BigID, the category-leading data security and compliance vendor for the cloud and hybrid cloud, announced a pioneering patent for a technology that dramatically enhances the process of data cleansing, curation, and cataloging for AI - receiving the first of its kind patent to automatically identify similar, duplicate, and redundant data based on dynamic document clustering and keyword extraction.

Enterprises today are buried in volumes of data, much of which are repetitive or irrelevant, complicating analysis and skewing AI results. Due to the enormous size and complexity of typical enterprise file shares, organizations often struggle to know what data they have, and accumulate massive amounts of similar, duplicate, and redundant data that can cause problems in analysis, distort results, and cause data distortion and inaccurate results when using AI.

BigID automatically pinpoints similar, duplicate, and redundant data: not only streamlining data management and improving security but also paving the way for more precise and secure AI use by:

• Automatically finding, curating, and cataloging similar datasets
• Improving data hygiene for more accurate data analytics and AI implementation.
• Simplifying the curation of similar and duplicate data for AI training.
• Accelerating data profiling and improving data quality for more accurate and more secure AI use cases, resulting in more accurate AI outcomes.
• Tackling redundant, obsolete, and trivial data automatically.
• Reducing the attack surface and minimizing data storage costs.
• Aiding compliance and accelerating cloud migrations with cleaner data.

In the face of cookie deprecation and measurement challenges, Crealytics has just launched the next evolution of the iCLV Measurement Platform. For eCommerce teams who are tired of spotty customer journey tracking and dubious attribution, the platform calibrates media mix modeling and multi-touch attribution with geo-based incrementality tests, to help marketers measure the true impact of their media investment. 

Crealytics, a leading adtech firm in the retail media and performance marketing industry announced the next evolution of its iCLV Measurement Platform today. ICLV combines incrementality testing, marketing mix modeling, and multi-touch attribution to deliver accurate, privacy-compliant media performance insights.

In an era where cookies are being phased out and traditional measurement approaches are increasingly unreliable, the iCLV platform enables retailers to activate first-party data to optimize ad bidding, allocate media budgets, and understand the true sales impact of their marketing efforts - all within a single integrated solution.

"Retailers have been flying blind when it comes to measuring the effectiveness of their paid media," said Andreas Reiffen, Founder and CEO of Crealytics. "With the iCLV Measurement Platform, we offer a clear line of sight into which marketing activities are truly driving incremental sales, so they can stop wasting ad dollars and start investing in the right channels, tactics, and customer acquisition approaches."

To overcome the flaws of legacy attribution models, the iCLV platform leverages advanced techniques like geo-based incrementality testing to isolate the causal impact of marketing efforts. Its marketing mix models and multi-touch attribution models are calibrated with real-world incrementality data, rather than assumptions.

"The Crealytics iCLV Measurement Platform blends incrementality tests, MMM and MTA in one product. Triangulating these measurement techniques is the gold standard of future-proof marketing measurement and will help businesses better understand the impact of their media investment," said Andrew Covato, Founder Growth by Science. Formerly at Snap, Netflix, Meta, Google.

"The future of marketing analytics is about combining multiple measurement methodologies into a unified, omnichannel view," said Sarah Richter, Director of Measurement Solutions at Crealytics. "With the iCLV platform, we're empowering retailers to see the full picture of their marketing performance, from incrementality tests on the ground up to top-line business results. No more relying on Frankenstein solutions - our integrated platform is a single source of marketing truth."

Key benefits of the iCLV Measurement Platform include:

• iLift: Understand true sales lift through geo-based incrementality tests
• iMMM: Cross-channel insights via incrementality-calibrated marketing mix models
• iMTA: Granular multi-touch attribution powered by incrementality tests
• iActivate: Privacy-safe activation of CRM data to improve algorithmic media buying
• Built for the cookieless world, with no reliance on third-party tracking pixels

The platform has already helped leading retailers boost returns on ad spend through more accurate measurement and optimization.

