News | Marketing Events | Marketing Technologies
GFG image

News

ImageEngine Introduces a Developer Program, Opening the Value of Image-Optimizing CDNs to Developers and Small Businesses

ImageEngine Introduces a Developer Program, Opening the Value of Image-Optimizing CDNs to Developers and Small Businesses

technology 12 Mar 2024

Image CDN lets developers harness – free of charge – its real-time image optimization technology for low-traffic websites to boost web performance. 

ImageEngine, a leading provider in the Image CDN space, is thrilled to announce the launch of a new offering to developers: the new Developer Program is a free alternative to its flagship service. This new tier is designed to empower developers, startups, and small businesses by providing access to state-of-the-art image optimization technology at no cost, as long as usage does not exceed 10GB of monthly bandwidth.

Today, more than ever, website and app performance are crucial for user experience and SEO rankings. Images often constitute the bulk of webpage content, making their optimization essential for speeding up load times and saving bandwidth. With ImageEngine's advanced optimization capabilities, developers can now ensure their applications are faster, more efficient, and environmentally friendly by significantly reducing the data footprint of their images.

The free Developer Program by ImageEngine is not just any offer; it's a testament to the company's commitment to innovation and support for the developer community. By making ImageEngine's technology accessible to a broader audience, ScientiaMobile aims to foster creativity, support emerging businesses, and drive forward the web's evolution towards a faster and more sustainable future.

Krishna Guda, CEO of ImageEngine, commented on the launch: "We're incredibly excited to open up ImageEngine to developers. Our mission has always been to enhance web performance and user experience through superior image optimization technology. By introducing this free Developer Program, we're not just lowering the barrier to entry for up-and-coming businesses and innovators. We're inviting them to join us in making the web a faster, more accessible, and sustainable place for everyone. With ImageEngine, webmasters can effectively boost the user experience of their low-traffic sites at no cost, with the option to move to one of the paid tiers as the popularity of their content increases."

ImageEngine's free Developer Program is available immediately. Interested users can sign up and start optimizing their digital images right away, enjoying benefits such as:

  • Automatic image format conversion based on the end-user's device, ensuring the best balance between quality and file size.
  • Edge server technology that delivers optimized images from close location, improving load times.
  • Easy integration with existing websites and applications, making the transition to optimized images seamless and straightforward.

By offering this new tier, ScientiaMobile reaffirms its dedication to supporting the developer community and making automatic image optimization available to everyone. The company invites developers worldwide to leverage ImageEngine and join in their mission to accelerate the web.

Omnivery announces strategic partnership with Red Sift to strengthen email authentication and security

Omnivery announces strategic partnership with Red Sift to strengthen email authentication and security

email marketing 12 Mar 2024

Collaboration strengthens both company's commitment to delivering cutting-edge email security solutions to the email industry.

Omnivery, a premium hybrid cloud MTA with the best security, privacy, reputation and deliverability for all responsible email senders, is pleased to announce a strategic partnership with Red Sift. The award-winning Red Sift application suite is the only integrated solution that combines four interoperable applications, internet-scale cybersecurity intelligence, and innovative generative AI that puts organizations on a robust path to cyber resilience.This collaboration aims to strengthen both company's commitment to delivering cutting-edge email security solutions to its clients and email industry.

In today's digital landscape, email security is a paramount concern, with phishing attacks and email fraud on the rise. The collaboration with Red Sift positions both companies to lead and advocate, within the email industry, security offerings with robust email authentication mechanisms to protect against phishing, spoofing, and other email-based threats.

Red Sift's expertise in innovative email security solutions, such as Red Sift OnDMARC, aligns seamlessly with Omnivery's commitment to providing cutting-edge and best in class security solutions.

"We are thrilled to partner with Red Sift to further promote security best practices in the email industry including email authentication," said Jakub Olexa, CEO at Omnivery. "A core tenant of Omnivery is security and privacy. Email authentication has always been enforced by us from day one. While we ensure compliance with our own customers, this collaboration allows our customers to seamlessly monitor email authentication with all of their email streams. Simply put, this will help ensure our clients have the highest level of protection against email cyber threats."

Partnering with Red Sift compliments Omnivery's multiple ISO certifications providing peace of mind to customers by continuing to focus on security and privacy.

"We are at an inflection point in security with the influx of generative AI and the signal of where an email really comes from matters more than ever. To protect their businesses, security-forward enterprises are prioritizing email security within their digital landscape and have identified DMARC implementation as a key foundation and pillar of email authentication," said Chuck Swenberg, VP Strategy, Red Sift. "The market for email security and DMARC has evolved immensely over the past few years and the needs and expectations of enterprise customers have simultaneously evolved. We're excited to be partnering with Omnivery to meet and exceed those needs in today's digital age."

