TripleLift, an innovative ad tech platform, has teamed up with Horizon Media, the largest U.S. media agency and the largest independent globally, to announce a groundbreaking collaboration aimed at achieving net-zero carbon emissions for all Horizon Media buys through TripleLift's inventory. This partnership integrates Scope3 Green Media Products (GMPs) into Horizon's media purchases, aligning with the agency's commitment to sustainability.

• Sustainable Media Growth:

  • Horizon Media is at the forefront of sustainable media growth in the programmatic space, now offering carbon reduction efforts to its clients through TripleLift's green initiatives. This move marks a significant advancement in aligning industry practices with global sustainability goals.

• Integration of Green Media Products:

  • Through its agreement with Scope3 and partnership with Greenplaces, TripleLift is enhancing its commitment to reducing energy waste and carbon emissions associated with programmatic advertising campaigns. This collaboration allows Horizon to access GMP deals that exclude climate-risk inventory from their media buys.

• Carbon Compensation Initiatives:

  • TripleLift and Scope3 are facilitating carbon compensation for Horizon's advertisers by investing in carbon removal projects equal to the carbon released during digital ad generation. This initiative aims to neutralize the carbon footprint associated with media buys, contributing to global sustainability efforts.

Statements from Leadership

• Jean Marc, Senior Vice President, Media Technologies and Sustainability at Horizon Media:

  • "Our collaboration with TripleLift and Scope3 exemplifies Horizon Media's commitment to driving meaningful change within the advertising ecosystem. By integrating green media products into our buys and investing in carbon removal initiatives, we are taking decisive steps to minimize the environmental impact of our clients' campaigns."

• Kate Fiala, Director of Business Development at TripleLift:

  • "The industry has long faced challenges related to efficiency, resulting in unnecessary GHG emissions. We are working tirelessly not only to take responsibility but also to implement new ways to reduce advertising's environmental impact and support sustainable practices."

The Importance of GMP Deals

• Mitigating Emissions Impact:
  • GMP deals help brands reduce the emissions impact of programmatic media by excluding climate-risk inventory and investing in carbon removal projects. This dual approach not only neutralizes a brand's programmatic carbon footprint but also funds essential projects to support global climate goals.

The collaboration between TripleLift and Horizon Media marks a significant step toward integrating sustainability into the advertising ecosystem. By leveraging advancements in programmatic carbon emissions measurement and funding technological innovations, this partnership demonstrates a commitment to making advertising more environmentally friendly and sustainable.

The Video Advertising Bureau (VAB) has released a report titled Disconnect to Reconnect: How Real-Life Shared Experiences Are the Antidote for Social Media Isolation Among Gen Z. The findings highlight a significant trend among Gen Z, who are increasingly turning to real-life shared experiences to counteract the negative emotional impacts of social media.

• Concerns About Social Media:

  • 65% of Gen Z express worries about malware, viruses, buffering, and other issues on social media platforms.
  • 43% often feel annoyed or frustrated with the video ad experience on these platforms. (Source: VAB custom research)

• Preference for Advertising Models:

  • 58% of Gen Z prefer free ad-supported content over paid ad-free options. (Source: VAB analysis of MRI Simmons 2024 August Cord Evolution Study)

• Social Media Distancing:

  • 83% of Gen Z have actively sought to distance themselves from social media. (Source: Harris Poll via EMARKETER)

• Value of Shared Experiences:

  • Gen Z considers TV and streaming essential for fostering shared experiences, with 43% enjoying the quality time spent with friends and family while watching content together. (Source: VAB custom research)

• Positive Impact of Premium Video Content:

  • Engaging with TV, streaming, and cinema creates a positive atmosphere, which significantly influences purchasing behavior. A positive mindset can lead to a 35% increase in purchase intent for products seen advertised. (Source: Hearst, Power of Positivity, 2023)

Expert Commentary

Jason Wiese, Senior VP and Director of Strategic Insights at VAB, emphasized the importance of real-life shared experiences: "To escape the increasingly negative impact of social media on their emotional well-being, Gen Z has been seeking out more real-life shared experiences that create positive and sociable activities. High-quality premium video content profoundly influences Gen Z's mood and behavior, providing brands with a unique opportunity to engage these highly attentive audiences."

The VAB's report reveals a critical shift in Gen Z's media consumption habits, highlighting the value of shared experiences over social media interactions. Brands have a unique opportunity to connect with this demographic through high-quality video content that fosters community and encourages positive emotional engagement.

