News

RYA™ Partners with Qrious & Southpaw Insights to Elevate AI-Driven Marketing

RYA™, a leading Creative AI tool for marketers, has announced a strategic partnership with behavioral intelligence experts Qrious Insight and human insights firm Southpaw Insights. This collaboration enhances RYA’s AI-generated campaign ideation by integrating powerful consumer behavioral data with aspirational survey insights. By combining real-world decision-making behaviors with AI-driven...

artificial intelligence 27 Mar 2025

Wistia’s 2025 State of Video Report: AI Reshapes Video Marketing

Wistia, a leading video marketing platform for businesses, has released its 2025 State of Video Report, offering insights from 14 million videos, 100,000 businesses, and a survey of 1,300 professionals. This year’s findings highlight three major trends shaping video marketing: AI’s rapid adoption in video production Shifting engagement and conversion trends Increasing video investments despite...

video advertising 27 Mar 2025

Orange 142 Partners with Tourism Economics to Elevate DMO Marketing ROI

Orange 142, a division of Direct Digital Holdings and a leader in digital marketing for destination marketing organizations (DMOs), has announced a strategic partnership with Tourism Economics, an Oxford Economics company specializing in tourism industry analysis. This collaboration provides DMOs with sophisticated attribution capabilities and economic impact dashboards, allowing them to connect...

digital marketing 27 Mar 2025

The Pedowitz Group Achieves HubSpot Platinum Solutions Partner Status

The Pedowitz Group (TPG), a leader in revenue marketing transformation, has officially reached Platinum-tier status in HubSpot’s Solutions Partner Program. This achievement highlights TPG’s expertise in enterprise CRM and marketing automation migrations, particularly in helping businesses transition from legacy platforms like Salesforce Marketing Cloud and Eloqua to HubSpot. What This Means for...

customer relationship management 27 Mar 2025

Awakened Films Expands Into Social Media Marketing for NJ Businesses

Awakened Films, a renowned New Jersey-based video production company and woman-owned business, is expanding its expertise into social media marketing. With a reputation for emotional storytelling and high-quality visuals, the company now offers strategic social media services to help brands grow their digital presence on platforms like Instagram, TikTok, LinkedIn, and YouTube. Why This Expansion...

marketing 27 Mar 2025

Streaming vs. Social: How Gen Z and Millennials Are Reshaping Entertainment

The entertainment industry is at a turning point. While traditional subscription-based streaming services (SVODs) remain popular, younger audiences—Gen Zs and millennials—are shifting towards free, ad-supported content and social media platforms for their entertainment. According to Deloitte’s 19th Annual Digital Media Trends Survey, rising subscription costs, personalized content on social...

advertising 27 Mar 2025

Influencer Marketing Trends 2025: Authenticity, UGC & Long-Term Growth

Influencer marketing is evolving rapidly, driven by changing consumer behavior and industry dynamics. As digital audiences demand authenticity, brands must rethink their strategies to foster trust, engagement, and long-term partnerships. Julius by Triller has released its highly anticipated ‘Influencer Marketing Report: 2025 Emerging Trends’, identifying four key trends that will define the...

digital marketing 27 Mar 2025

Listrak’s 2025 Cross-Channel Benchmark Report: Key Retail Insights

Listrak, the leading person-first marketing platform for retailers, has released its 2025 Cross-Channel Benchmark Report, offering data-driven insights into evolving retail marketing trends. Analyzing 14 e-commerce verticals, the report highlights a significant rise in email and SMS messaging volume, shifts in consumer engagement strategies, and the growing role of AI-driven intelligence in...

artificial intelligence 27 Mar 2025