Uptempo, the leading enterprise marketing planning platform, has announced new features aimed at empowering global marketing teams to achieve greater impact and return on investment (ROI) from their efforts. These capabilities offer marketing executives detailed insights into working vs. non-working spend and other crucial data points, enhancing visibility, velocity, and agility in the marketing planning and budgeting process. This announcement comes at a time when businesses are increasingly scrutinizing marketing expenditures to drive more efficient growth.

1. Addressing Common Challenges:

   • "Too often, large global marketing teams rely on a single system for planning and budgeting—usually Microsoft Excel," said Scott Ernst, CEO of Uptempo. This reliance leads to significant challenges with campaign execution and accurate reporting. The new features provide marketers with enhanced visibility into their spending, enabling strategic decisions with confidence. Now, every dollar can be tracked to ensure it directly contributes to business outcomes.

2. Bridging Planning and Budgeting:

   • Uptempo addresses the gap between planning and budgeting by improving spend tracking and reconciliation across various marketing tactics. This comprehensive approach helps marketers manage their budgets more effectively.

3. Introducing Multi-Activity Funding:

   • A standout feature of the new update is Multi-Activity Funding, which offers several benefits:
     • Accurate Spend Tracking: Provides detailed insights into expenses at both the campaign and tactic levels, allowing for precise ROI measurement.
     • Easy Reconciliation: Streamlines the matching of budget allocations with invoices and purchase orders, simplifying financial oversight.
     • Enhanced Flexibility: Facilitates splitting agency or contractor invoices across multiple campaigns, accommodating diverse marketing strategies.
     • Strategic Alignment: Ensures that every dollar spent is aligned with business goals through transparent, connected planning and budgeting.

4. Optimizing Marketing Investments:

   • Uptempo's Multi-Activity Funding feature fundamentally transforms how marketers manage their budgets, ensuring that investments are strategically aligned, easily tracked, and fully optimized for better outcomes.

With the introduction of these new features, Uptempo is setting a new standard for how global marketing teams can manage their planning and budgeting processes. By providing greater visibility and control over marketing spend, Uptempo empowers marketers to make informed decisions that drive business success.