Button surpasses $1B in commerce driven per month as Publishers platform fuels unprecedented growth for companies focused on a commerce powered internet

Button announces the launch of Button for Publishers, a groundbreaking solution designed to help publishers maximize revenue from commerce partnerships.

1. Key Features of Button for Publishers:

   - Utilizes patent-pending AI for conversion tuning to identify the best path to purchase for traffic sent to retailers.

   - Seamlessly integrates into existing publisher and retailer relationships without the need for structural changes.

   - Combines AI, reinforcement learning, route optimization, and mobile deep-linking techniques to drive significant lift in conversion rates.

2.  Benefits for Publishers:

   - Increased Revenue: Button for Publishers drives revenue growth by optimizing the conversion path for commerce traffic.

   - Enhanced Customer Experience: By identifying and resolving user experience and attribution issues, publishers can improve customer satisfaction.

   - Seamless Implementation: Publishers can implement Button for Publishers using a low-code approach and monitor performance through existing dashboards.

3. Customer Testimonial:

   - Becca Maier, VP of Commerce at Buzzfeed, highlights the success of implementing Button's solution, citing revenue growth and improved customer experiences. Maier also praises Button's partnership approach and efficient implementation process.

4. Vision of Button CEO:

   - Michael Jaconi, CEO and Co-Founder of Button, emphasizes the company's commitment to supporting the internet of the future, powered by commerce. He sees Button for Publishers as a significant step towards helping publishers drive more value and revenue in the digital landscape.

Button for Publishers represents a groundbreaking solution for publishers seeking to optimize revenue from commerce partnerships. By leveraging AI and route optimization techniques, publishers can improve conversion rates and enhance customer experiences, driving growth in revenue and value.

NIQ Brandbank announces the launch of Content Health+, a product data optimization solution designed to empower brands to excel in the digital marketplace.

1. Challenges in Product Data Quality:

   - Research by NIQ Brandbank reveals that a significant percentage of brands fail to leverage key attributes that are highly searched by consumers. Brands are increasingly required to evaluate the quality of their product information and its alignment with consumer preferences, such as lifestyle, dietary, sustainable, and ethical considerations.

2. Key Features of Content Health+:

   - Content Strengths and Weaknesses Analysis: Brands can assess their content health score and competitor rank to identify areas for improvement.

   - Continuous Improvement: Content Health+ facilitates ongoing enhancements to product content integrity and completeness, enabling brands to optimize additional attributes and improve content effectiveness.

3. Statement from Marsha McGraw:

   - Marsha McGraw, Global Managing Director at NIQ Brandbank, emphasizes the importance of measuring and optimizing product content to enhance the shopper experience. Content Health+ offers actionable insights for brands to optimize their digital shelf presence and drive success.

4. Benefits for Brands:

   - Competitor Comparison: Brands can benchmark their product content against competitors to identify opportunities for improvement and gain a competitive edge.

   - Priority Areas Identification: Content Health+ uses a simple traffic light color scheme to highlight areas of strengths and weaknesses, allowing brands to focus on priority optimization areas.

   - Enhanced Product Matching: The solution facilitates accurate product matching through a combination of imagery and text, ensuring alignment with consumer preferences.

   - Category Leadership: By leveraging actionable insights, brands can establish market standards and position themselves as leaders in their category.

Content Health+ from NIQ Brandbank empowers brands to enhance their product data quality, optimize their digital shelf presence, and drive success in the digital marketplace. With actionable insights and continuous improvement capabilities, brands can achieve category leadership and deliver superior product content to consumers.

SlashNext's 99% detection accuracy is the highest in the market according to independent testing group compared to Abnormal Security and other cloud email security providers 

SlashNext, a pioneer in AI-driven cloud email, mobile, and web messaging security, has unveiled groundbreaking results from a comprehensive evaluation conducted by the Tolly Group. This assessment highlights the unparalleled effectiveness and precision of SlashNext's Cloud Email Security solution in combatting Business Email Compromise (BEC) and advanced phishing threats.

1. Evaluation Methodology: Tolly Group's rigorous assessment compared SlashNext's solution against prominent industry competitors, including Abnormal Security, Mimecast, and Microsoft Defender for Office 365 (E5).

2. Unrivaled Detection Accuracy: SlashNext achieved an extraordinary detection rate of 99%, surpassing competitors by over 20%, particularly excelling in identifying BEC threats.

3. Addressing Evolving Threats: With cybercriminals leveraging generative AI platforms and evolving tactics, SlashNext remains at the forefront, continuously innovating to counter emerging threats.

4. Multi-Vector Protection: The evaluation encompassed various threat vectors, including BEC/text-based, QR code-based, linked-based, and file-based phishing, showcasing SlashNext's versatility and effectiveness.

5. Zero-Hour Threat Defense: SlashNext's in-house generative AI technologies enable real-time detection, eliminating reliance on third-party threat intelligence feeds and ensuring swift identification of zero-hour attacks.

