• New BrazeAI™ agent, codenamed Project Catalyst, will deliver 1:1 customer engagement by rapidly creating, testing, and optimizing thousands of experience variations

• Additional Canvas template and BrazeAI™ assistant features help marketers more easily get started and deliver sophisticated customer experiences

• Enhancements to the Braze Data Platform further make it easier to unify and activate customer data, including new Cloud Data Ingestion integrations with AWS S3 and Microsoft Azure, zero-copy data, automated identity resolution, and enhanced analytics

• Expanded channels to include LINE and RCS Business, and new WhatsApp features such as dynamic images, click tracking, and commerce support

Braze, the premier customer engagement platform, has launched new product innovations at its annual conference, Forge 2024, aimed at empowering marketers to create and optimize personalized, one-to-one experiences. With over a decade of AI advancements, Braze introduces BrazeAI™ features and Project Catalyst, which promises to revolutionize how marketers engage with consumers.

1. Introducing Project Catalyst

• Project Catalyst is a groundbreaking feature set to enter beta in the first half of FY26. This agent synthesizes Braze's AI capabilities, allowing marketers to input high-level guidelines for campaigns, target audiences, and desired outcomes. The agent generates numerous variants for each component of customer journeys—including subject lines, message tones, offers, and timing—tailoring unique experiences for every consumer.

2. Enhanced Marketing Capabilities with BrazeAI™

• The integration of BrazeAI™ capabilities allows marketers to rapidly experiment and refine customer experiences. The technology enables personalized interactions across multiple digital touchpoints, enhancing engagement through a combination of machine-crafted scale and human creativity.

3. New Assistant Features

• Braze also announced two new generative AI assistant features: BrazeAI™ Liquid Assistant (now available) and Message Template Assistant (early access in Q3FY25). These tools enable marketers to create advanced personalization logic and sophisticated message templates using simple plain text prompts, streamlining the campaign creation process.

4. Innovations in Braze Canvas

• The Braze Canvas, a no-code journey orchestration solution, now includes Canvas Templates (generally available), providing a library of pre-built use cases such as onboarding and abandoned cart strategies. This feature significantly simplifies setup, allowing marketers to focus on high-value projects.

5. Data Platform Enhancements for Unified Insights

• The Braze Data Platform is equipped with new Cloud Data Ingestion (CDI) integrations for AWS S3 and Microsoft Azure, facilitating seamless data unification. New capabilities, including automated Identity Resolution and CDI Segments, empower marketers to maintain accurate customer profiles and build audiences efficiently without relying on technical teams.

6. Expanded Reporting and Analytics

• Braze is enhancing its reporting capabilities, offering new custom dashboards and reporting options that make insights more actionable. These tools will be available for early access later this year, supporting marketers in refining their customer engagement strategies.

7. New Global Channel Support

• Braze is also expanding its cross-channel capabilities with support for new messaging platforms such as LINE (available Q3FY25) and enhanced features for WhatsApp. Upcoming support for RCS Business Messaging is also planned, ensuring brands can engage customers effectively across various channels.

With these new innovations, Braze continues to lead the charge in personalized customer engagement. By leveraging AI-driven features and enhanced data capabilities, marketers can create memorable experiences that resonate with consumers and foster brand loyalty.