The Company directly integrates client data sets into VALID™ to deliver more accurate and holistic representation of conversions following ad exposure on linear TV, streaming and digital channels

VideoAmp, a tech-first media measurement company, has announced its commitment to delivering advanced outcome measurement capabilities for advertisers and publishers across various sectors, including consumer packaged goods (CPG), credit cards, automotive, and pharmaceuticals. The integration of data from multiple outcome providers into its proprietary VALID™ data and tech engine will allow for quicker and more precise insights into conversions following ad exposure on various platforms.

1. Enhancing Measurement Accuracy with VALID™

• Core Functionality: A pivotal element of VALID™ is the VideoAmp Commingled ID Graph, which consolidates online and offline identifiers from multiple sources into a unified graph. This approach acts as the connective tissue linking impressions, audiences, and outcomes.
• Improved Match Rates: By employing multiple datasets, VideoAmp's ID Graph achieves an average of 70% higher measurement match rates compared to single provider ID solutions, significantly enhancing the ability to reach and measure target audiences across different platforms.

2. Unlocking Scalable Outcome Measurement

• Josh Hudgins’ Insights: "These new capabilities unlock scaled outcome measurement for our clients, across verticals...allowing them to maximize the value of their media."
• Integration with Outcome Providers: Partnerships with providers like Affinity Solutions, Circana, Polk Automotive Solutions, PlaceIQ, and PurpleLab enable advertisers to evaluate conversions more accurately based on buying behaviors, thereby informing real-time campaign optimizations.

3. Real-World Success Stories

• CPG Brand Campaign: Earlier this year, a major CPG brand implemented data-driven linear campaigns using VideoAmp Advanced Currency, achieving an impressive +86% conversion rate when leveraging loyalty card data from Circana.
• Pharmaceutical Campaign Success: A leading pharmaceutical brand utilized health claims data from PurpleLab to execute data-driven linear campaigns, resulting in a +50% conversion rate compared to demo campaigns on the same networks.

4. Industry Impacts and Future Directions

• Understanding ROI in TV Advertising: Ted Sweetser, VP of Advertising Partnerships & Strategy at PurpleLab, emphasizes the new era of TV advertising where brands can better measure their investments and understand outcomes.
• Enhanced ROI Measurement: As more brands adopt VideoAmp's advanced capabilities, the role of Chief Marketing Officers (CMOs) will evolve, focusing more on tangible ROI and strategic media planning.

With its expanded advanced outcome measurement capabilities, VideoAmp is positioning itself as a leader in the media measurement landscape. By integrating robust data from various outcome providers, the company is enabling advertisers and publishers to derive actionable insights that drive performance and optimize media investments across multiple channels.

New Third-Party Management capabilities help organizations enhance resilience across the financial sector and operationalize DORA compliance

OneTrust, a leader in responsible data and AI management, has unveiled new capabilities aimed at bolstering resilience within the financial sector and facilitating compliance with the EU's Digital Operational Resilience Act (DORA). Building on its comprehensive Third-Party Management solution, OneTrust now offers pioneering features such as automated creation of DORA "register of information" reports and enhanced screening and compliance data.

1. The Importance of Cyber Resilience in Supply Chains

• Quote from Shiven Patel: "An organization's supply chain can be one of its biggest assets for efficiency and innovation, as well as its most significant obstacle to cyber resiliency."
• The Need for Risk Management Tools: With the rise of global mandates like DORA, organizations require deep visibility into their extended enterprise and efficient tools to manage risk at scale.

2. New Capabilities to Support DORA Compliance

• 4th- and Nth-Party Risk Management: Teams can now automatically identify, link, and assess fourth and nth parties, enabling efficient monitoring of concentration risks and compliance with proportionality requirements.
• Two-Click Register of Information Reporting: Quickly generate comprehensive reports detailing all contractual arrangements regarding ICT services provided by third-party service providers.
• Enhanced Risk and Compliance Data Feeds: Meet due diligence requirements by screening ICT service providers against robust datasets from partners like Dow Jones Risk & Compliance and Security Scorecard.

