BrightEdge, the global leader in AI-driven search and content marketing, has released a new report on DeepSeek, a groundbreaking AI-powered search platform. While DeepSeek is reshaping AI search, Google’s dominance remains unchallenged at 92% market share. The report offers insights into how brands and marketers can adapt to AI-driven search trends.

DeepSeek’s Novel Search Approach

"Think First" Model – Before searching, DeepSeek strategizes on how to find the best answer, unlike traditional AI search engines that retrieve content first, then analyze.

Multi-Source Content Exploration – DeepSeek does not rely on a proprietary index like Google or Perplexity. Instead, it pulls from multiple sources in real time.

Transparent Thinking – DeepSeek shows its reasoning and provides citations, making it more trustworthy than black-box AI models.

DeepSeek acts more like an intelligent research assistant than a traditional search engine, setting a new standard for AI-driven search.

Industry Impact & AI Search Trends

AI search engine referrals are growing, with ChatGPT and Perplexity seeing 17% and 16% monthly increases, respectively.

DeepSeek’s open-source model is already being integrated by Perplexity, and other AI platforms may follow.

Despite AI search advancements, Google’s 92% market share remains untouched. Experts suggest Google could benefit the most by adopting DeepSeek’s innovations.

What This Means for Brands & SEO

SEO remains essential – AI search still relies on content authority & indexing.

Beyond rankings: “Share of Conversation” – Brands must optimize for how AI discovers & references their content.

AI discovery touchpoints matter – Businesses should align content strategies with AI-driven search experiences across industries.

BrightEdge’s full report provides detailed insights for marketers in e-commerce, education, and restaurants to maximize their visibility in AI-powered search.