The Tolly Group's evaluation underscores SlashNext's superiority in safeguarding organizations against sophisticated email security threats. With a commitment to innovation and unparalleled detection accuracy, SlashNext remains the trusted choice for thousands of organizations worldwide, providing proactive defense in an ever-evolving threat landscape.

Prove’s solutions can help businesses make their online customer experiences faster, easier and more secure.

Prove, the global frontrunner in digital identity solutions, has announced the availability of its advanced customer experience, identity verification, and authentication solutions on AWS Marketplace. This strategic collaboration empowers businesses to seamlessly access Prove's innovative technologies directly through the AWS platform, enhancing security and trust in online interactions.

1. Enhanced Customer Experience: Prove's solutions on AWS Marketplace enable businesses to achieve up to 79% faster onboarding and a 35% reduction in abandonment rates, addressing the growing demand for seamless and efficient digital interactions.

2. Fraud Mitigation and Revenue Recovery: By leveraging Prove's identity verification solutions, companies can combat identity fraud and reclaim lost revenue, particularly in response to consumer dissatisfaction with cumbersome verification processes.

3. Testimonials of Success: Industry leaders like Bilt Rewards testify to the transformative impact of Prove's technology, citing significant improvements in customer onboarding experiences and pass rates.

4. Mobile-Centric Approach: Prove's innovative approach utilizes consumers' ubiquitous mobile phones for secure identity verification across various channels, ensuring ease of use and robust authentication.

5. Diverse Clientele and Collaborations: Prove's extensive client portfolio, including top financial institutions, retailers, healthcare providers, and insurers, reflects the widespread adoption and trust in its solutions, further reinforced by partnerships with industry giants like Visa, FanDuel, and Experian.

6. Comprehensive Solutions: Prove offers a suite of solutions on AWS Marketplace, including Prove Pre-Fill®, Prove Identity®, Prove Auth®, and Prove Identity Manager℠, catering to diverse business needs and enhancing consumer engagement throughout the identity lifecycle.

The integration of Prove's advanced identity solutions into AWS Marketplace signifies a significant milestone in simplifying and securing digital transactions. With Prove's cutting-edge technologies readily accessible on the AWS platform, businesses can elevate customer experiences, combat fraud, and drive growth in an increasingly digital landscape.

Beefree, a leading provider of no-code email creation solutions, has made a significant move by acquiring Really Good Emails (RGE). This acquisition aims to bridge the gap between email inspiration and creation, providing users with unparalleled access to a vast library of inspiring email designs while bolstering Beefree's commitment to supporting the email community.

1. Amplifying Email Inspiration: The merger with RGE enhances Beefree's offerings by enriching its collection of over 15,000 exceptional email designs from renowned brands, facilitating a seamless transition from inspiration to creation.

2. Empowering Email Creators: Users now have free access to RGE's Pro version, enabling them to create multiple collections and submit new emails effortlessly through a convenient Chrome plugin, paving the way for enhanced creativity and productivity.

3. Seamless Integration: Beefree's user-friendly email builder complements RGE's catalog, allowing users to edit templates inspired by RGE's popular designs with ease, fostering a streamlined workflow for email creation.

4. Shared Vision and Culture: The partnership between Beefree and RGE is rooted in a shared dedication to serving the email community, bolstered by additional financial resources and a mutual commitment to innovation and excellence.

5. Commitment to Community: With Beefree's support, RGE plans to expand its community-focused initiatives, including the Unspam event series, aiming to reach more audiences and provide affordable access while supporting community-driven initiatives like scholarships and travel assistance.

6. Strategic Leadership Transition: RGE co-founders Mike Nelson and Matt Helbig will join Beefree in full-time roles, ensuring a seamless transition and leveraging their expertise to further enhance Beefree's offerings. Meanwhile, advisors Matthew Smith and Matt Cook will continue to support RGE's mission.

Beefree's acquisition of Really Good Emails marks a significant milestone in the evolution of email creation tools, promising users unparalleled access to inspiration and seamless integration for enhanced creativity. With a shared commitment to innovation, community, and excellence, Beefree and RGE are poised to redefine the landscape of email design and creation.

PubMatic, a leading independent technology company in digital advertising, has teamed up with GroupM, WPP’s media investment group, to introduce cohort-based modeling capabilities for advertisers. This groundbreaking partnership utilizes distributed AI via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers while prioritizing privacy-first ad buying.

1. Advanced Targeting Technology: Integrated into PubMatic's SSP, the proprietary technology harnesses impression-level data to generate privacy-compliant audience segments, facilitating sustainable scalability for both buyers and sellers.

2. Addressing Data Evolution: With the deprecation of third-party cookies, PubMatic has proactively invested in alternative signals, ensuring 80% of impressions have viable alternatives. This strategic partnership further bolsters efforts to protect user data and enhance insight-driven advertising.

