LCP Media, a visual media technology company specializing in virtual tours, photography, and digital media for the rental housing sector. This acquisition strengthens Yardi’s multifamily marketing technology by integrating LCP Media’s expertise into its RentCafe® platform.

Benefits of the Acquisition

• Enhanced Visual Media for Multifamily Housing

  • LCP Media’s solutions will elevate RentCafe® websites with high-quality virtual tours, photography, and interactive content.
  • Helps renters make informed decisions while improving their digital experience.
    
    

• Efficiency for Marketing & Leasing Teams
  

  • Reduces the time spent on tenant engagement by providing visually immersive listings.
  • Strengthens Yardi’s ability to deliver end-to-end marketing solutions.
    
    

Leadership Perspectives

• Wojciech Kalembasa, CEO, LCP Media:

  • Emphasized the shared focus on innovation and customer experience.
  • Stated that the partnership will provide more resources, innovation, and enhanced digital tools.
    
    

• Esther Bonardi, VP, Yardi (REACH by RentCafe):

  • Highlighted Yardi’s commitment to helping renters find homes efficiently.
  • Reinforced the goal of making leasing and marketing processes seamless.

Strategic Impact

• Expanded Digital Media Functionality
  

  • Clients can showcase rental properties more effectively and engagingly.
  • Integrated visual solutions will create a more immersive leasing experience.
    
    

• Commitment to Future Innovation

  • Yardi and LCP Media will continue to develop advanced marketing technologies.
  • The acquisition aligns with Yardi’s long-term vision of improving the rental housing sector’s digital transformation.