In a rapidly evolving world focused on efficiency and innovation, Fiona, the groundbreaking voice AI assistant developed by Botzbrain, is redefining how we manage our daily tasks. Designed to simplify both personal and professional lives, Fiona leverages advanced voice recognition and seamless integrations to provide an exceptional user experience.

• Task Management: Fiona can schedule meetings, automate tasks, and execute commands across multiple platforms, making it an indispensable tool for individuals and businesses alike.
• Seamless Integrations: Currently functioning with popular applications like Microsoft Teams, Slack, Google Contacts, Asana, Zoom, and Google Meet, Fiona aims to expand its reach by integrating with 3,000 software applications, including CRMs and ERPs.
• Voice and Text Interaction: Fiona supports both voice commands and text-based communication, adapting to diverse user preferences and environments.

Crowdfunding Campaign

We are excited to announce a $3 million crowdfunding campaign on Indiegogo to enhance Fiona’s features and revolutionize productivity. The funds will be used to:

• Improve Fiona's voice recognition capabilities and AI algorithms.
• Support integrations with a wide range of software applications to boost productivity across various sectors.

Versatility Across Environments

Fiona's powerful capabilities make it suitable for diverse settings, including:

• Offices: Streamline workflows and improve collaboration.
• Restaurants: Automate reservations and manage orders efficiently.
• Hospitals: Assist in scheduling and patient management.
• Educational Institutions: Support teachers and students in organizing tasks and managing schedules.

Exclusive Rewards for Early Backers

As part of our Indiegogo campaign, early backers will enjoy exclusive rewards, including:

• First access to Fiona’s premium features and new software integrations.
• Three months free of all integrated applications and services for a comprehensive experience.

The impact of Fiona on productivity is undeniable. By automating repetitive tasks and enhancing communication, Fiona empowers users to focus on what truly matters—whether it’s growing a business, learning new skills, or spending quality time with family and friends. Join us in revolutionizing productivity and support Fiona’s journey on Indiegogo!

Today, Skai, the leading omnichannel advertising platform specializing in walled garden media, released its Q3 2024 Digital Marketing Quarterly Trends Report. This comprehensive analysis reveals the digital marketing trends that shaped the third quarter of 2024. Retail media, paid search, and paid social all showed positive topline growth, with each channel reacting uniquely to a moderation in ad price inflation.

1. Full-Funnel Growth Strategies:

   • Major walled garden publishers have enhanced customer engagement throughout their journey by leveraging new ad formats.
   • Amazon DSP campaigns saw a 63% increase in upper-funnel spending compared to last year.
   • Google's Performance Max contributed to a 49% year-over-year growth, while Meta's Advantage Shopping Campaigns+ experienced a remarkable 67% growth.

2. Ad Price Inflation Eases:

   • The average cost-per-click (CPC) for retail media rose just 2% YoY, a decline from the 11% increase in Q2.
   • Paid search CPC growth decreased from 9% to 5%, and the cost of social impressions shifted from +3% to -3% YoY.

3. Increased Spending Amidst Adjusted Ad Volumes:

   • Despite a decrease in upward pressure from ad prices, spending grew across all channels:
     • Retail media clicks increased significantly, resulting in a 28% boost in spending YoY.
     • Paid search investment saw a modest 3% growth, even as clicks dipped slightly.
     • Social media compensated for lower prices with a 5% increase in overall spending due to a surge in impressions.

4. Amazon's Prime Day Ad Spend Surpasses Black Friday:

   • The two-day Prime Day event in July attracted more advertising dollars than the entire Thanksgiving to Cyber Monday period last year, leading to a 38% YoY increase in July spending for Amazon and a 34% rise across the retail media channel.

Quotes from Skai

"It's no surprise that retail media spending remains the brightest spot in digital media, as performance continues to scale without hitting diminishing returns," stated Chris Costello, Senior Director of Marketing Research at Skai. "In this additive environment, brands can adapt to pricing changes without sacrificing growth. Advertisers have their houses in order as we approach the critical Q4 holiday season."

The Q3 2024 Digital Marketing Quarterly Trends Report by Skai highlights the resilience and adaptability of digital marketing strategies amidst evolving market conditions. As brands prepare for the upcoming holiday season, understanding these trends will be crucial for maximizing advertising effectiveness.

PurpleLab, a leading healthcare analytics company with one of the largest medical and pharmaceutical claims databases in the US, proudly announces its membership in the Network Advertising Initiative (NAI). As the premier self-regulatory organization dedicated to responsible data collection and use in digital advertising, this membership enhances PurpleLab's commitment to upholding the highest standards of privacy and compliance in healthcare advertising.

