Jasper, the world's leading AI marketing platform, has announced a significant evolution in its AI offerings, driven by rapid market growth among enterprises. This latest update features purpose-built AI solutions that expand Jasper's product suite, catering specifically to the needs of marketing teams.

1. Surge in Demand:

   • Jasper has experienced an impressive surge in demand for its AI-powered marketing solutions, with enterprise revenue doubling year over year. The sales team has surpassed quotas for 10 consecutive quarters, now serving nearly 20% of the Fortune 500, including major companies like Prudential, Ulta Beauty, and Wayfair. This growth has helped establish Jasper as the world's largest marketing AI community, boasting 125,000 members and over 850 enterprise customers.

2. Market-Specific Solutions:

   • The growth is attributed to the need for marketing organizations to move away from horizontal AI solutions. Enterprises are increasingly looking for AI technology tailored for marketing-specific challenges, featuring integrated marketing knowledge, multimodal capabilities, and seamless integration with existing systems and processes.
   • David Hoebbel, Director of Research at Cushman & Wakefield, emphasized, "Jasper enables us to customize AI usage to our specific needs, giving our team a competitive advantage."

3. New AI App Library:

   • To enhance support for enterprise customers, Jasper has expanded its product suite to include the AI App Library—a directory of over 80 purpose-built Marketing AI applications designed to accelerate AI adoption and time-to-value for marketers in various roles.
     • For instance, the Ad Campaign App allows digital marketers to build comprehensive paid advertising campaigns across multiple channels, while the Print Ads App ensures brand consistency with optimized creative assets.

4. Marketing Workflow Automation:

   • Jasper has introduced Marketing Workflow Automation technology, enabling enterprises to create AI-powered workflows that enhance productivity and efficiency. This capability allows for end-to-end automation within existing marketing technology systems, leveraging data and application integrations.

5. Staggering Results from Jasper's Marketing Team:

   • A powerful example of this technology in action is Jasper's own marketing team, which utilized Workflow Automation for account-based marketing. By integrating CRM data and data scraped from target company websites, Jasper was able to personalize content at scale for 2,000 priority accounts, achieving remarkable results: a 20x ROI, 11x increase in email click-through rates, and a 4x increase in email response rates.

Jasper's latest feature releases solidify its position as the only AI platform purpose-built for enterprise marketers. With a deep understanding of targeted solutions for each role and flexibility to integrate with existing tech stacks, Jasper continues to lead the way in transforming marketing processes.

Timothy Young, CEO of Jasper, stated, "Our growth shows that we're meeting a real need, and we are just getting started. The new platform capabilities we are introducing are a direct response to what we are hearing from marketing teams using our products."