The "Adobe for Web3" makes building dApps accessible to a wide range of developers, not just those who have expertise with the entire blockchain stack

Cosmology, the tech suite that enables developers to build Web3 apps in the Cosmos ecosystem, has closed its $5M seed round, co-led by Galileo and Lemniscap with participation from Dispersion, Hashkey, Tuesday Capital, the Osmosis Foundation, Chorus One, Informal Systems, and angels including Kevin Lin, Zaki Manian, Leland Lee, and Ethan Beard. As an official part of the Interchain Stack, Cosmology empowers over 2,000 developers to build applications like dYdX, Osmosis, and Celestia. This funding allows Cosmology to support the growth of the interchain, and provide tools that make app development accessible without requiring deep technical blockchain knowledge. 

"Having spent nearly three decades at the intersection of design and technology, I see the potential of Web3 and the need to lower the barriers to development," said Dan Lynch, Founder of Cosmology. "Our mission is to empower a broad range of developers, driving innovation and the shift from Web2 to Web3. We achieve this by enabling builders to swiftly turn their ideas into launched applications, focusing on big-picture concepts rather than the low-level technical details of blockchain."

Cosmology's tools make the development of Web3 applications dramatically simpler for developers throughout the interchain and have been downloaded over 5 million times. They've created tools like Telescope, which generates easy-to-use TypeScript libraries for developers to access the functionality of Cosmos blockchains, and Cosmos Kit, a universal wallet adapter for quickly making apps that easily interact with Cosmos blockchains and wallets.

"Dan's work building developer tooling has led to huge growth in the number of applications being built in Cosmos," said Sunny Aggarwal, Founder of Osmosis. "Cosmology is making app development on the 100+ blockchains in the ecosystem a streamlined, elegant process."

Initially focused on front-end tools, Cosmology is now broadening its scope of services to offer a comprehensive full-stack environment for developers. The team now includes experts in key blockchain technologies like Tendermint, Cosmos SDK, and IBC Protocol, enhancing its suite's capabilities across the board. This expansion gives Cosmology extra bandwidth to support developers from design to deployment, covering everything from user interface design all the way to backend blockchain and smart contract tooling.

"Cosmology is the bedrock underlying everything being built right now in the Cosmos and Celestia ecosystems," said David Feiock, Managing Partner at Galileo. "As an integral part of building application-specific blockchains, Cosmology tools like Telescope materially reduce the complexities for developers allowing for much quicker innovation and iteration cycles, which will be an essential component of this next phase of growth in crypto."

Commenting on the announcement, Roderik van der Graaf, Founder of Lemniscap, said: "To date, the perceived complexity of Web3 has kept many Web2 developers from exploring novel use cases that would enhance their product offerings. Cosmology is playing a pivotal role in enabling developers to incorporate Web3 elements in their applications, while circumventing the steep Web3 learning curve. We're delighted to have co-led this funding round and look forward to supporting Dan and the team in executing a strong growth strategy in 2024 and beyond."

"Dan's experience building and exiting low-code platforms like Brandcast is invaluable in the Web3 space, where building applications can prove daunting," said Pat Gallagher, Managing Partner at Tuesday Capital. "Cosmology is democratizing the digital landscape for businesses and developers alike with an Adobe-style suite of products that lower the barrier to entry, so decentralized application development doesn't require the full-stack expertise that very few software engineers possess."

"In the early days of the internet, the concept of every business having its own website once seemed like a pipe dream. Today, we're at a similar point in time before the brink of a revolution with the Internet of Blockchains. Much like low and no-code platforms transformed Web2, making digital participation accessible to all businesses, I see a future where Web3 is equally open and user-friendly," said Dan Lynch.

As Cosmos becomes an increasingly interwoven mesh of blockchains, Cosmology is at the forefront of enabling developers to build interchain-native applications. This raise helps the team further build out the essential tooling that's making Cosmos one of the most attractive places to build in Web3 today.

Redefines Cross-Channel Engagement for Enterprise Consumer Brands

MessageGears, the leading cross-channel engagement platform for large consumer brands, today announced the integration of its native mobile push SDK and direct data access capabilities. MessageGears is the only customer engagement platform on the market that connects natively to an enterprise brand’s internal data cloud. This approach significantly reduces cost, increases speed, and delivers much richer cross-channel personalization – and that now fully extends to mobile push. 