3. Third-Party Management's Role in DORA Compliance

• End-to-End Risk Management: The Third-Party Management solution empowers organizations to centralize the risk management lifecycle, allowing for a data-centric, risk-based approach to identifying and mitigating risks.
• Cross-Domain Insights for Decision-Making: OneTrust’s platform facilitates alignment among internal teams and supports risk-aware decision-making, ultimately creating a more resilient third-party ecosystem.

4. Preparing for DORA Implementation in January 2025

• Key Requirements Addressed: Third-Party Management assists organizations in meeting DORA’s requirements, which include:
  • Pre-Contract ICT Assessment
  • Inventory, Link, and Report on the ICT supply chain
  • ICT Risk Treatment
  • ICT Lifecycle Management
• Integration with Compliance Automation: The synergy between Third-Party Management and Compliance Automation allows organizations to break down DORA regulatory requirements into actionable and measurable capabilities.

With the introduction of new capabilities designed to enhance resilience and ensure compliance with the EU's DORA, OneTrust is solidifying its position as a leader in third-party risk management. As organizations prepare for the upcoming DORA regulations in January 2025, OneTrust’s comprehensive solutions are vital for fostering a secure and scalable third-party ecosystem.

TickleTrain, the innovative email management platform, has introduced a revolutionary integration of task management features into its Chrome Extension for Gmail. This new capability transforms users' inboxes into comprehensive and user-friendly to-do lists, enhancing the platform's already popular automated email follow-up functionality.

1. Revolutionizing the To-Do List

• Unique Sidebar App: The TickleTrain sidebar app, located next to the Gmail inbox, offers a streamlined view of tasks and emails that need follow-up.
• Seamless Email-to-Task Functionality: Users can effortlessly convert emails into tasks with a single click, making task management intuitive and efficient across both desktop PCs and Mac devices.

2. Insights from the CEO

• Quote from Michael Dickman: "For Gmail users, this is a no-brainer. The sidebar implementation acts like a personal assistant for your inbox."
• Task Management Made Simple: Users can add notes to assigned tasks, share and delegate responsibilities, all without cluttering their inbox. This functionality aims to significantly boost productivity and reduce overwhelm.

3. Effortless Task Management

• Streamlined Process: The new Chrome Extension formalizes the use of inboxes as effective to-do managers, ensuring nothing slips through the cracks in the fast-paced business environment.
• Commitment to Productivity: Dickman emphasizes that TickleTrain is designed to help users stay on top of their tasks, making daily operations smoother and more manageable.

With the introduction of its task management capabilities in the Gmail Chrome Extension, TickleTrain is set to enhance the productivity of users by transforming their inboxes into efficient to-do lists. This innovative feature not only simplifies task management but also empowers users to take control of their workflows without unnecessary clutter.

Copilot Is One of Several New Capabilities for Self Service Users of Clinch's Flight Control Platform That Empowers Advertisers to Achieve Over 80% Faster Speed to Market and Improved Performance KPIs

Clinch, the leader in dynamic ad serving and personalization, has announced the launch of a groundbreaking suite of self-service capabilities designed to redefine the integration of creative and media. At the heart of this update is Flight Control's Copilot, an AI-powered virtual assistant that streamlines campaign workflows, automates processes, and offers insightful recommendations to optimize campaign outcomes.

1. Introducing Flight Control's Copilot

• AI-Powered Assistance: Copilot serves as a virtual team member, guiding users through every step of their campaign workflow with an accessible widget that allows for both typed commands and spoken conversations.
• Integration of Historical Insights: Copilot accesses an advertiser's entire ad serving footprint, providing intelligent recommendations and enriching assets based on unique campaign objectives.

2. Insights from the CEO

• Quote from Oz Etzioni: "Advertisers want the freedom to execute their vision without getting bogged down by complexity."
• Empowerment Through Automation: With Copilot, users gain unprecedented knowledge, efficiency, and speed, effectively commoditizing expertise across all advertising disciplines.

