NIQ Brandbank announces the launch of Content Health+, a product data optimization solution designed to empower brands to excel in the digital marketplace.

1. Challenges in Product Data Quality:

   - Research by NIQ Brandbank reveals that a significant percentage of brands fail to leverage key attributes that are highly searched by consumers. Brands are increasingly required to evaluate the quality of their product information and its alignment with consumer preferences, such as lifestyle, dietary, sustainable, and ethical considerations.

2. Key Features of Content Health+:

   - Content Strengths and Weaknesses Analysis: Brands can assess their content health score and competitor rank to identify areas for improvement.

   - Continuous Improvement: Content Health+ facilitates ongoing enhancements to product content integrity and completeness, enabling brands to optimize additional attributes and improve content effectiveness.

3. Statement from Marsha McGraw:

   - Marsha McGraw, Global Managing Director at NIQ Brandbank, emphasizes the importance of measuring and optimizing product content to enhance the shopper experience. Content Health+ offers actionable insights for brands to optimize their digital shelf presence and drive success.

4. Benefits for Brands:

   - Competitor Comparison: Brands can benchmark their product content against competitors to identify opportunities for improvement and gain a competitive edge.

   - Priority Areas Identification: Content Health+ uses a simple traffic light color scheme to highlight areas of strengths and weaknesses, allowing brands to focus on priority optimization areas.

   - Enhanced Product Matching: The solution facilitates accurate product matching through a combination of imagery and text, ensuring alignment with consumer preferences.

   - Category Leadership: By leveraging actionable insights, brands can establish market standards and position themselves as leaders in their category.

Content Health+ from NIQ Brandbank empowers brands to enhance their product data quality, optimize their digital shelf presence, and drive success in the digital marketplace. With actionable insights and continuous improvement capabilities, brands can achieve category leadership and deliver superior product content to consumers.