“At MessageGears, we believe in pushing the boundaries of what's possible in customer engagement," said Roger Barnette, CEO of MessageGears. "Integrating our enhanced push solution with our direct data access is not just an advancement, it's a transformation. It gives brands unprecedented control over their data and offers marketing autonomy in how they use customer data for mobile and cross-channel messaging. Plus, with direct data access, brands will never pay to move, copy, or store behavioral event data. This is a testament to MessageGears' commitment to pioneering solutions that redefine the future of enterprise marketing.”

Key features include:

• Behavioral event data: Provide behavioral event data instantly back to the data warehouse for increased cost saving, speed, and richer personalization.
• Centralized marketing experience: Seamlessly manage and track campaigns across all channels, with advanced personalization and reusable templates, ensuring a streamlined and efficient marketing workflow.
• Code-free personalization: MessageGears’ platform enables marketers to create highly personalized content effortlessly, making sophisticated marketing accessible to everyone.
• Preview with real data: Visualize a campaign’s impact before launch with the real-data preview feature. Test and optimize content using actual customer data, ensuring messages are both relevant and effective.
• Effective content delivery: Deliver marketing messages smoothly and efficiently. MessageGears’ platform ensures high deliverability and engagement, powered by streamlined content creation and targeting capabilities.
• Clear campaign tracking: Gain insights with real-time, detailed campaign tracking. Access comprehensive metrics on engagement, delivery, and performance, enabling informed marketing decisions and strategic optimizations.
• Enhanced customer acquisition and engagement: Elevate customer acquisition strategies by identifying and engaging anonymous visitors. Progressively profile and convert these visitors into known customers, leveraging MessageGears’ sophisticated targeting capabilities.

“Large consumer brands are realizing that harnessing their first-party data at scale to drive contextual and personalized consumer experiences is the future of marketing,” added Barnette. “At MessageGears, we believe in partnership with our enterprise customers to ensure we deliver the most sophisticated marketing technology to drive greater revenue and engagement, control the privacy and security of data, and remove inefficient technologies from their incumbent stack.”

This innovative extension empowers mobile app developers and marketers to set up and manage all dynamic content and personalization logic through one user interface. This makes executing cross-channel campaigns easier and more effective than ever for big B2C organizations that are managing high volumes of data across multiple channels.

Combining the simplicity of web forms with process flow, compute, logic, and API orchestration, Qreli is designed as the Turing Machine for the AI age. Say goodbye to "Thank you, we'll get back to you" when your customers submit a form online. Instead, provide instant results by automatically and intelligently interacting with your customers, your back-office resources, and AI.

Qreli.com launches today, introducing a groundbreaking, free, cloud-based platform that replaces outdated web forms with interactive custom apps for real-time customer interaction. Designed for developers, consultants, entrepreneurs, marketers, and SMBs alike, Qreli removes the need for human review in automated flows, allowing for cost-effective solutions that operate at the speed of the Internet. 

The Qreli Difference: Instant Results Over Delayed Responses

Are you tired of submission forms that lead nowhere fast? The traditional process where data is emailed or sent to a CRM, triggering some form of automation that eventually requires human intervention, is not just outdated it's inefficient. This method, which may seem practical on a small scale, becomes a nightmare as operations expand, bogging down teams in a sluggish process that can hardly keep up with the pace of the internet.

Qreli offers a stark contrast by enabling immediate, dynamic interactions between applications and users. Instead of submitting data into a void and waiting for a response, Qreli allows for the instant fulfillment of prospects and customers' requests. This approach not only streamlines processes but also significantly enhances user satisfaction by providing real-time solutions.

Purpose-Build for Rapid Problem-Solving and Instant Solution Delivery

Combining the simplicity of web forms with process flow, compute, logic, and API orchestration, Qreli is designed as the Turing Machine for the AI age. It rises above the limitations of current automation and no-code solutions by focusing on simplicity, genuine user engagement, and solving complex problems effectively:

• Moving Beyond Trigger-Based Automations: Qreli eliminates the dependency on systems that fail to interact with customers directly, preventing the accumulation of inefficient tasks for humans at scale.
• Simplifying the Complex: Where no-code platforms have become too complex and unfocused, Qreli offers a streamlined solution focused on solving custom and challenging problems without the overhead.
• Eliminating Tedious Coding: With Qreli, the tedious task of dealing with code, interface, and API glue code becomes a thing of the past, allowing for fast and efficient solution building. Additionally, Qreli ensures that AI behaves as intended, offering control over its actions and ensuring it meets users' needs.