3. New Flight Control Features and Capabilities

• GenAI-Powered Intelligent Strategy Building: Users can feed Copilot campaign objectives to receive a complete strategy build, including audience segmentation and recommended creative assets.
• Knowledge Assistance: Instantly access account details, technical documentation, and best practices through simple prompts.
• Advanced Creative Resizing & API Connectivity: Effortlessly build dynamic creatives with automatic resizing tools and a new Creative Asset API for efficient asset management.
• Enhanced Analytics and Reporting: Customize dashboards to view real-time campaign performance metrics based on various KPIs and objectives.

4. Client Testimonials and Results

• Praise from Clients: Notable clients like Dentsu and Tombras commend Flight Control for its intelligent workflows, achieving an average 80% improvement in speed to market.
• Upcoming Beta Program: The Copilot Beta program is set to open for select clients in Q4 2024, promising to enhance user experience further.

With the introduction of Flight Control's Copilot and its suite of self-service features, Clinch is breaking down traditional barriers that complicate campaign management. Designed for both newcomers and seasoned marketers, these AI-driven enhancements empower users to maximize their campaign effectiveness from day one.

Partnership Drives 3.4X Greater Reach, 2.5X Lower Cost Per Reach, 1.5X Higher Efficiency in Viewable Impressions, and Competitive Cost Per Qualified Visit in VIA Rail Canada (VIA Rail)'s Digital Campaign

Optable, a Software-as-a-Service (SaaS) platform focused on data management, activation, and collaboration within the advertising ecosystem, has announced a strategic partnership with The Globe and Mail and its advertising arm, Globe Media Group. This collaboration aims to enhance advertising effectiveness and revenue strategies, exemplified by a successful campaign with VIA Rail utilizing Optable’s innovative technology.

1. Enhancing Audience Targeting and Revenue Strategies

• Secure Advertising Environment: Optable and Globe Media Group are creating a secure space for advertisers to connect with The Globe’s readership, enabling enhanced audience targeting and engagement.
• Revenue Growth Initiatives: The partnership is focused on identifying opportunities for expanding readership and establishing new partnerships to drive overall revenue growth.

2. VIA Rail Campaign Success

• Data Clean Room Approach: The recent VIA Rail campaign demonstrated the effectiveness of advanced data management and collaboration technology. By utilizing a data clean room, the campaign successfully matched VIA Rail's customer data with The Globe and Mail's subscriber base.
• Targeted Segmentation: VIA Rail targeted specific traveler segments, including Lapsed Travelers, Mid-Week Travelers, and Last 3 Years Travelers, allowing Globe Media Group to craft a bespoke audience strategy.

3. Impressive Campaign Metrics

• 3.4X Greater Reach: The campaign achieved a reach that was 3.4 times greater than the general travel segment.
• 2.5X More Cost-Effective: Cost per unique reach was improved by 2.5 times, showcasing significant efficiency gains.
• 1.5X More Efficient Viewable Impressions: The cost-per-viewable impression was 1.5 times more efficient compared to traditional methods.
• Competitive Cost Per Qualified Visit: The campaign maintained a competitive cost per qualified visit to VIA Rail's website, with engagement rates exceeding expectations.

4. Client Testimonials Highlighting Success

• Insights from Optable's CSO: "Our collaboration with VIA Rail and Globe Media Group showcases the power of combining first-party data with advanced data matching technologies," said Vlad Stesin, CSO of Optable.
• Kabil Rahaman from The Globe and Mail: "Optable's technology has been invaluable in enhancing our data strategy… Their data clean room solution enabled us to securely collaborate with VIA Rail, providing unique insights and developing a highly targeted audience strategy that drove outstanding results."
• Philippe Normand from VIA Rail: "The Globe and Mail's innovative approach, enabled by Optable, significantly boosted our campaign performance."

Optable's partnership with The Globe and Mail demonstrates the transformative potential of data clean room technology in enhancing advertising strategies. By enabling secure data collaboration and precise audience targeting, this partnership not only improved campaign performance for VIA Rail but also showcases new opportunities for data-driven marketing within the travel industry.

