News

Black Clover and Topgolf Expand Retail Media Strategy Through Five-Year Brand Partnership

Topgolf is broadening its brand partnership strategy with a new five-year agreement that positions premium lifestyle apparel company Black Clover USA across its nationwide entertainment venues. The collaboration goes beyond traditional sponsorship, combining branded retail, employee apparel, digital media, and customer engagement into a single marketing ecosystem. The initiative reflects how...

marketing 5 Aug 2026

Zywave Launches Horizon Series to Explore AI and Digital Insurance Distribution

Zywave is expanding its thought leadership efforts with the launch of the Zywave Horizon Thought Leadership Series, a new event platform designed to bring together insurers, brokers, wholesalers, and technology providers to examine the future of insurance distribution. The inaugural 2026 program combines the Digital Distribution Conference with a new AI Exchange, reflecting the growing role of...

marketing 4 Aug 2026

CINC Expands Follow Up Boss Integration With AI Lead Nurture and CRM Automation

Real estate technology provider CINC has expanded its integration with Follow Up Boss, enabling agents to manage lead generation, AI-powered customer engagement, property searches, and CRM workflows from a more unified platform. The enhancement reflects a broader shift toward connected real estate technology stacks that combine marketing automation, behavioral intelligence, and AI-driven lead...

marketing 4 Aug 2026

SenesTech Doubles Subscriber Base as E-Commerce Strategy Accelerates

SenesTech is seeing early momentum from its digital commerce strategy after more than doubling its active subscription customer base during the second quarter of 2026. The growth reflects a broader enterprise trend toward recurring revenue models, where subscriptions, direct-to-consumer (DTC) channels, and digital marketing are becoming central to long-term customer retention and revenue...

marketing 4 Aug 2026

Jasper Expands Executive Team as Enterprise AI Marketing Strategy Evolves

AI marketing platform Jasper has strengthened its executive leadership with the promotion of Tom Newton to Chief Marketing Officer and the appointment of Lauren Newman as Chief Financial Officer. The leadership changes come as the company accelerates its enterprise AI strategy, expands its marketing agent platform, and increases investment in AI-powered solutions designed for large organizations...

marketing 4 Aug 2026

IAB Unveils AI Visibility Measurement Framework for Brands and Publishers

As AI-powered search and conversational platforms become major channels for content discovery, the digital advertising industry is facing a new challenge: measuring how brands and publishers appear in AI-generated responses. To address this, the Interactive Advertising Bureau (IAB) has released "Measuring Visibility in the AI Era," a standardized framework designed to help brands, publishers...

marketing 4 Aug 2026

WEPSEA 2026 Showcases AI and Sustainable Packaging Innovation in Southeast Asia

Artificial intelligence, sustainable manufacturing, and regional supply chain transformation will take center stage at WEPSEA 2026 (World Expo of Packaging Industry Southeast Asia) as the packaging industry adapts to new production technologies and evolving regulatory demands. Scheduled for August 27–29, 2026, in Jakarta, Indonesia, the event will bring together manufacturers, technology...

marketing 4 Aug 2026

Thunderly Campaign Highlights Veterans' Transition to Franchise Ownership

Franchise marketing agency Thunderly is turning its attention to military veterans in the latest chapter of its year-long "American Dreamers: The Stories of Franchising" campaign. The August storytelling initiative highlights how veterans are applying leadership, operational discipline, and mission-focused decision-making developed during military service to build franchise businesses, reflecting...

marketing 4 Aug 2026