Empowering a Wide Range of Users with Tailored Benefits:

• Developers: Prototype with unparalleled speed on any API. Test the app flow, data structure, and logic before diving into code. Qreli empowers you to map and call APIs effortlessly, de-risking large projects by allowing for rapid prototyping and direct iteration with customers. It's the fastest tool for turning your ideas into working prototypes.
• Consultants: Deliver not just strategies but also leave behind apps that drive results for your clients, without the wait or cost associated with hiring developers. Boost your revenue and increase your value proposition.
• Entrepreneurs: Launch your business idea today. Quickly build and deploy your core logic on your website or mobile app with no coding. Test your business model with a real product, using actual data, not just mockups, in minutes.
• Marketers: Design and implement customer experiences, digital transformations, and user interactions with ease and precision. Enjoy powerful tracking to refine strategies and retest to perfection.
• SMBs: Streamline your business processes and achieve seamless results. Integrate and automate your existing systems without the need for developers, creating customized solutions for each customer segment effortlessly. Finally realize the benefit of all your systems working together.

Qreli equips anyone with the power to build and deliver intelligent solutions fast. Whether you're a developer, consultant, entrepreneur, marketer, or running an SMB, Qreli offers the tools to transform your ideas into reality without the technical overhead. By facilitating interactive, intelligent applications, Qreli is not just a tool but a game-changer in how we think about and implement AI and smart technologies in everyday solutions.

Resources offer unparalleled insights into the latest marketing compliance trends, challenges, and solutions

PerformLine, a leading provider of automated marketing compliance solutions, today announced the release of two groundbreaking resources aimed at empowering consumer finance companies to stay ahead in the rapidly evolving regulatory landscape. The Marketing Compliance and Enforcement Actions Quarterly Review and the 2024 State of Marketing Compliance Report provide valuable insights into the latest trends, enforcement actions, and compliance challenges facing the industry.

The Marketing Compliance and Enforcement Actions Quarterly Review offers a detailed analysis of the enforcement actions and compliance trends that have significantly impacted consumer finance companies in the second half of 2023. Some notable insights include:

• 22 finalized public enforcement actions totaling over $230B in fines
• Regulators are focusing their efforts on UDAAP (Unfair, Deceptive, or Abusive Acts or Practices), dark patterns, and third-party risk management
• The most common compliance issues include offer inflation, brand misrepresentation, and misleading language
• 1 in 4 marketing assets monitored by PerformLine were flagged for a potential compliance violation

Complementing the quarterly review, the State of Marketing Compliance Report offers proprietary research on the breadth of marketing compliance programs, concerns, and challenges. Based on a comprehensive survey of compliance and marketing professionals, the report unveils that:

• Compliance teams face significant challenges related to manual processes and resource constraints, impacting their ability to manage compliance tasks efficiently
• There's a correlation between the maturity of compliance programs (automated vs. manual) and the level of confidence in these programs
• Organizations have already or are planning to increase investment in compliance monitoring technology to help solve key challenges

"The marketing landscape for consumer finance brands is more complex than ever, with new channels, technologies and regulations emerging constantly," said Claire Milazzo, VP of Marketing at PerformLine. "Our goal with these resources is to provide organizations with data-driven insights that help them benchmark their programs, anticipate challenges, and implement the right technologies and strategies to enable compliant growth."

These resources are part of PerformLine's commitment to offering comprehensive compliance solutions that assist businesses in navigating the complex regulatory environment effectively. By leveraging PerformLine's in-depth compliance monitoring and industry analysis, consumer finance companies can gain essential insights to maintain compliance and foster growth in a challenging market.

Trust Stamp has received an issuance notification from the US Patent and Trademark Office for a new patent covering its AI-Powered hashing technology that irreversibly transforms biometric and other identity data into a secure identity token

Trust Stamp, the Privacy-First Identity Company^TM announced that that company has received from USPTO an issuance notification for utility patent #11,936,790 covering “Systems and Methods for Enhanced Hash Transforms”. The new patent will be issued on March 19th 2024.

