Patented software optimizes brands' organic search ranking, boosts traffic by an average of 21%, and reduces paid search costs on Amazon.

DetailPage has announced the issuance of a patent for the ecommerce industry's first "Automated Keyword Identification and AI-assisted Retail Detail Page Keyword Content Engine." This innovative solution is designed to analyze key metrics to optimize product visibility and drive sales for brands on Amazon.

Key Features of the Patent

• Comprehensive Keyword Analysis:

  • Analyzes volume, relevancy, conversion, and seasonality of keywords.
  • Measures the incrementality of "mega keywords" to maximize traffic lift.

• AI-Powered Content Generation:

  • Utilizes patented AI models to generate optimized content while adhering to brand guidelines.
  • Self-optimizing capabilities based on traffic success ensure continuous improvement.

Expert Insights

• Spencer Millerberg, Co-Founder of DetailPage:

  • Highlights the significance of the patent as a milestone for the company.
  • Stresses the need for better optimization of product detail pages, noting that organic search accounts for over 75% of customer traffic.

• Justin Maner, Co-Founder of DetailPage:

  • Emphasizes the financial benefits of improving organic search rankings on Amazon.
  • Shares success stories of clients like Edgewell Personal Care, Dorel Juvenile, and Hormel, who have experienced traffic increases of up to 21% in six months.

Impact on the Ecommerce Industry

• Addressing Optimization Gaps:

  • Less than 7% of product detail pages are currently optimized effectively, leaving significant potential untapped.
  • DetailPage’s solution helps brands identify and position keywords to enhance search traffic and drive sales.

• Client Success Stories:

  • Brands like Jockey and Nestle have benefited from the Retail SEO engine, witnessing substantial increases in organic traffic and reduced paid search costs.

Patent Details

• Patent Information:
  • Filed on December 3, 2023, and granted US Patent No. 12,093,340 on September 17, 2024.

The patent for DetailPage's Automated Keyword Identification and AI-assisted Retail Detail Page Keyword Content Engine represents a significant advancement in ecommerce optimization. By harnessing the power of AI and comprehensive keyword analysis, this innovative solution is poised to transform how brands enhance their visibility and drive sales on platforms like Amazon.