1. NAI Membership Benefits:

   • The NAI has been a thought leader in online privacy for over two decades, helping members navigate complex regulations and adopt best practices.
   • With healthcare advertising being the second-largest category in digital ad spend, PurpleLab is positioned to support advertisers through its fully de-identified, HIPAA-compliant, privacy-safe healthcare data analytics platform, HealthNexus.

2. Leadership Insights:

   • Leigh Freund, President and CEO of the NAI, expressed excitement over PurpleLab's membership, stating, “PurpleLab’s dedication to responsibly handling consumer data while prioritizing privacy is commendable. We look forward to collaborating on thoughtful policies that enable the beneficial use of healthcare data while safeguarding consumer privacy.”

3. Growth of PurpleLab’s Advertising Division:

   • In September, PurpleLab introduced Audience Builder, a planning tool for healthcare advertisers and digital media buyers. This tool allows users to create healthcare provider (HCP) and direct-to-consumer (DTC) audiences using claims data without requiring deep healthcare expertise. It is both privacy-safe and HIPAA-compliant, streamlining media planning and audience distribution.

4. Launch of Measurement APIs:

   • This year, PurpleLab also launched a suite of measurement APIs, including Audience Quality, Script Lift, and Script Measurement. These tools provide healthcare advertisers with powerful metrics to assess audience quality and optimize campaign performance, offering actionable insights into patient populations and prescription behaviors.

5. Client Expansion:

   • PurpleLab's rapid growth in 2024 is underscored by the addition of 17 new clients, including five of the largest health agencies and ten top demand-side platforms (DSPs), further cementing its influence in the healthcare advertising sector.

6. Strengthening the Advertising Team:

   • To support this momentum, PurpleLab has expanded its advertising team with the addition of Colin Jacobsen as VP Product, Advertising, and Scott Ronay as VP Sales, Advertising. Their extensive expertise in healthcare data and digital media will bolster PurpleLab’s commitment to innovative, privacy-centric solutions.

"As we continue to develop tools and partnerships that transform healthcare advertising, our membership with the NAI ensures we remain at the forefront of privacy and compliance," said Mark Brosso, Founder and CEO of PurpleLab. "We are committed to growing responsibly and efficiently to meet the evolving needs of our clients in the healthcare advertising sector."

Coveo (TSX: CVO), the leading enterprise AI platform that integrates AI search and generative AI into every point of experience, has officially joined the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This co-sell program connects AWS partners with the AWS Sales organization, enabling software solutions to run on or integrate with AWS, thus driving new business opportunities.

1. Enhanced Access to AI Solutions:

   • "By joining the AWS ISV Accelerate Program, enterprise customers will now have access to our AI experts and industry-leading search, recommendation, and generative answering capabilities," said John Grosshans, Chief Revenue Officer at Coveo. This partnership streamlines the delivery of cutting-edge AI solutions to customers globally through AWS field sellers and simplified transactions in the AWS Marketplace.

2. Over a Decade of AI Innovation:

   • Coveo has spent over ten years innovating in AI, providing enterprises with relevance, personalization, and generative experiences across various applications, including e-commerce, customer service, websites, and workplace solutions. Their AI search, recommendations, and relevance-augmented generative answering ensure secure, scalable access to accurate information.

3. Advancements in Generative AI:

   • The introduction of Retrieval-Augmented Generation (RAG) allows enterprises to enhance large language models (LLMs) with their own data. Coveo's recent launch of the Relevance-Augmented Passage Retrieval API enables businesses to integrate advanced AI retrieval into their LLM applications, ensuring accurate and secure responses based on proprietary knowledge.

4. Benefits of the AWS ISV Accelerate Program:

   • Membership in the AWS ISV Accelerate Program grants Coveo co-sell support, enhancing collaboration with AWS field sellers worldwide. This partnership aims to improve customer outcomes by fostering a mutual commitment between AWS and its partners.

5. High Standards for Membership:

   • To join the AWS ISV Accelerate Program, Coveo underwent a comprehensive evaluation, including architectural and security reviews, to ensure the quality and design of its solutions. The program also assesses proof of customer excellence to validate the successes achieved by Coveo’s enterprise clients across various industry verticals.

Coveo’s participation in the AWS ISV Accelerate Program marks a significant milestone in its mission to provide enterprises with innovative AI solutions. By leveraging the combined strengths of Coveo and AWS, businesses can now access powerful tools for enhancing relevance and personalization in their digital experiences.

