News

RRD Launches Iridio: A Unified Marketing Solutions Partner for CMOs

RRD, a leader in marketing and communication solutions, has introduced Iridio, a unified marketing solutions partner designed to address the increasingly complex and fragmented marketing landscape. As brands and CMOs face mounting pressure to streamline their efforts, Iridio offers a composable service stack that ranges from single-channel support to fully integrated marketing campaigns. This...

marketing 22 Apr 2025

2025 U.S. Marketing Budgets: AI Transformation and Shifting Priorities for B2B Marketers

10Fold, a leading B2B Deep Tech integrated PR and digital communications agency, has released its latest report, 2025 U.S. Marketing Budgets Update: The CMO Wake-Up Call. This comprehensive study, based on a survey of 125 U.S.-based B2B marketing executives, uncovers critical insights into how AI and automation are influencing marketing budgets, staffing decisions, and overall performance goals...

digital marketing 22 Apr 2025

The Big Shift 2025: How CTV is Redefining Viewer Engagement

LG Ad Solutions, a global force in connected TV (CTV) and cross-screen advertising, has unveiled its latest annual insights report, “The Big Shift 2025.” Now in its fourth year, the study provides deep insights into changing viewer behaviors, platform engagement trends, and emerging opportunities for advertisers on the largest screen in the home. The connected TV experience is no longer about...

advertising 22 Apr 2025

Net Conversion Named Media AOR for Southeastern Grocers

Southeastern Grocers, LLC (SEG)—the parent company of Winn-Dixie and Harveys Supermarket—has named Net Conversion as its new Media Agency of Record (AOR) following a highly competitive review process. Known for its data-first approach and media innovation, Net Conversion will now lead media planning, buying, analytics, and advanced attribution modeling for SEG. This strategic partnership is...

marketing 22 Apr 2025

OmniScale Media Renews Strategic Communications Role for SC25 and SC26

OmniScale Media, a leading communications agency serving breakthrough technology brands, has announced the extension of its strategic partnership with the SC Conference, the world’s premier event for high-performance computing (HPC), networking, storage, and analysis. This two-year renewal affirms OmniScale’s central role in shaping the event’s narrative and amplifying its global reach...

events 22 Apr 2025

Ignite Visibility Acquires Outliant to Expand Web Development Capabilities

In a move signaling its growing dominance in the digital marketing industry, Ignite Visibility has announced the acquisition of Outliant, a web development and digital marketing agency renowned for its technical capabilities and focus on multi-location businesses. The acquisition is a strategic step to expand Ignite Visibility’s service offerings and accelerate its mission of becoming the leading...

digital marketing 22 Apr 2025

HighLevel Agencies Get Tailored Payment Gateway Support from Gateway Funnel Pros

Gateway Funnel Pros, a leading provider of specialized payment gateway solutions, has unveiled a new suite of services tailored specifically for marketing agencies using HighLevel (also known as GoHighLevel or GHL). Designed to tackle the unique challenges these agencies face with traditional payment processors, the solution provides secure, high-risk-friendly payment processing via seamless...

marketing 22 Apr 2025

Davos Communications Summit 2025: Shaping the Future of Global PR

The World Communications Forum Association (WCFA) successfully hosted the Davos Communications Summit & Awards 2025 on April 10–11 at the Davos Congress Centre in Switzerland. Bringing together nearly 100 senior communication professionals, CEOs, academics, and policy advisors from over 20 countries, the two-day event tackled critical challenges and future trends in public relations, political...

marketing 22 Apr 2025