If you’re not in the answer, you’re not in the game. That’s the new SEO reality according to SUSO Digital, which just launched a dedicated AI SEO service aimed at helping brands and agencies land in the responses of large language models (LLMs) like ChatGPT, Perplexity, and Google AI Overviews.

This isn’t a tweak to traditional search strategies—it’s a ground-up rethinking of how SEO works in an AI-first world. With the advent of generative search, where users often never even see traditional search results, SUSO Digital’s new platform is designed to optimize content for the decision layer—the LLM itself.

“AI Search isn't an update; it's a reset,” said Will Bagnall, CEO of SUSO Digital. “If you’re not in an LLM’s answer, you’re not even in the running.”

Beyond Rankings: Targeting the Recommendation Layer

SUSO’s AI SEO solution is built on four key pillars—each designed to influence how LLMs summarize, recommend, and link to brand content.

1. Market Monitoring
SUSO actively tracks how AI models talk about your brand compared to competitors, pulling data from ChatGPT, Perplexity, and Google’s AI Overviews. The goal? Understand your AI reputation footprint.

2. AI-Ready Content Optimisation
Forget keyword stuffing. This is about structuring information the way AI models understand it—clear, well-linked, and semantically rich—so your content gets selected, not ignored.

3. Consistent Content + AI Signals
SUSO publishes new, model-optimized content with built-in signals aimed at LLM ingestion. This helps brands seed answers proactively and stay top-of-mind in model outputs.

4. Analytics & Attribution
Here’s where SUSO gets serious: a proprietary tool that tracks AI visibility—from ChatGPT mentions to AI Overview appearances—and attributes traffic, keyword wins, and branded search lift to those placements.

Real-World Results: AI Traffic That Converts

The performance metrics from early adopters are compelling. One U.S.-based SaaS company working with SUSO captured over 200 direct referral visits from ChatGPT in May 2025 alone and ranked for 681 keywords within Google’s AI Overviews.

These aren’t vanity metrics—they’re early proof points for a shifting paradigm in digital visibility.

White Label Ready: Built for Agencies

Recognizing that agencies are scrambling to stay relevant in the face of AI disruption, SUSO has made the platform fully white-label ready. Agencies can integrate the service seamlessly into their offerings—positioning themselves as ahead of the curve without building in-house AI expertise from scratch.

To sweeten the deal, SUSO invites agencies to join its Partner Club and receive complimentary AI visibility reports for their clients. This serves as both a diagnostic and a sales tool, showing clients what they're missing—and how to fix it.

Why This Matters: SEO Has a New Audience—LLMs

The core insight here is strategic and simple: Google may still index your content, but ChatGPT decides what people see. That means traditional metrics like SERP rankings are no longer the only battleground.

“SEO now extends beyond Google—it’s about what AI says and how often it says it,” Bagnall emphasized.

As generative AI begins to act as a first layer of interpretation and recommendation, influencing that layer becomes the new priority for digital marketers.

This AI SEO service isn’t just a product launch—it’s a signpost for the future of search. And for agencies, waiting on the sidelines might mean becoming invisible—literally.

SUSO Digital

Founded over a decade ago, SUSO Digital has earned a reputation as an elite white-label SEO partner for agencies worldwide. With its latest expansion into AI SEO, the company combines deep SEO expertise with cutting-edge approaches to LLM visibility, content engineering, and attribution modeling—helping brands show up not just in search results, but in the answers themselves.

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