customer engagement
Published on : Mar 12, 2024
MessageGears, the leading cross-channel engagement platform for large consumer brands, today announced the integration of its native mobile push SDK and direct data access capabilities. MessageGears is the only customer engagement platform on the market that connects natively to an enterprise brand’s internal data cloud. This approach significantly reduces cost, increases speed, and delivers much richer cross-channel personalization – and that now fully extends to mobile push.
“At MessageGears, we believe in pushing the boundaries of what's possible in customer engagement," said Roger Barnette, CEO of MessageGears. "Integrating our enhanced push solution with our direct data access is not just an advancement, it's a transformation. It gives brands unprecedented control over their data and offers marketing autonomy in how they use customer data for mobile and cross-channel messaging. Plus, with direct data access, brands will never pay to move, copy, or store behavioral event data. This is a testament to MessageGears' commitment to pioneering solutions that redefine the future of enterprise marketing.”
Key features include:
“Large consumer brands are realizing that harnessing their first-party data at scale to drive contextual and personalized consumer experiences is the future of marketing,” added Barnette. “At MessageGears, we believe in partnership with our enterprise customers to ensure we deliver the most sophisticated marketing technology to drive greater revenue and engagement, control the privacy and security of data, and remove inefficient technologies from their incumbent stack.”
This innovative extension empowers mobile app developers and marketers to set up and manage all dynamic content and personalization logic through one user interface. This makes executing cross-channel campaigns easier and more effective than ever for big B2C organizations that are managing high volumes of data across multiple channels.