PubMatic, a leading independent technology company in digital advertising, has teamed up with GroupM, WPP’s media investment group, to introduce cohort-based modeling capabilities for advertisers. This groundbreaking partnership utilizes distributed AI via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers while prioritizing privacy-first ad buying.

1. Advanced Targeting Technology: Integrated into PubMatic's SSP, the proprietary technology harnesses impression-level data to generate privacy-compliant audience segments, facilitating sustainable scalability for both buyers and sellers.

2. Addressing Data Evolution: With the deprecation of third-party cookies, PubMatic has proactively invested in alternative signals, ensuring 80% of impressions have viable alternatives. This strategic partnership further bolsters efforts to protect user data and enhance insight-driven advertising.

3. Privacy-Safe Segmentation: Machine learning AI technology safeguards user privacy by driving segmentation without reliance on third-party cookies, empowering publishers to leverage first-party data while preserving user trust.

4. Channel Agnostic Approach: The collaboration extends across various devices and ad formats, including CTV, mobile app, and browser environments, fostering a transparent, privacy-first advertising ecosystem.

5. Industry Perspectives: PubMatic emphasizes the significance of balancing user privacy with value creation for brands and publishers, while GroupM highlights the partnership's efficiency gains and enhanced capabilities for clients.

6. Global Availability: The solution is now accessible in the United States and United Kingdom, offering advertisers a transformative approach to digital advertising.

PubMatic and GroupM's pioneering partnership signifies a paradigm shift in digital advertising, prioritizing privacy, scalability, and effectiveness. By harnessing advanced technology and collaborative efforts, this innovative solution sets a new standard for privacy-first advertising practices, benefiting advertisers, publishers, and users alike.