ABI Research releases the results of its 2024 Manufacturers' Technology Adoption & Attitudes Survey

Global technology intelligence firm ABI Research has released its 2024 Manufacturers' Technology Adoption & Attitudes Survey, which encompasses insights from 461 manufacturing decision-makers across the United States, Malaysia, and Germany. The resulting report, The State of Technology in the Manufacturing Industry, uncovers real-world attitudes, adoption trends, and key insights that reflect the technological landscape within the manufacturing sector.

1. People-Related Challenges Dominate

• According to the survey, 50% of the top ten challenges faced by manufacturers are related to workforce issues. "Recruiting, retaining, and upskilling staff are among the top challenges manufacturers face today," explains Michael Larner, Distinguished Analyst at ABI Research. The need for skilled individuals to operate and maintain equipment is critical, yet the current workforce is insufficient to meet these demands.

2. Embracing Cloud Technology for Collaboration

• A significant 76% of manufacturers agree that cloud technology can facilitate real-time collaboration among key stakeholders, streamlining supply chain coordination. However, U.S. manufacturers appear less convinced about cloud computing’s ability to enhance efficiency through scalability compared to their German and Malaysian counterparts.

3. Security Concerns and Cyber Risks

• The survey indicates that 74% of manufacturers believe private cellular networks provide the reliability and security essential for smooth manufacturing operations. Notably, while U.S. and Malaysian firms view new tech vulnerabilities, such as those from cloud and AI, as the top cyber risks, German firms are more concerned about data breaches and theft.

4. Generative AI and the Industrial Metaverse

• An impressive 78% of respondents see generative AI as instrumental in quickly identifying production issues. Additionally, 79% believe the industrial metaverse can facilitate new product development, with German and Malaysian firms prioritizing new product design while U.S. firms focus on staff training and upskilling.

5. Collaboration Between IT and OT Departments

• Despite the necessity for collaboration, only 39% of respondents report that their IT and OT teams work together to address challenges. This gap may hinder effective problem-solving and innovation within organizations.

6. Sustainability and Innovation Priorities

• While only 23% of manufacturers in the U.S., 22% in Malaysia, and 18% in Germany prioritize supporting sustainability goals, the need for innovation remains paramount. Furthermore, 17% of manufacturers are considering commercial drone deployments within the next 12 months, reflecting interest in advancing robotics technology.

Innovation is crucial for success in the manufacturing industry, and a robust technology strategy is essential for navigating challenges and seizing opportunities. The findings from ABI Research’s survey provide valuable insights for technology vendors and end-users, equipping them with the necessary knowledge to gain a competitive edge in the rapidly evolving landscape of industrial manufacturing.

Braze, the leading customer engagement platform empowering brands to Be Absolutely Engaging™, is now accepting applications for the fifth cohort of its Tech for an Equitable Future product grant program. This year, Braze has partnered with BET+, a premium streaming entertainment service, to enhance the support offered to underrepresented founders. Applications will be open until January 17, 2025.

1. Empowering Underrepresented Founders

• The Tech for an Equitable Future program aims to assist 20 companies led by underrepresented founders, including Black and women entrepreneurs, by providing 12 months of free access to Braze technology and resources essential for business growth and scalability.

2. BET+ Partnership Enhances Support

• In a first-of-its-kind partnership, BET+ will mentor select participants, offering guidance on customer engagement strategies and access to a branding masterclass. As a Braze customer, BET+ will mentor five program participants and provide free email advertising features in its subscriber campaigns. Jason Harvey, EVP and General Manager of BET+, emphasized the alignment of this partnership with their brand values, aiming to empower under-resourced founders.

3. Addressing Funding Disparities

• The program addresses significant disparities in venture funding, highlighting that in 2023, Black-founded startups received less than 0.5% of the total VC funding available, while women-founded companies garnered only 2.2%. Braze's initiative aims to provide foundational support to these marginalized groups, offering over $900,000 in annualized product value to startups this fiscal year.