Uptempo, the leading enterprise marketing planning platform, has announced new features aimed at empowering global marketing teams to achieve greater impact and return on investment (ROI) from their efforts. These capabilities offer marketing executives detailed insights into working vs. non-working spend and other crucial data points, enhancing visibility, velocity, and agility in the marketing planning and budgeting process. This announcement comes at a time when businesses are increasingly scrutinizing marketing expenditures to drive more efficient growth.

1. Addressing Common Challenges:

   • "Too often, large global marketing teams rely on a single system for planning and budgeting—usually Microsoft Excel," said Scott Ernst, CEO of Uptempo. This reliance leads to significant challenges with campaign execution and accurate reporting. The new features provide marketers with enhanced visibility into their spending, enabling strategic decisions with confidence. Now, every dollar can be tracked to ensure it directly contributes to business outcomes.

2. Bridging Planning and Budgeting:

   • Uptempo addresses the gap between planning and budgeting by improving spend tracking and reconciliation across various marketing tactics. This comprehensive approach helps marketers manage their budgets more effectively.

3. Introducing Multi-Activity Funding:

   • A standout feature of the new update is Multi-Activity Funding, which offers several benefits:
     • Accurate Spend Tracking: Provides detailed insights into expenses at both the campaign and tactic levels, allowing for precise ROI measurement.
     • Easy Reconciliation: Streamlines the matching of budget allocations with invoices and purchase orders, simplifying financial oversight.
     • Enhanced Flexibility: Facilitates splitting agency or contractor invoices across multiple campaigns, accommodating diverse marketing strategies.
     • Strategic Alignment: Ensures that every dollar spent is aligned with business goals through transparent, connected planning and budgeting.

4. Optimizing Marketing Investments:

   • Uptempo's Multi-Activity Funding feature fundamentally transforms how marketers manage their budgets, ensuring that investments are strategically aligned, easily tracked, and fully optimized for better outcomes.

With the introduction of these new features, Uptempo is setting a new standard for how global marketing teams can manage their planning and budgeting processes. By providing greater visibility and control over marketing spend, Uptempo empowers marketers to make informed decisions that drive business success.

Jasper, the world's leading AI marketing platform, has announced a significant evolution in its AI offerings, driven by rapid market growth among enterprises. This latest update features purpose-built AI solutions that expand Jasper's product suite, catering specifically to the needs of marketing teams.

1. Surge in Demand:

   • Jasper has experienced an impressive surge in demand for its AI-powered marketing solutions, with enterprise revenue doubling year over year. The sales team has surpassed quotas for 10 consecutive quarters, now serving nearly 20% of the Fortune 500, including major companies like Prudential, Ulta Beauty, and Wayfair. This growth has helped establish Jasper as the world's largest marketing AI community, boasting 125,000 members and over 850 enterprise customers.

2. Market-Specific Solutions:

   • The growth is attributed to the need for marketing organizations to move away from horizontal AI solutions. Enterprises are increasingly looking for AI technology tailored for marketing-specific challenges, featuring integrated marketing knowledge, multimodal capabilities, and seamless integration with existing systems and processes.
   • David Hoebbel, Director of Research at Cushman & Wakefield, emphasized, "Jasper enables us to customize AI usage to our specific needs, giving our team a competitive advantage."

3. New AI App Library:

   • To enhance support for enterprise customers, Jasper has expanded its product suite to include the AI App Library—a directory of over 80 purpose-built Marketing AI applications designed to accelerate AI adoption and time-to-value for marketers in various roles.
     • For instance, the Ad Campaign App allows digital marketers to build comprehensive paid advertising campaigns across multiple channels, while the Print Ads App ensures brand consistency with optimized creative assets.

4. Marketing Workflow Automation:

   • Jasper has introduced Marketing Workflow Automation technology, enabling enterprises to create AI-powered workflows that enhance productivity and efficiency. This capability allows for end-to-end automation within existing marketing technology systems, leveraging data and application integrations.

5. Staggering Results from Jasper's Marketing Team:

   • A powerful example of this technology in action is Jasper's own marketing team, which utilized Workflow Automation for account-based marketing. By integrating CRM data and data scraped from target company websites, Jasper was able to personalize content at scale for 2,000 priority accounts, achieving remarkable results: a 20x ROI, 11x increase in email click-through rates, and a 4x increase in email response rates.

Jasper's latest feature releases solidify its position as the only AI platform purpose-built for enterprise marketers. With a deep understanding of targeted solutions for each role and flexibility to integrate with existing tech stacks, Jasper continues to lead the way in transforming marketing processes.

Timothy Young, CEO of Jasper, stated, "Our growth shows that we're meeting a real need, and we are just getting started. The new platform capabilities we are introducing are a direct response to what we are hearing from marketing teams using our products."