Webflow has been named a Strong Performer in The Forrester Wave™: Content Management Systems, Q1 2025 report. This recognition underscores a major industry shift—marketing leaders are navigating tighter budgets, AI-driven changes in organic traffic, and inefficient legacy tech stacks while needing to drive more impact than ever before.

Traditional CMS solutions often present challenges:

• Open-source platforms lack flexibility.

• Digital experience platforms (DXPs) are complex and resource-heavy.

• Headless CMS options require substantial developer support.

With businesses replatforming to modern, AI-powered solutions, Webflow is positioning itself as a leader in the space by providing a balance of flexibility, scalability, and ease of use.

Takeaways from Forrester’s Recognition:

1. The Demand for Smarter, More Efficient CMS Solutions

• Companies seek low-maintenance, AI-driven CMS platforms to manage digital experiences without heavy development resources.

• Marketing teams need greater autonomy to update content and iterate on campaigns without bottlenecks.

• Businesses are moving away from rigid, traditional CMS solutions in favor of agile, scalable platforms like Webflow.

2. Why Webflow Stands Out

Webflow’s AI-powered CMS capabilities provide:

• Faster web development through AI-driven automation that enhances design workflows and optimizes site performance.

• More control for marketing teams, allowing them to manage content updates and campaigns independently.

• Greater efficiency for developers, reducing CMS maintenance so they can focus on high-impact work.

• Enterprise-grade scalability and security without unnecessary complexity or vendor lock-in.

3. Enterprise Adoption and Industry Validation

• More than 300,000 teams rely on Webflow for their digital experiences.

• Companies like DocuSign have leveraged Webflow to enhance their brand and website efficiency.

• "With Webflow, we built experiences that not only brought our new brand to life but also redefined how our teams collaborate," said Carla Weis, VP of Brand and Creative at DocuSign.

The Future of CMS: AI-Driven, Flexible, and Scalable

Webflow’s recognition in the Forrester Wave Report reflects a broader industry transformation—businesses are prioritizing AI-powered content management solutions that enhance efficiency and adaptability.

As AI continues to shape the CMS landscape, Webflow is leading the charge with:

• Automated workflows that simplify website management.

• No-code and low-code capabilities for faster execution.

• A developer-friendly ecosystem that integrates seamlessly with existing tech stacks.

Webflow’s recognition as a Strong Performer in Forrester’s CMS Wave Report signals a major shift in how businesses approach content management. With AI-driven automation, scalable infrastructure, and enhanced marketing autonomy, Webflow is setting a new standard for CMS platforms—offering the best of both worlds: power and flexibility without compromise.