4. Program Eligibility and Benefits

• To qualify for the grant, applicants must be located in APAC, EMEA, or North America, have underrepresented founders, be bootstrapped or have less than $30M in VC funding, employ fewer than 100 staff, and possess compatible SDK and resources. Selected businesses will receive:
  • Free access to Braze’s Core package, including platform access, SDKs, APIs, and a comprehensive messaging package.
  • Onboarding services and over 25 hours of educational content.
  • A dedicated Customer Success Manager and access to digital community spaces for networking.

5. Commitment to Diversity and Inclusion

• Rod McLeod, VP of Social Impact at Braze, expressed pride in the evolution of the program, highlighting its role in leveling the playing field for marginalized founders and fostering a more inclusive business environment.

The Tech for an Equitable Future program represents a significant step towards addressing the inequalities faced by underrepresented entrepreneurs in the tech industry. Through the collaboration with BET+ and the provision of resources, Braze is committed to empowering diverse founders to thrive in a competitive landscape.

• New BrazeAI™ agent, codenamed Project Catalyst, will deliver 1:1 customer engagement by rapidly creating, testing, and optimizing thousands of experience variations

• Additional Canvas template and BrazeAI™ assistant features help marketers more easily get started and deliver sophisticated customer experiences

• Enhancements to the Braze Data Platform further make it easier to unify and activate customer data, including new Cloud Data Ingestion integrations with AWS S3 and Microsoft Azure, zero-copy data, automated identity resolution, and enhanced analytics

• Expanded channels to include LINE and RCS Business, and new WhatsApp features such as dynamic images, click tracking, and commerce support

Braze, the premier customer engagement platform, has launched new product innovations at its annual conference, Forge 2024, aimed at empowering marketers to create and optimize personalized, one-to-one experiences. With over a decade of AI advancements, Braze introduces BrazeAI™ features and Project Catalyst, which promises to revolutionize how marketers engage with consumers.

1. Introducing Project Catalyst

• Project Catalyst is a groundbreaking feature set to enter beta in the first half of FY26. This agent synthesizes Braze's AI capabilities, allowing marketers to input high-level guidelines for campaigns, target audiences, and desired outcomes. The agent generates numerous variants for each component of customer journeys—including subject lines, message tones, offers, and timing—tailoring unique experiences for every consumer.

2. Enhanced Marketing Capabilities with BrazeAI™

• The integration of BrazeAI™ capabilities allows marketers to rapidly experiment and refine customer experiences. The technology enables personalized interactions across multiple digital touchpoints, enhancing engagement through a combination of machine-crafted scale and human creativity.

3. New Assistant Features

• Braze also announced two new generative AI assistant features: BrazeAI™ Liquid Assistant (now available) and Message Template Assistant (early access in Q3FY25). These tools enable marketers to create advanced personalization logic and sophisticated message templates using simple plain text prompts, streamlining the campaign creation process.

4. Innovations in Braze Canvas

• The Braze Canvas, a no-code journey orchestration solution, now includes Canvas Templates (generally available), providing a library of pre-built use cases such as onboarding and abandoned cart strategies. This feature significantly simplifies setup, allowing marketers to focus on high-value projects.

5. Data Platform Enhancements for Unified Insights

• The Braze Data Platform is equipped with new Cloud Data Ingestion (CDI) integrations for AWS S3 and Microsoft Azure, facilitating seamless data unification. New capabilities, including automated Identity Resolution and CDI Segments, empower marketers to maintain accurate customer profiles and build audiences efficiently without relying on technical teams.

6. Expanded Reporting and Analytics

• Braze is enhancing its reporting capabilities, offering new custom dashboards and reporting options that make insights more actionable. These tools will be available for early access later this year, supporting marketers in refining their customer engagement strategies.

7. New Global Channel Support

• Braze is also expanding its cross-channel capabilities with support for new messaging platforms such as LINE (available Q3FY25) and enhanced features for WhatsApp. Upcoming support for RCS Business Messaging is also planned, ensuring brands can engage customers effectively across various channels.

With these new innovations, Braze continues to lead the charge in personalized customer engagement. By leveraging AI-driven features and enhanced data capabilities, marketers can create memorable experiences that resonate with consumers and foster brand loyalty.