Gareth N. Genner, Trust Stamp’s CEO commented, “The threats from bad actors are multiplying across every market sector and their sophistication is accelerating, therefore, advances in AI-powered defensive technologies are critical in order to ensure that our clients remain protected against all identified attack vectors. We now have nineteen (19) patents issued and another fourteen (14) provisional and pending patents which reflects our substantial long-term investment in research and development together with the quality and dedication of our innovation team.”

Company increases investment in Middle East as rapid digital transformation of the region continues 

Cloudflare, Inc., the leading connectivity cloud company, today announced it is pushing forward with aggressive investment plans in the Middle East furthering its nearly decade-long commitment in the region. The investment includes a new office in Dubai Internet City and growing team focused on partner enablement, innovation, and customer success. The company first invested in the Middle East early in 2015 and has been strategically placing its infrastructure closer to users in the region while building out its team, partnerships, and operations. Cloudflare announced its first office in the Middle East nearly two years ago.

Also today, Cloudflare officially opened a new office in Dubai Internet City, which included a ribbon cutting and remarks from Michelle Zatlyn, Cloudflare’s Co-founder, President, and Chief Operating Officer. Cloudflare’s Dubai-based team, led by Bashar Bashaireh, Head of Middle East Sales, continues to grow in the region, signaling the company’s ongoing commitment to its customers and partners.

“Countries like the UAE and Saudi Arabia rank among the highest worldwide when it comes to access to the Internet, making the region a powerful source of growth and innovation,” said Michelle Zatlyn, Co-founder, President, & COO of Cloudflare. “Increased cybersecurity protection combined with a faster and more reliable Internet is key to unlocking continued growth for businesses. In Q4 2023, Cloudflare blocked an average of 9.5 billion cyber threats in the region per day – another example of the important role we play in protecting the Internet worldwide. With our leading cloud connectivity services, our growing team in the Middle East is committed to supporting our customers and deepening our partnerships locally.”

Cloudflare protects nearly 20% of all websites. In Q4 2023, Cloudflare saw Internet usage in the Middle East grow by more than 20%, while cyber threats increased 31% from the previous quarter. Cloudflare identifies and mitigates attacks across the Middle East while helping to ensure these Internet properties remain accessible and operate fast, even amid attacks.

Today, Cloudflare’s global network spans more than 310 cities in more than 120 countries, including 17 locations across the Middle East such as Dubai, Riyadh, Kuwait, Doha, Amman, Beirut, Baghdad, Jeddah, Muscat, Manama, and Erbil. The company first established data centers in the Middle East nearly a decade ago, and continues to build on its years-long network investment in the region.

Accelerating channel-driven business is also part of Cloudflare’s growth and expansion strategy across the Middle East. Last year Mindware, a leading regional value-added distributor, announced a strategic partnership with Cloudflare to provide sales support, go-to-market programs and after-sales services. Cloudflare also has an increased collaboration with service providers and global partners.

“The pace of digital transformation has rapidly accelerated in recent years, mostly driven by the organizational need to enable a hybrid workplace. Correspondingly, the incidence of cyberthreats has grown and evolved to an extremely high level of sophistication. In response to the needs of our partners and their customers, Mindware has been relentlessly enhancing its cyber security capabilities," said Nicholas Argyrides, Vice President - Gulf at Mindware. "Today Mindware is one of the leading Value Added Distributors in cybersecurity in the Middle East and we are extremely happy with our fruitful collaboration with an industry leader such as Cloudflare in such a dynamic market."

Over the past two years the company has been investing heavily in attracting the best talent in the region across a variety of functions including sales and marketing, technical support, operations and channel. Based on momentum and demand in the region, Cloudflare is forecasting to more than double its headcount in the region over the next two years.

“The Middle East region, characterized by fast-growing and innovation-driven economies that are being fuelled by the digital transformation trend, represents tremendous growth potential for Cloudflare. Cloud adoption has also gained momentum in the region over the last few years, with the essential regulatory frameworks and compliance policies now established, to propel enterprises into the next phase of digital transformation,” said Bashar Bashaireh, Head of Sales for Middle East at Cloudflare. “Cloudflare’s connectivity cloud strategy gives enterprises a unified platform of networking, security, and developer services.”

To support its growing customer base, Cloudflare has team members across the region and aims to double the number of employees over the next couple of years with virtual and hybrid work environments.