more insight into what’s actually driving performance.

“I see this badge as a true testament to Diginius’s global reach, technical capabilities, and partner relationships,” said Nate Burke, CEO of Diginius. “We’re very excited to help our agency partners grow through TikTok.”

TikTok’s bigger push on measurement

Diginius’ recognition also aligns with TikTok’s broader effort to strengthen how advertisers measure impact across channels. The platform has been investing heavily in attribution, analytics, and modeling tools to address a long-standing concern among marketers: TikTok works, but how it works isn’t always clear.

“The user journey isn’t linear,” said Lorry Destainville, Global Head of Product Partnerships at TikTok. “Media mix models provide a more holistic view of revenue-driving insights.”

That comment reflects a wider industry shift. As cookies disappear and last-click attribution loses relevance, marketers are leaning into media mix modeling (MMM) and incrementality frameworks to understand TikTok’s role alongside search, social, retail media, and connected TV.

TikTok’s strategy is to lean on vetted technology partners like Diginius to help advertisers connect those dots—linking TikTok exposure to downstream outcomes across the broader marketing mix.

A crowded partner landscape—with higher standards

TikTok’s partner ecosystem has grown rapidly, but badges like Marketing Technology signal a more selective phase. Platforms are no longer just looking for integrations; they’re prioritizing partners that can translate data into decisions and scale performance without adding complexity.

For Diginius, the badge positions the company as a trusted intermediary between TikTok’s evolving ad stack and advertisers looking to extract real value from short-form video investments.

It also puts Diginius in direct competition with other martech providers racing to become essential infrastructure for TikTok-first or TikTok-heavy media strategies.

What this means for advertisers

For brands and agencies, the takeaway is less about the badge itself and more about what it enables. Working with a vetted TikTok Marketing Technology Partner can reduce risk, accelerate campaign scaling, and improve confidence in performance insights—especially as TikTok plays a larger role in full-funnel strategies.

As TikTok continues to blur the lines between awareness, consideration, and conversion, partners that combine technology, measurement, and execution are becoming increasingly valuable.

Diginius’ inclusion suggests TikTok sees the company as part of that next phase—where short-form media is no longer a creative experiment, but a measurable, optimizable growth engine.

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