Iterable and Movable Ink Deepen Integration to Advance Real-Time Personalization

In a move set to reshape how brands deliver tailored experiences, Iterable has announced a major expansion of its strategic partnership with Movable Ink, the AI-driven personalized content platform. This enhanced collaboration gives marketers access to a suite of new integrations designed to streamline campaign execution and supercharge personalized customer engagement.

With data activation challenges increasingly slowing down marketing performance, the joint solution empowers teams to deploy hyper-personalized content across channels—email, SMS, push, in-app, and web—faster and with greater precision.

“Together with Iterable, we’re helping brands turn data into powerful experiences at scale,” said Adam Stambleck, President of Movable Ink.

Integrations That Elevate Campaign Performance

The expanded partnership introduces several new capabilities that bring together Iterable’s powerful customer data infrastructure with Movable Ink’s dynamic content creation tools:

• Real-Time Data Export:
  Marketers can now stream engagement data—like opens, clicks, and conversions—directly from Movable Ink into Iterable, enabling triggered journeys and smarter audience segmentation.

• Customer Data API:
  Allows real-time access to event data from Iterable within Movable Ink Studio, letting marketers craft content that adapts to context and customer behavior.

• Catalog API Integration:
  Pulls data on products, services, or content from Iterable’s Catalog into Movable Ink Studio to power dynamic recommendations tailored to each recipient.

• Embedded Messaging:
  Facilitates delivery of visually rich, personalized messages within websites and mobile apps without disrupting the user experience.

• Content API Integration:
  Enables marketers to drag-and-drop Movable Ink content blocks into Iterable’s template builder, reducing friction and boosting speed to market.

“What excites us most is the tangible value this brings to our customers,” said Jeff Samuels, COO at Iterable. “We’re enabling a more human approach to engagement.”

A Unified Path to Scalable Personalization

At the heart of this expanded alliance is a shared vision: eliminate content production bottlenecks and make personalization at scale more achievable. By bridging the gap between data-rich automation and creative execution, marketers are now positioned to:

• Automate journeys with real-time data streams

• Deploy 1:1 content without creative lag

• Centralize workflow and reduce technical complexity

The announcement reflects a growing demand among enterprise brands for scalable personalization solutions that deliver relevance, efficiency, and measurable ROI. As Iterable and Movable Ink deepen their collaboration, marketers stand to benefit from the best of both worlds—AI-powered automation and visually compelling content creation.

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