This strategic partnership reinforces both company's commitment to providing secure and reliable solutions that address the evolving challenges of the digital landscape. By integrating Red Sift's OnDMARC solution, Omnivery aims to empower its clients with state-of-the-art tools to maintain the integrity of their communication channels.

Elea Digital Data Centers Appoints Fernanda Belchior as New Marketing Director

Elea Digital Data Centers Appoints Fernanda Belchior as New Marketing Director

marketing 12 Mar 2024

The digital infrastructure platform provides sustainable, scalable solutions from the edge to the hyperscale 

Elea Digital Data Centers, a data center infrastructure and colocation platform serving Tier 1 and Tier 2 markets in Brazil, has appointed Fernanda Belchior as its new Marketing Director.

Fernanda Belchior joins the company with over 20 years of marketing and communications experience and a decade of experience in the data center industry, with previous marketing roles at Scala Data Centers and Equinix.

"We're excited to welcome Fernanda Belchior to our executive team at Elea," said Alessandro Lombardi, Elea Digital Data Centers Chairman. "Her extensive background and success spearheading brand-building for major Brazilian companies will be instrumental as we expand our data center footprint across the region."

Reporting to Tito Costa, the company's CRO, Fernanda Belchior will be pivotal in amplifying Elea Digital's mission to deliver secure, sustainable data center infrastructure, enabling Brazil's booming digital economy.

"I'm thrilled to spearhead this next phase of excellence," said Fernanda Belchior. "Elea Digital has constructed outstanding data center infrastructure, and I eagerly anticipate taking it to new heights as we continue powering our customers' digital futures across Brazil."

The appointment supports Elea Digital's commitment to targets linked to a new issuance of sustainability-linked bond debentures, including decreasing water usage, maintaining high energy efficiency, and upholding its pledge to have over 40% of managerial roles held by women. The debentures, valued at R$570 million (USD $117 million), will fund and align its infrastructure growth with ESG goals.

Sprinklr Announces Local Data Hosting Solution in the Kingdom of Saudi Arabia with Google Cloud

Sprinklr Announces Local Data Hosting Solution in the Kingdom of Saudi Arabia with Google Cloud

customer experience management 12 Mar 2024

Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced its continued expansion in the middle eastern market with the launch of a local data hosting solution for the Sprinklr platform in the Kingdom of Saudi Arabia (KSA) hosted on the Google Cloud. Customers now have the option to host data in Saudi Arabia through Sprinklr’s hosting services provider. Sprinklr also provides hosting solutions in the US on Google Cloud. By hosting data in Saudi Arabia, Sprinklr will enable customer compliance with security, privacy, and governance regulations in the region.

“The ability to host data in Saudi Arabia will help Sprinklr continue to rapidly expand our business, deliver a high level of service, and meet the data hosting requirements of our customers in the region,” said Senior Vice President of Growth Markets at Sprinklr, Haitham Elkhatib. “Sprinklr is the first customer experience platform with local hosting in Saudi Arabia on Google Cloud, which we believe provides a clear competitive advantage and makes Sprinklr the customer experience platform of choice for regional leaders working to digitally transform their organizations and unify the front office.”

Sprinklr continues to expand rapidly across key growth markets in the Middle East, Africa, and Asia-Pacific. With a local data hosting solution, customers in Saudi Arabia can now more easily tap into the benefits of Sprinklr’s AI-powered platform, including Sprinklr AI+ with generative AI capabilities for customer service, insights, social media management, and marketing that is built with enterprise-level governance, security, and data privacy.

Abdul Rahman Al Thehaiban, Google Cloud’s Managing Director for Middle East, Turkey and Africa said, “Google Cloud is delighted to partner with Sprinklr in its expansion into the Kingdom of Saudi Arabia. This collaboration, which comes shortly after the integration of the Sprinklr AI+ platform with Google Cloud's Vertex AI, further demonstrates our shared commitment to enabling secure and compliant data solutions. By hosting Sprinklr's unified customer experience platform on Google Cloud, businesses gain access to advanced AI technologies while meeting their data residency requirements.”

Sprinklr recently announced an integration with Google Cloud's Vertex AI, and the ability to seamlessly integrate with new AI offerings helps Sprinklr customers access the latest and most advanced Generative AI technologies. Sprinklr customers will be able to bring their own models from their generative AI partner of choice or create new ones and integrate them with proprietary AI from Sprinklr to drive higher productivity, enable better decision-making, and provide more seamless customer experiences.

