The Martec Group, a market research and consulting firm headquartered in Royal Oak, Michigan, has announced the promotion of Ken Donaven to Partner, effective March 15, 2025. Donaven, who has been with the firm for 25 years, has played a pivotal role in qualitative and quantitative research, guiding businesses across B2B and B2C sectors with data-driven insights and strategic recommendations.

Ken Donaven’s Career Journey at The Martec Group

Donaven’s career at The Martec Group is marked by steady growth and leadership:

• Joined in 2000 as a research professional.

• Promoted to Project Manager in 2003, leading research initiatives.

• Elevated to Director in 2013, overseeing larger client engagements.

• Became Senior Director in 2023, expanding his influence in market intelligence.

• Now appointed as Partner in 2025, cementing his role in shaping the firm's strategic direction.

A Recognized Leader in Market Research

Throughout his tenure, Donaven has led a wide range of qualitative and quantitative market research studies, including:

• Focus group moderation and in-depth interviews for customer insights.

• Survey design and implementation to uncover market trends.

• Market sizing and competitive analysis to support business strategy.

• Concept testing to refine product development and positioning.

• Pricing research, including the development of Martec’s proprietary Benefit Value Analysis methodology.

His expertise spans multiple B2B verticals, including:

• Industrial markets

• Automotive aftermarket

• Building and construction

• Food and beverage

Leadership Endorsements

Chuck Bean, Partner and CMO of The Martec Group, praised Donaven’s impact:
"Ken exemplifies the best that Martec has to offer. He balances both qualitative and quantitative methodologies, has extensive experience across B2B and B2C markets, and consistently delivers actionable insights for our clients."

In response, Ken Donaven expressed his enthusiasm for the future:
"I am very humbled, proud, and grateful to be part of Martec's senior leadership team. Martec has been like a second family to me for the past 25 years, and I look forward to shaping the firm’s future."

Ken Donaven’s promotion to Partner at The Martec Group reflects his dedication, expertise, and leadership in market research. His ability to blend data-driven insights with strategic vision will further strengthen the firm’s position as a trusted advisor to businesses worldwide.