The global marketing activation heavyweight just named Matt Strawn as its new Chief Growth Officer—a strategic hire aimed squarely at accelerating innovation and deepening global brand partnerships in a rapidly evolving martech landscape.

Strawn’s appointment marks a significant step in HH Global’s push for what it calls “sustainable, responsible growth,” but let’s cut through the buzzwords: this is a calculated move to stay competitive in a market where data-driven personalization, automation, and sustainability are rewriting the rules of engagement.

Who Is Matt Strawn?

If the name rings a bell, it’s probably from his decade-long run at Accenture, where he helped build Accenture Interactive—now Accenture Song—into a dominant digital agency network. That group didn’t just grow; it exploded, becoming the fastest-growing business in Accenture history and sitting atop AdAge’s Largest Digital Agency Network rankings for six years straight.

Strawn’s expertise lies in scaling marketing operations, integrating CX with digital tech, and tying strategy to measurable business outcomes. In other words, he doesn’t just talk transformation—he delivers it.

Why It Matters

Marketing services providers are under pressure. Brands want agile, tech-forward partners who can not only execute but innovate. HH Global’s business—centered around marketing execution, procurement, and creative production—depends on staying ahead of those demands. By bringing in a CGO with both the consulting chops and operational rigor of someone like Strawn, HH Global is signaling it’s not content to simply keep pace; it wants to lead.

This comes at a time when traditional agency models are being tested. In-housing trends, tighter marketing budgets, and rising expectations around ESG (Environmental, Social, Governance) responsibilities have created both threat and opportunity. Strawn’s remit is to turn those pressures into strategic advantages—leveraging technology, sustainability, and global scale to win new business and grow existing accounts.

North America in Focus

The San Francisco-based Strawn will report directly to CEO Kristian Elgey, reinforcing HH Global’s executive presence in North America—a market where the company sees considerable room to scale. His addition follows a string of C-suite moves, including the hiring of a new chief HR officer, chief legal officer, and promotion of a chief client officer—suggesting the leadership bench is being deliberately deepened for a more complex era of marketing execution.

“This is more than just a title shuffle,” said Elgey. “Matt brings a global mindset and knows how to operationalize growth. That’s exactly what our clients—and the industry—need right now.”

The Bigger Picture

HH Global isn’t alone in recalibrating for growth amid a shifting martech ecosystem. Rivals like Williams Lea, Tag, and even Deloitte Digital are all leaning harder into tech and sustainability narratives. But HH Global has a particular edge: a reputation for blending creative activation with procurement efficiency—a rare hybrid that’s increasingly appealing to global brands trying to do more with less.

By elevating growth to the C-suite, the company is also echoing a broader B2B trend—one where growth strategy is no longer a function of sales alone but an orchestrated effort spanning tech, talent, data, and culture.

As Strawn himself put it: “True business growth comes from client impact, innovation, and integrity. That’s what drew me to HH Global.”

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