As with all of Sprinklr’s data hosting locations, Saudi data hosting will be backed by Sprinklr’s global support teams, technical resources, and sub-processors.

MapleStory Universe and Avalanche signed a strategic partnership to expand the project's blockchain-based game ecosystem

MapleStory Universe and Avalanche signed a strategic partnership to expand the project's blockchain-based game ecosystem

blockchain 12 Mar 2024

MapleStory Universe, a global blockchain project of Nexon Group, has entered a strategic partnership with Avalanche, a smart contracts platform that has the fastest transaction speed among existing layer 1 blockchains.

Avalanche supports a highly scalable app-specific platform called 'Subnet', which provides a smooth gaming experience even through surges of transactions.

Through this partnership, MapleStory Universe plans to utilize Avalanche's 'Subnet' technology to expand its blockchain ecosystem and continue various activities such as technology-related collaborations to build a stable service.

"I cannot imagine a bigger opportunity in Web3 than what MapleStory Universe is doing, and we are honored to partner with MapleStory Universe to steward this IP using the power of Avalanche," said Ed Chang, Head of Gaming at Ava Labs. "We have been extremely impressed with the vision since our first conversation, and the focus on long-term sustainability could easily onboard millions of users on-chain."

"Our partnership with Avalanche will allow us to build a stable and complete blockchain ecosystem, enabling us to securely service various dApps along with MapleStory N to amplify our competitiveness," added Angela Son, Partnership Lead at MapleStory Universe. 

MapleStory Universe plans to release its blockchain-based PC MMOPRG 'MapleStory N' in certain countries within the year, followed by many other tools and applications to come. 

Additionally, MapleStory Universe and Avalanche will hold a joint panel talk at MapleStory Universe's side event on the week of the 2024 Game Developers Conference (GDC) in San Francisco, on March 20th. At this event, Angela Son and Edward Chang will introduce the process of incorporating blockchain into game projects.

DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data

DISQO’s Cross-Media Ad Measurement Now Amplified By Inscape’s Smart TV Viewing Data

technology 12 Mar 2024

DISQO gives advertisers deterministic, silo-free measurement of linear TV, CTV/OTT, digital, and social media, at scale

Brand experience platform DISQO is now connected to Inscape’s automatic content recognition (ACR) TV viewing data, strengthening DISQO’s Brand Lift and Outcomes Lift products that let advertisers measure the cross-media and full-funnel impact of ad campaigns. With DISQO, clients can connect brand metrics like awareness, favorability, and purchase intent to performance outcomes like search, site visits, and shopping – across their whole multimedia campaign.

“Brands often spend more than 90% of their ad budgets on TV and digital, including social media, but have been forced to measure effectiveness in silos. Now, they have an objective way to measure each channel with granularity, and also the synergies between them,” said Armen Adjemian, CEO & Co-Founder, DISQO. “To demonstrate a return on ad spend, advertisers need to measure the brand and performance contributions from every channel, and more importantly, how they all work together to drive growth.”

Inscape is a leading provider of nationally representative, currency-grade smart TV data with more than 23 million opted-in devices. Inscape’s second-by-second ACR technology delivers the speed required for actionability. DISQO can now match members of its opted-in audience to Inscape’s data set to understand who has been exposed to TV advertising (on linear and CTV/OTT) and then accurately measure brand and performance outcomes for advertising campaigns comprehensively - across TV, digital, and social media.

“With device-level viewing data across all inputs, including linear, streaming, and over-the-air (OTA), Inscape has become the go-to source for accurate TV audience intelligence,” said Ken Norcross, Vice President, Data Licensing and Strategy, VIZIO/Inscape. “We share DISQO’s belief that when advertisers lean into scaleable, comprehensive datasets, they can make more informed decisions and effectively execute their business goals.”

To further strengthen its TV measurement, DISQO has also joined forces with EDO, the TV outcomes company. EDO’s proprietary, high-precision CreativeCatalog and extensive BrandTaxonomy solutions enable DISQO to connect and synthesize Inscape’s data. Matching of TV ad exposure to outcomes hinges on having a comprehensive data infrastructure. EDO's data is an essential component to meet this objective.

DISQO’s Lift products are the fastest-growing ad measurement solutions in the market due to its consented, identity-based solutions that don’t rely on cookies. This enables DISQO’s clients to deterministically measure their whole media plans, including digital (desktop, mobile web, app), OTT/CTV, linear TV, radio, print, and OOH.