3. Privacy-Safe Segmentation: Machine learning AI technology safeguards user privacy by driving segmentation without reliance on third-party cookies, empowering publishers to leverage first-party data while preserving user trust.

4. Channel Agnostic Approach: The collaboration extends across various devices and ad formats, including CTV, mobile app, and browser environments, fostering a transparent, privacy-first advertising ecosystem.

5. Industry Perspectives: PubMatic emphasizes the significance of balancing user privacy with value creation for brands and publishers, while GroupM highlights the partnership's efficiency gains and enhanced capabilities for clients.

6. Global Availability: The solution is now accessible in the United States and United Kingdom, offering advertisers a transformative approach to digital advertising.

PubMatic and GroupM's pioneering partnership signifies a paradigm shift in digital advertising, prioritizing privacy, scalability, and effectiveness. By harnessing advanced technology and collaborative efforts, this innovative solution sets a new standard for privacy-first advertising practices, benefiting advertisers, publishers, and users alike.

By analyzing thousands of ON24-powered experiences, ON24 announces financial services benchmarks to help organizations increase client and advisor engagement and results

ON24, a prominent intelligent engagement platform for B2B sales and marketing, has launched its "2024 Financial Services Digital Engagement Benchmarks Report," offering crucial insights into digital engagement trends within the financial services industry. This comprehensive analysis equips marketers with actionable data to enhance engagement with clients, agents, and advisors, ultimately driving business results.

1. Personalization Driving Growth: The report underscores the significance of personalization in driving business growth, revealing an 18% increase in calls-to-action (CTA) engagement since 2022, with personalized CTAs experiencing double the growth rate.

2. Digital-First Strategy Imperative: With clients, agents, and advisors increasingly preferring online channels, the importance of a digital-first engagement strategy is emphasized, signaling a shift in industry dynamics.

3. Surge in Digital Interactions: Client and advisor digital interactions within live webinars have surged, with a 13% increase in interactions per attendee since 2021, reflecting evolving audience preferences.

4. Importance of Anytime, Anywhere Engagement: Audiences' desire for flexible engagement is evident, as on-demand webinar interactions per attendee grew by 15% year-over-year, highlighting the demand for accessible digital experiences.

5. Rise of Digital Education and Certifications: The report identifies a significant uptick in digital certifications per client and advisor, emphasizing the increasing importance of digital formats for continuing education and certifications.

6. Growing Demand for Content and AI: Client, advisor, and agent demand for content is at an all-time high, with content hub views and engagement with on-demand webinars experiencing substantial growth. The need for generative AI to meet this demand is highlighted.

ON24's report illuminates the evolving landscape of digital engagement in the financial services sector, emphasizing the critical role of personalization, digital-first strategies, and AI-powered innovation in driving business success. Marketers equipped with actionable insights can leverage these trends to enhance client relationships, empower advisors, and stay ahead in a rapidly evolving industry landscape.

The custom study highlights the opportunities marketers have to better execute a full-funnel strategy and drive overall business outcomes

LatentView Analytics, in collaboration with Forrester Consulting, has released a comprehensive study titled "Building An Insights-Driven Marketing Engine To Drive Business Growth," shedding light on the adoption and effectiveness of full-funnel marketing strategies among large U.S. B2C and B2B brands. This study aims to empower marketers with actionable insights to optimize their data analytics practices and elevate their marketing strategies.

1. Understanding Full-Funnel Marketing: The study emphasizes the importance of a comprehensive full-funnel marketing approach that caters to the evolving needs of customers throughout the entire lifecycle, from awareness to conversion and retention.

2. Operational Gaps and Challenges: Despite the majority of marketers acknowledging the importance of full-funnel marketing, many struggle to optimize customer value and deliver personalized experiences due to challenges such as fragmented enterprise views of customer data, organizational silos, technology limitations, and inadequate analytical skills.

3. Organizational Alignment: Misalignment in business goals poses a significant challenge for marketers, particularly in industries like technology and financial services, highlighting the need for cohesive organizational strategies and cross-functional collaboration.

4. Insights and Analytics Integration: Only a minority of marketers are effectively integrating analytics across all customer touchpoints to drive business outcomes, with a low adoption rate of predictive analytics and AI for understanding customer behavior and preferences.

5. Path Forward: The study underscores the importance of leveraging data analytics to bridge operational gaps, enhance organizational alignment, and implement predictive analytics and AI-driven strategies to unlock the full potential of full-funnel marketing.

LatentView Analytics and Forrester Consulting's study provides valuable insights into the current landscape of full-funnel marketing strategies, revealing both challenges and opportunities for marketers. By addressing operational gaps, fostering organizational alignment, and embracing advanced analytics technologies, marketers can unlock the power of data-driven insights to drive business growth and deliver personalized customer experiences.