Fullstory Appoints Jason Wolf as President

Fullstory Appoints Jason Wolf as President

technology 12 Mar 2024

Highly accomplished sales leader brings extensive track record of driving rapid growth for complex global businesses and delivering transformative results for enterprise organizations

Fullstory today announced that it has named Jason Wolf as president. A seasoned technology executive, Wolf has previously served as Chief Revenue Officer (CRO) at Ping Identity and SAP Intelligent Spend Management. In his new role at Fullstory, he will lead the strategic growth and expansion strategy as technology leaders increasingly turn to behavioral data to create better products and experiences that win loyal customers for life. 

“This is an extraordinary moment for Fullstory as enterprise teams rush to use data and AI to create new experiences that empathize with, motivate, and relate to customers like never before,” said Scott Voigt, CEO of Fullstory. “Jason is a fantastic executive who has repeatedly proven that he can inspire and lead large sales teams to drive top-line growth. His enterprise expertise and customer-centricity will help us capitalize on the larger market opportunity and ensure the success of every Fullstory customer.”

As Fullstory president, Wolf will lead sales, customer success, customer support, professional services, partnerships, and revenue operations.

"Fullstory is addressing the enduring business problem of how to delight and win customers for life," said Wolf. “In the race to capture the hearts and minds of customers, Fullstory provides enterprises with the transformative behavioral data and insights required to build exceptional products and digital experiences. I look forward to working alongside Fullstory’s amazing team, partners, and customers to exceed the expectations people hold for the brands they engage with regularly.”

Wolf brings more than twenty years of experience to support Fullstory’s ongoing global growth in behavioral data, digital experience, and enterprise customer success. Prior to joining Fullstory, Wolf served as Ping Identity’s CRO where he led an international team that cemented the company’s position in intelligent identity solutions that make digital experiences both secure and seamless for all users.

Before that, Wolf spent more than 15 years at SAP, where he held several international executive positions, culminating in his role as CRO of SAP with oversight of the Spend Management and Network line of business. His prior positions include Senior Vice President and General Manager of SAP Ariba for the Asia Pacific Japan region, Global Head of Strategic Growth Initiatives for SAP Ariba, and tenured sales leadership roles around the world. Wolf also worked for Pfizer Pharmaceuticals and was a long-time consultant for Ernst and Young.

ReachTV Chooses Edgio to Help Deliver and Monetize Streaming Content to Airports Across North America

ReachTV Chooses Edgio to Help Deliver and Monetize Streaming Content to Airports Across North America

technology 12 Mar 2024

Managed Services, Event Support, Scalable Workflow, and Powerful Tools Enable Expansion and Monetization of Content

Edgio, the platform of choice for speed, security, and simplicity at the edge, today announced that leading airport television network, ReachTV, has selected the company as their media streaming platform. Given that more than 50 percent of ReachTV’s programming comes from live events, they sought a partner that not only had expansive reach and technological expertise, but also had robust live event support to seamlessly deliver its diverse content. Edgio’s Uplynk platform and managed services provide ReachTV the ability to efficiently manage their live and on-demand streaming, while enhancing revenue through integrated, automated tools and a robust service offering. 

With over 2,500 screens in 90+ airports across North America, ReachTV has redefined travel media by delivering a compelling mix of live sports, original content and collaborations with top-tier networks and production partners worldwide. Choosing Edgio enabled ReachTV to move quickly in acquiring crucial broadcast and NFL feeds with high broadcast quality and reliability.

Key Highlights and Benefits

  • By leveraging its consummate live events experience and vast industry connections, Edgio quickly helped ReachTV implement industry-standard workflows to bring their licensed content to their network.
  • Edgio worked with ReachTV to develop a successful operating model that transformed Digital Out of Home (DOOH) into a Connected TV (CTV) experience, enabling ReachTV to navigate the unique content restrictions often present in airports and hotels with Uplynk’s manifest manipulation technology, SmartPlay, to always be “on air” while providing a crucial content control mechanism.
  • The combination of Uplynk’s server-side ad insertion (SSAI) capabilities in SmartPlay, combined with the easy integration of various ad partners, provides ReachTV the flexibility to monetize content effectively.
  • Edgio's Live Event Operations team meshes with ReachTV operations and content partners to ensure live streams are delivered without disruption, while Edgio’s Video Expert Services team creatively evolves managed infrastructure for ReachTV to find efficiencies and explore new business models, including streaming to connected devices and syndicating channels into prestigious hotels such as MGM, Marriott, and Windham.

“Partnering with Edgio has allowed us to focus on our core business with the assurance that our technical integrations and content delivery are in capable hands,” said Lynnwood Bibbens, CEO & Founder of ReachTV. “Beyond the outstanding team support and collaboration, we also benefit from powerful components of Edgio’s Uplynk, including server-side ad insertion, which gives us the ability to better monetize our content.”

   

Page 811 of 1490

REQUEST PROPOSAL